philips飞利浦公司first-steps-towards.ppt

1、Giel de Nijs,First steps towards an online user experience testing community,2,Designed around you,Reforming our product concept creation to gain a competitive edge,3,User-centered innovation,Involve the user of the products in all stages of development,4,User-centered innovation cycle,User insight,

2、Concept,Confrontation,Mock-up,Prototype,User testing,User testing,Iterative user testing in all stages of development,5,Experience Labs,Traditional user testing in the HomeLab and ShopLab,6,7,Contextual inquiry,Different levels of knowledge about experience are accessed by different techniques. (Sle

3、eswijk Visser, et al., 2003,An interactive, creative way to stimulate users to share their thoughts,8,Online concept confrontation,Presenting pictures, videos and user-interface mock-ups for feedback,9,Online testing vs. laboratory testing,No significant differences were found in initial testing,10,

4、Combining implicit and explicit feedback,Questionnaires (explicit feedback,More valuable information,Usage logging (implicit feedback,11,Benefits of online user testing,Provide user insights,Validate new concepts,Quick,Cost effective,Diverse demographic,No geographical boundaries,12,The Big Question

5、,Whats in it for me,13,Usage lifecycle,Source: Joshua Porter,14,Wisdom of the crowds,http:/,15,Intrinsic motivation,People want to voice their opinion,People want to connect with people,People want to help other people,16,The third place,An online community is the online equivalent of a local bar,ht

6、tp:/,17,Community vicious circle,More content,More members,More members,More content,Match content and members to member profiles,More members,More content,Easier transactions,More members,18,Providing statistics motivates,Rankings make most people want to participate,http:/,19,20,21,22,Brainstormin

7、g community,Combining contextual inquiry with community interactivity,23,Organizational ingredients,Internal leverage,Money,Good plan,Good strategy,Good people,24,Technical ingredients,Private testing,Public beta,Interesting content,Target audience,Interactivity,25,The mullet model,Business up front

8、, party in the back,http:/,26,27,28,A good community (simplified,Attract members,Keep members,Established business channels,Existing communities,Interesting idea,Correct target audience,Active maintenance,Frequent updates,Reputation measurements,Interactivity,29,Social framework vs. market framework,Be careful with incentives,http:/,30,Act on ideas,http:/,32,Motivations to contribute,Content,Comments,