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1、chapter 2 business letters1.范文一:征询信息按照惯例,求职信和个人简历中通常要列出几位推荐人(reference)的姓名、职务和地址,供录用单位进一步咨询或了解情况;推荐信上也会注明推荐人的姓名、职务和地址,便于招聘单位获得应聘者的更多信息。东方航空公司初步决定录用蒋珊珊以后,需要了解更多关于她的情况,以便安排她到天津机场工作。于是,人事部经理登特向蒋珊珊的推荐人倪哲诚写了下面这封信。china eastern airlines compamy limited2240 s wentworthchicago, il 60616phone: 312-326-1218fa
2、x: 312-326-4928phone: 800-790-6982 february 15, 2003mr. ni zhechengcts electronics company, ltd.53 mu ning roadtianjin 300457dear mr. ni,re: jiang shangshangjiang shanshan has been accepted for a position as passenger service agent with china eastern airlines at tianjin airport.in order for jiang sh
3、anshan to work at tianjin airport, she must have a special pass which would permit her to visit high security areas. she has given your name as a reference.i would appreciate it if you could complete the enclosed form and return it to us as quickly as possible. she is due to start work with us on ma
4、rch 15, but can only do so after we receive you reference.thank you for your cooperation. i enclose a stamped addressed envelope.yours sincerelyj. p. dentj. p. dentpersonnel manager2.范文二:业务介绍业务介绍信是公司企业用来与其他单位建立业务关系的信函。这种信函通常由三部分组成:一是自我介绍,介绍本公司的经营范围、规模、历史等;二是正文,可介绍或描述公司推销的产品或要购买的产品,也可提及建立业务关系的原则和交易的条
5、件;三是结尾部分,一般可提出彼此合作、发展互惠互利贸易关系的希望,或对进一步接触做出安排,还可以列出随信寄送的附件。red mansion antiquities29 fuxingmen dajiebeijing 100000p. r. of chinajuly 1, 1999mr. jan van der reepestate specialist associateshaarlemthe netherlandsdear mr. van der reep,(introduction)i am writing to introduce myself and my company. my nam
6、e is shao jianbo and i am with an antiques company in china.(body of the letter)our company would like to establish ties with you for a mutually beneficial relationship. we buy and sell antiques. it is our understanding that you, as estate appraisers and consultants , are involved in the disposition
7、 of antique furnishings.(conclusion)i am enclosing my card and our company brochure. it would be great pleasure to meet you personally. i will be calling you next week to see what we can arrange.yours truly,shao jianboshao jianboexecutive directorenclosures: brochure, business card.3.范文三:推销产品 企业推销员的
8、职责是发展和联络客户,扩大本公司的产品的市场。给客户寄送推销信,是推销员开展工作的一种重要方式。推销信通常包含业务介绍、产品信息和销售服务项目,其特点是卖方主动介绍和推销自己的产品,并以优惠的价格及付款条件、优良的质量与售后服务承诺来吸引顾客。这种信函的写作要求文辞清晰、简洁,产品描述具体、准确,以实现商家和顾客之间有效沟通、成功销售本公司产品的目标。asian beauty products, inc 450 xingfa street suite 102dongguan city, guangzhou 511700march 12, 2003chens beauty spa125 dong
9、ting avenuechangde city , hunan 415000dear ms. chen,my name is song jia and i am an account representative with asian beauty products, inc. in dongguan city, guangdong province.the reason i am writing to you is that we have an exceptional new line of cosmetic products that give long-lasting improvem
10、ent in skin and hair, and that have been good sellers in many salons.i am enclosing a brochure and price list for your consideration. i would like to call on you next week, give you some samples, and see if you have an interest in learning more about our products. i look forward to talking to you at
11、 that time.sincerely,song jia song jia enc.: brochure , price list.5.范文五:婉拒投标回绝信是一种很难写的信函,既要传达拒绝客户的信息,又不能伤害其自尊和感情,因而要求态度明确而语气委婉。这种信函一般由三个部分组成:首先是感谢对方花费时间和精力参与竞标;其次告知拒绝的原因;最后鼓励客户今后申请。在信函的最后一段,通常表示今后与对方开张合作的兴趣。october 9 , 2003dear ms. andrews,thank you for taking the time to submit your bid to do the
12、construction and installation for our happy home project. we appreciate the time and effort you spent in preparing this.unfortunately, we must decline your bid at this time, as we have awarded the job to another company that has considerable experience in this type of project.we thank you for your p
13、articipation and hope we will be able to use your services at some time in the future.sincerely,michael ellworthmichael ellworth, managerhappy homes6范文六:未被录用通知申请人未被录用的信函,也是回绝信的一种。这种新的写作要求及结构与上面两封信大致一样,只是遣词造句有所不同。january 19, 2003dear mr. sherman,thank you for applying for the position of vive-preside
