导购销售英语培训

1、导购初级英语培训,English for professional shop-assistants,人力资源部 2009年11月,课程大纲,打招呼 留意顾客需求 产品介绍 邀请试穿及试穿过程 完成销售 练习,一打招呼用语,如何向外国顾客打招呼,欢迎光临阿迪达斯/耐克/彪马！ Welcome to Adidas/Nk/Pu! 新品上市！ New arrival! 打七折促销啦！ On Sale! 30%(percent) off! 请随意挑选！ Please choose with ease,1,welcome/welkm/ 欢迎,2,arrival /raivl/ 到达;到来;达到,3,per

2、cent /psent/ 百分比,4,choose /tu:z/ 选择;挑选,5,ease /i:z/ 舒适;悠闲,二留意客户需求 当外国顾客触摸某一产品，或将目光停留在一件产品上许久，我们该说什么呢,喜欢可以试穿一下！ You may try it on if you like! 我有什么可以帮助你吗？ May I help you ? 如回答“yes”, 外国顾客会接着提出问题，店员们作出相关回答或介绍； 如外国人说“No, not necessary.”(不必了，我自己看看）店员们可以说：“O.K. Just call me if you need.” (好，您有需要的话叫我。,产品介绍

3、,2,help /help/ 帮助,1,Try/trsi/ 尝试,试行,3,Need/ni:d/ 需要;必要,三产品介绍 优秀的导购应主动对顾客进行产品介绍，并且能回答顾客提出的问题。如何用英语应答？如何用英语介绍？会不会很难呢,介绍及应答技巧tips: 英语口语的句子结构简单，做介绍时多用It is /It has然后再加上顾客穿上后的感受，也就是You will feel when you are wearing it. 在应答外国顾客的提问时，只要说关键词，不用回答出完整的句子,产品介绍,1,Wear/w/ 穿着;戴着,基础单词： 货品类别,服装,T-shirt /ti:t/短袖圆领汗衫

4、,Skirt /sk:t/裙子;衬裙,Shorts/:ts/宽松运动短裤,Trousers /trauzz/裤子,长裤,Dress/dres/连衣裙,Sport jacket /dkit/运动背心,Sweater /swet/ 套头衫、运动衫,Jersey /d:zi/平针织物,Waist coat /weist/ 衬衫,Swimming suit /su:t/游泳衣,产品介绍,网球鞋： 跑步鞋： 篮球鞋： 足球鞋： 训练鞋： 户外鞋,tennis /tenis/ shoes running/rni/ shoes basketball / bskitb:l/ shoes football /f

5、utb:l/ shoes training /treini/ shoes outdoor /autd:/ shoes,鞋 Shoe/u:,产品介绍,附件： socks /sk / 短袜 a pair of socks wristlet /ristlit/ 护腕 glove /glv/ 手套 cap / kp/ 帽子 scarf/sk:f/ 围巾,产品介绍,配件： wallet/wlit / 钱包 bag/bg/ 包包 handbag/schoolbag/backpack 水壶：water/ w:t/ bottle/btl,Red/red/ 红 Pink/pik/ 粉 Blue/ blu:/ 蓝

6、 navy blue藏青 sky blue天蓝 Yellow / jelu / 黄 Green/grin/ 绿,Black/ blk / 黑 White /wait/ 白 Grey/grei/ 灰 Brown/ braun / 棕 Purple/ p:pl/ 紫 Orange/ :rind / 橙 Golden /guldn/ 金,颜色 COLOR,产品介绍,Little Game A:Which color do you like best? B:I like best./My favorite color is 规则: 右边的同学轻声问A问的问题,左边的同学用耳语轻声告诉他,最后大家选出两

7、位大家最想知道他喜欢什么颜色的同学,让他们右边的同学告诉大家,产品介绍,1,color /kl/ 颜色,2,favorite /feivrit/特别喜爱的,练一练,面料material/mtiril/ Cotton/ktn/ 棉 Dacron/ d:kw:z / 涤纶(的确凉) Nylon/nailn/ 尼龙 Lycra/ laikr / 莱卡 介绍特性： 轻薄 light /lait/ 厚实 thick/ik/ 透气 breathable/bri:bl/ 柔软 soft/sft/ 凉爽 cool/ku:l/ 温暖 warm/w:m/ 舒适 comfortable/kmftbl/ 防水 wat

8、erproof /w:tpru:f/ 耐磨 wearable/wrbl/ 稳定：stable/steibl,产品介绍,例句： The material of this T-shirt is 100% cotton. It is very light and breathable. You will feel very cool and comfortable when you are wearing it. It sells well in our shop,产品介绍,1,material /mtiri/材料,原料,2,breathable /bri:bl/可以吸入的,3,comfortabl

9、e /kmftbl/使人舒服的,舒适的,B. This is a tennis shoe and a Safin shoe as well. There are some techniques in it ,such as adiwear6 It is very wearable. It protects your foot from injury. It helps you have better performance when you are playing tennis. You will feel very stable and comfortable when you are we

