Marketing Presentation 汉堡王营销分析

1、marketing presentation- business introduction,presented by revan, jack, & steve 12 e,burger king,business name,products offered,01,hamburgers,02,french fries,03,soft drinks & milkshakes,04,deserts,05,chicken,06,breakfast,croissant,target audience,hungry consumers,every age group from children to the

2、 elderly hungry ones who want a meal addicted to it / fast food lovers,teens & adults,mainly focus on teens and adults not that children and family appealing more “mature” compared to mcdonalds,how often do they buy these products,children: seldom eat burger king (more kids can be seen in mcdonalds,

3、teens and adults: 1 to 2 times a week, sometimes once a month,fast food lovers: almost every day since they are addicted to it,25,45,65,products,1,price,2,placement,3,can be found near, for example, offices or other working places for lunch, the workers usually eat burger king since it is convenient

4、,have a large range of prices the quality of the burgers stands out among fast food restaurants. (when the price is the same,tasty and all types of flavors of burgers satisfy customers own interests spicy, salty, sweet, different ingredients contained in the burger,benefits,kfc & mcdonalds,01,starbu

5、cks,02,subway,03,similar providers,kfc, mcdonalds offer burgers as main foods. starbucks provide coffee mainly , some soft drinks starbucks and subway sell sandwiches, which are somewhat similar to a hamburger,comparison with competitors,quality of hamburgers,01,unique high temperature barbecue meth

6、od,02,more ingredients and nutrition,03,costumers willingness,04,promotional methods,effectiveness,80,it has a good public praise among the customers. find burger king in subway station, big markets, crowded city center. through its delicious hamburgers, burger king attracts more and more customers to buy their products.