14、nt of sales in our sales and marketing division. we enjoyed the time you spent with us.it was a very difficult choice of candidates as there were many qualified applicants. unfortunately, we can hire only one, and we chose someone more familiar with our line of products.we will keep your application
15、 on file in the event another position becomes available. meanwhile, we thank you for applying, and wish you the best in your future endeavors.very truly yours,samuel adams,samuel adams,the pressure sales group7范文七:邀请信邀请信是一种常见的信函形式,多用于远程邀请他人参加会议、考察、访问、合作研究、讲学、演讲、参展以及其他社交或业务活动。邀请信中一般要提供关于该项活动的完整信息,如果
16、是会议,须交代会议的目的、主题、时间、地点等,并明确地说明邀请方所能提供的经费。具体的旅程安排可以再对方接受邀请后进行,也可以写在邀请信中。正式邀请信在遣词造句和结构等方面均要斟酌,而非正式的邀请信则比较随意。被邀请方在收到邀请信后,无论是否接受邀请,均应及时回复,以示礼貌,并便于邀请方做出相应的安排。february 19,2004dear mr. wang,the national tourism directors association will have its annual meeting on march 5-7 at the taohuayuan holiday inn in
17、changde city. i have been asked to lead a panel discussion on “tourism trends and developments”.the panel will concentrate on three facets winter tourism, summer tourism, and the development project of tourist track and a specialist for each topic will speak for about 20 minutes. these talks will be
18、 followed by a question-and-answer period in which members of the audience participate.would you serve as our speaker-specialist on thee development project of tourist track? i can think of no one better qualified to fill this role. ntda is prepared to pay all your expenses, and we can offer you the
19、 modest honorarium of 500 rmb as a panel participant. this panel is scheduled to begin at 2 p.m. on friday the fifth and end no later than 4 p.m.i do hope that it will be possible for you to undertake this assignment. would you please let me know as soon as you can? if your response is favorable, i
20、will get more information to you.sincerely yours,xiao yan8范文八:感谢信私人性质的感谢信用于表达对他人的馈赠、款待、和帮助的谢意,也得作为对吊唁信、慰问信和祝贺信的回复。感谢信在商务往来中那个也有广泛的用途,对于其他个人和公司的推荐、业务上的支持、对公司的忠诚、雇员的通力合作等,均可用感谢信的方式表达谢意。感谢信必须及时发出,语言要诚挚,长短要适中,信中要说明感谢的原因,并提及所受的益处。october 9, 2003mr. wang yuxin25 weidong road, jiangan districtwuhan city, w
21、uhan 430018dear yuxin,yesterday i received a large order from jinlong auto supply and was told by the owner, huang jinlong , that you were responsible for my getting the business.i was mighty pleased to have the new business, yuxin, but even more pleased that you thought well enough of to recommend
22、my company to huang jinlong. thats the highest recommendation i can imagine, and im grateful for it. thank you!cordially,xiao tao9.范文九:答谢信在商务活动中,常用简短的答谢信对被邀请参加会议、得到接见或招待表示谢意。申请职位的人,在第一次与公司有关主管会面或获得聘用之后,也应给对方写一封答谢信,这不仅是社交礼仪的需要,而且对今后开展工作也颇有益处。india silksbombay, indiaapril 12, 2003sima hongtouhangzhou
23、trading companyhangzhou, zhejiang 310000dear mr. sima, i would like to say what a pleasure it was to have met you last thursday. my thanks are for your having given me that opportunity.as you know, we are looking for an exporter for our uniquely designed dresses. we think your company would best rep
24、resent us.let me add that i hope we will have a profitable business relationship, and i look forward to working with you in the future.yours truly,ravi patelaccount executive13范文十三:催款信 在商务信函中,催款信是写作难度很大的一种。其主旨是收回公司应得钱款,这需要有高明的语言技巧。既要强调客户支付欠款的责任,使之明了继续拖欠的后果,又不能恶言相向,动辄以采取法律行动来威胁,除非真的打算诉诸法律手段。催款信不仅要求文字
25、有说服力,还必须做到语气友好,尽量不去冒犯客户。而且,结尾处通常还要用一些客套话,如“我们期待着你的继续支持”,“我们可以商量一个更灵活的付款方案”,“希望我们能继续合作”等,目的是给双方都留有余地。april 1, 2003dear madam,two months ago you purchased a physical fitness and training program from our gym. this program is a twelve-week, four-time-a-week intensive course with one of our expert train
26、ers. at that time, you promised to pay $ 500 for this service, which we allowed you to begin without a deposit.five weeks have passed and we are disappointed that we have not received any money from you. perhaps it had sipped your attention, and we would like to give you the opportunity to fulfill y
27、our obligation to us.please call our accounting department immediately and let us know when we can expect payment.yours truly,ms. sarah lambert, manageraccounting department14范文十四:询盘函在国际贸易中,每一笔交易的完成都要经过反复的接触和沟通,包括询价、报价、询盘、报盘、还盘和接盘等一系列程序。询价是指买主向卖主了解情况,所要商品目录、价目表和样品等。如果买方对某一种特定产品有购买意向,通常要进行询盘,即向卖方打听特定
