大学体验英语3 unit3 passage B[中小学堂]

1、1课堂特制 2课堂特制 3课堂特制 4课堂特制 5课堂特制 NEW YORK, Aug 2 (Reuters) For most American shoppers, “made in China” may still suggest cheap toys, but Chinas largest household appliance maker has ambitious plans to change that with its sales of a growing range of sleek minibars. Haier Group Co., which according to s

2、ome industry estimates is the worlds second-biggest maker of refrigerators, is seeking to outflank Americas three major appliance makers by competing on image rather than price, and by targeting students in the hope that they will remain loyal as they get older. 6课堂特制 And so far the strategy, which

3、may signal the way for future campaign in the U.S. market by other Chinese consumer products companies, may be working at least according to two arms of the worlds largest retailer Wal-Mart Stores Inc. “Its not about whether theyre made in China,” said Melissa Berryhill, a spokeswoman for Wal-Marts

4、Sams Club, whose last holiday season catalog featured a black Haier cooler with smoked glass doors that is big enough to chill 30 bottles of wine. 7课堂特制 “Theyre an exceptional value,” she said of the $300 luxury machine, sold along with the more ordinary Haier chest freezer that costs about $160. Wa

5、l-Marts main discount operation in April began selling the chest freezers in half of its 2 600 stores, while most of its stores sell at least one of two versions of compact refrigerators made by Haier. “Theyre popular and beating our expectations on sales,” said Wal- Mart spokesman Rob Phillips, who

6、 added that the Haier 4.6 cubic feet and 5 cubic feet freezers cost about the same as General Electric Co.s comparable products, selling for around $169. 8课堂特制 COLLEGE TOEHOLD GE, Whirlpool Corp. and Maytag Corp. currently dominate the U.S. marketplace for household appliances but they tend to focus

7、 most of their attention on mainstream areas such as large refrigerators and freezers. Haier, which says it currently sells $200 million worth of appliances in the U.S. annually, now claims more than a 35 percent share of the U.S. market for refrigerators 4 cubic feet and smaller the minibars found

8、in hotels and college dormitories. 9课堂特制 “When those college kids using our little refrigerators grow up and marry, we want them to be thinking of us for their first fridge,” said Michael Jemal, Haier Americas president, who was Haiers first U.S. distributor before setting up the unit in 1999. Haier

9、 may need to depend less on the Chinese market because it is likely to face an increasing challenge on its own turf. Chinas entry into the World Trade Organization will open up Chinese manufacturers to greater foreign competition at home. 10课堂特制 Haier, which had global revenues of $5 billion last ye

10、ar, spent $30 million setting up a plant late last year in Camden, South Carolina that will make large Haier brand refrigerators. Company officials say they hope initiatives like that will grow U.S. sales to $1 billion by 2004. “Theyre building up their learning curve in the U.S., and then picking u

11、p niche markets,” said Ming-Jer Chen, a professor at the Darden School of Business Administration at the University of Virginia and the author of a new book, Inside Chinese Business. 11课堂特制 BROADWAY HEADQUARTERS The company, whose Chief Executive Zhang Ruimin is famous in China for being filmed smas

12、hing sub-standard products with a hammer, last week bought a historical bank building on Broadway in Manhattan for $14 million. “Buying a New York building for $14 million is not whats going to make us,” said Jemal. “Its about offering the customers the products the competition doesnt have.” In the

13、third quarter of 2002, for example, the company plans to launch stainless steel Internet-linked appliances with Flash Gordon stylings, such as a home clothes washing machine that can be started via the Internet, he said. 12课堂特制 To grow its brand in the U.S., the company has taken out ad space on a c

14、ase-by-case basis on trolley cars at JFK International Airport in New York and on billboards in Miami and Chicago, but has not yet contracted with any of the big advertising firms. And Haier America is not only battling rival appliance makers in the U.S. it is also manufacturing for some of them. As

15、 OEM2, Haier America does about 20 to 25 percent of its manufacturing on a contract basis for other companies, including big U.S. competitors, who sell its products under their own brand names. (719 words) 13课堂特制 14课堂特制 15课堂特制 16课堂特制 17课堂特制 18课堂特制 19课堂特制 20课堂特制 21课堂特制 22课堂特制 23课堂特制 24课堂特制 25课堂特制 26课

16、堂特制 27课堂特制 28课堂特制 n. 主体；正文主体；正文 n. 大陆；本土大陆；本土 n. 支柱支柱, 中流砥柱中流砥柱 29课堂特制 30课堂特制 31课堂特制 32课堂特制 33课堂特制 34课堂特制 35课堂特制 36课堂特制 Ex. 10 Choose the best answer to each question with the information from the passage. 37课堂特制 Ex. 10 Choose the best answer to each question with the information from the passage. 3

17、8课堂特制 Ex. 10 Choose the best answer to each question with the information from the passage. 39课堂特制 Ex. 10 Choose the best answer to each question with the information from the passage. 40课堂特制 Ex. 10 Choose the best answer to each question with the information from the passage. 41课堂特制 42课堂特制 43课堂特制 4

18、4课堂特制 45课堂特制 46课堂特制 47课堂特制 个人首张 专集 48课堂特制 49课堂特制 50课堂特制 51课堂特制 52课堂特制 53课堂特制 54课堂特制 55课堂特制 Understanding for levels of meaning 56课堂特制 The conceptual meaning of a word is known as the dictionary meaning which indicates the concepts. In reading we can find that many different words have the same conce

19、ptual meanings. Example 57课堂特制 The conceptual meaning or the primary dictionary meaning of the word “walk” is to move forward by placing one foot in front of the other. There are also a few other words that, according to the dictionary, mean “to move forward on foot”: stroll swagger lumber These syn

20、onyms, although with different connotative meanings, have the same conceptual meaning. Example Example Example 58课堂特制 The newlyweds strolled down the streets of Paris. (Stroll suggests a leisurely, carefree walk) 59课堂特制 The wealthy businessman swaggered into the restaurant and demanded a table. (Swa

21、gger suggest walking in a bold, arrogant manner.) 60课堂特制 The overweight man lumbered along, breathing heavily and occasionally tripping. (Lumber suggests a clumsy, awkward movement.) 61课堂特制 When an American president takes a vacation, his assistants usually emphasize to news reporters the work that

22、he does during his vacation. In contrast, when the prime minister of Japan recently took a vacation, his aids emphasized to the press that his purpose was relaxation no work at all. 62课堂特制 When an American president takes a vacation, his assistants usually emphasize to news reporters the work that h

23、e does during his vacation. In contrast, when the prime minister of Japan recently took a vacation, his aids emphasized to the press that his purpose was relaxation no work at all. 63课堂特制 When an American president takes a vacation, his assistants usually emphasize to news reporters the work that he does during his vacation. In contrast, when the prime minister of Japan recently took a vacation, his aids emphasized to the press t