10、aring it,产品介绍,1,tennis/tenis/ 网球运动/网球,2,Technique/tekni:k/技巧;技术;技法,3,wearable/wrbl/ 耐穿的;耐用的,4,injury /indri/ (对人,动物的)伤害,5,stable/steibl/ 稳定的,牢固的,6,comfortable/kmftbl/使人舒服的,舒适的,四 . 邀请试穿及试穿过程 如何指引外国顾客去试衣间？如何让外国顾客照镜子看试穿效果？如何问外国顾客穿什么尺寸？如何回答外国顾客对价钱及打折情况的提问？如何问外国顾客试穿后的感觉,问尺码：Whats your size? L or M? 你穿什么尺

11、码的？大号还是中号？ 如没有顾客尺码的货物，可以说： Sorry, the shoes of your size have been sold out. 去拿货了：Please wait a moment. 请稍等。 引导试穿：Fitting room is over there. 试衣间在那边。 照镜子： Here is the mirror. 镜子在这边,试 穿,1,mirror /mir/镜子,2,skirt/ sk:t/裙子;衬裙,赞美性促销： It matches your skirt very well. 它和你的裙子很搭配。 The design is very smart. 这

12、个设计很时髦的。 You look very cool/sporty /fashionable with it. 你穿着这件看上去很酷/很运动/很时尚,试 穿,1,smart /sm:t/ 漂亮的;时髦的;潇洒的,2,design /dizain/ 设计;构思:绘制,3,fashionable /fnbl/流行的,时尚的;时髦的,询问顾客穿后的感觉： How do you like it? 2)What do you feel about it? 穿着感觉怎么样,试 穿,外国顾客可能会这样回答: - O.k. I take it . 好的，我买下了。 - Very good! I like i

13、t very much.很好！ 我非常喜欢！ - It is too small. Can you bring me a larger one? 太小了，给我换大一点的好吗? - Sorry, I dont like it.对不起,我不喜欢. - It doesnt suit me, sorry. 对不起,这件不适合我. - Its good, but Id like to look around all the shops here. If there is no better T-shirt, I will come back. 很好，但是我想把这里的店兜一圈，如果没有更好的T恤衫我会回来

14、买的,试 穿,1,small/ sm:l/ 小,2,large/l:d/ 大,3,around /raund/ 到处,四处,价格与打折情况的回答或介绍： 外国顾客询问价钱会说： How much is it?/ How much does it cost?/ Whats the price? 有的外国顾客会问有没有打折，他会这样问： Do you have any discount? 如有打折， 可以说30 percent off(打七折） 如因为是新品没有折扣，可以说：The T-shirt is a new arrival. We have no discount. 如果鞋子不打折，衣服裤

15、子打九折，可以说： No discount for shoes. 10 percent off for T-shirts and pants,试 穿,1,price /prais/价格,价钱,2,discount /diskaunt/折扣;打折扣,3,percent /psent/ 百分之一,4,pant /pnt/裤子,数字: 1 one wn 2 twotu: 3 threeri: 4 fourf: 5 fivefaiv 6 sixsiks 7 sevensevEn 8 eighteIt 9 ninenain 0 zero/ o,10 tenten 11 elevenilevEn 12 t

16、welvetwelv 13 thirteen WE:ti:n 14 fourteenfC:ti:n 15 fifteenfifti:n 16 sixteensiksti:n 17seventeensevEnti:n 18 eighteen eIti:n 19 nineteennainti:n 20 twentytwenti,21 twenty-one 22 twenty-two 30 thirtyWE:ti 33 thirty-three 40 fortyfC:ti 44 forty-four 50 fiftyfifti 55 fifty-five 60 sixty siksti 66 six

17、ty-six 70 seventysevEnti 80 eightyeItI 90 ninetynainti,试 穿,100 one hundred 101 one hundred and one 112 one hundred and twelve 120 one hundred and twenty 198 One hundred and ninety-eight 200 two hundred 350 three hundred and fifty 580 five hundred and eighty 600 six-hundred 999 nine-hundred and ninet

18、y-nine 1000 one thousand Little game 报数游戏,试 穿,1,hundred hQndrEd, -drid 100,五. 完成销售过程 指引外国顾客去收银台该怎么说呢？如何向外国顾客确认所要商品？怎样礼貌送别,确认所购商品： 例句： One T-shirt, one pair of socks. Altogether yuan. The cashier is over there. 一件T恤， 一双袜子。一共 元。收银台在那边。 礼貌送别： Thank you. Bye! 如外国顾客先说谢谢，可以回答： My pleasure. 或You are welcom

19、e,产品介绍,1,Altogether / :ltge/ 全部,合计,2,cashier /ki/ 收银员,3,pleasure/ ple/ 愉快,高兴;满足,当没听清楚外国顾客说的话时，我们应该怎么办呢？ Pardon? 请再说一遍好吗？ Sorry, I speak only a little English. Can you speak more slowly? 对不起，我只能说一点英语，你能说得慢点吗？ Sorry, I didnt catch you. 对不起，我没有听清你说的话,小贴示Tips,口译练习: 1.Where are the socks? 2. Whats the material of it? 3. Do you have any golf skirts? 4. How many pairs are there in it? 5. This one is too small