28、商品的价格和汇款条件等情况。询价仅是订货的前奏,并无必须购买的义务。这种信函的内容通常包括该产品信息的来源、买方的业务情况、通常采用的贸易条款以及希望供货商提供的服务等。写作询盘函要做到文字简洁明了,语气热情诚恳,清楚而准确地表达自己的要求,以从对方获得全面的信息。linen fabric corporation of the united states15 center park roadnew york city, ny 10038november 6, 2003china national textilesimport & export corporationdear sirs,we h
29、ave been informed by busey bank, illinois that you are one of the leading exporters of textiles in shan dong province and that you wish to extend your business to our market.you will be pleased to note that we are importers of bed linen and other textile products, and we have engaged in this particu
30、lar line of business for more than twenty years.at present, we are interested in your bed linen and shall be glad if you will kindly send us your latest price list for bed linen in various colors specifying sizes and designs. if possible, please also send us a sample-cutting book for our reference.i
31、n the mean time, we think it necessary to stress the importance of the material of the bed linen used. in america, only all-cotton bed linen are salable and any synthetic fiber is not in demand. if you are in a position to meet our demand, we think your products will enjoy popular sales in our marke
32、t.for your information, we would like to state that we usually pay for our imports by sight l/c which, we feel sure, will be agreeable to you.we anticipate your early reply. yours faithfully, linen fabric corporation of the united stateschapter 3 memos1.范文一:通报信息公司各办公室之间的信息传递通常采用备忘录来进行,其长短依信息量的多少而定。此
33、外,备忘录也是公司所有员工、同行或有业务往来人士之间进行联系的常用方式,具有“通知”的功能。当同一件事需要通知到几个人甚至几十个人时,就不必写几十封信。而只需发个备忘录即可。2003年5月15日,天河对外贸易学校外事办主任董皓给本部门所有员工发出一份备忘录,就美国客人来访一事做了安排,要求他们各司其职。memorandumto: all staff membersfrom: director of foreign affairsre: visit of vips from u.s.a.date: may 15,2003please let me know your availability f
34、or meeting our u.s.a. group at the airport on the 18th.they will be arriving at 10:00 a.m. and will need to be picked up, taken to their hotel, and helped with any transportation arrangements they may need. an interpreter will accompany them.please mark your calendars for that evening. we will be ho
35、sting an after-work cocktail party for them, and i expect all of you to attend.d.h.extension 406 2.范文二:来访安排美国大通机器制造公司的总经理帕里夏.华盛顿女士,用备忘录的形式通知个部门经理有关德国市场营销代理来公司总部参观的事宜及安排。这一备忘录与“范文一”的格式和行文基本一致,但条理更清楚。interoffice memorandumto: all department headsfrom: patricia washington, general managersubject: visit
36、 of german agentdate: april 16, 2003please note that katy schmidt, our german agent, will be visiting the company on friday, april 26.there will be a meeting on that day at 11:30 a.m. in the boardroom, which you should all attend.ms schmidt will be presenting her marketing plan for expanding sales i
37、n the german market.if you wish to join us for lunch at a local restaurant, please let me know as soon as possible.p.w 3.范文三:确认泰达网络技术开发公司的销售训练部(the sales training department)是一个很重要的部门,有市场营销经理展宏图直接领导。最近,培训部主任张洪向展经理汇报工作,并与他商讨培训部机制改革的问题。展经理基本上同意他提出的方案。张洪为了进一步确认销售培训部新的组织结构,起草了一份备忘录。a confirmation memora
38、ndumto: zhan hongtufrom: zhang hongsubject: changes in the sales training departmentdate: july 7, 2003this will confirm discussion in your office on thursday in which we agreed on the following.1. i am authorized to hire two additional people: an instructor and an audiovisual specialist, effective a
39、ugust 1, at a total annual salary not to exceed ¥58,000. i may allocate this amount as i see fit, depending on the qualifications of the people hired. i am to talk with liu liying to discuss my needs and get information about her departments application on fit.2. two additional modular office units
40、are to be installed on the fourth floor, and i am authorized to order these units and the equipment that will be required by the too new employees. we agreed on a total expenditure, and i am to prepare the purchase orders for your signature.3. hu kai is to be promoted to the position of coordinator
41、of training materials, also effective august 1,.at a 15-percent increase over his present salary. i will prepare a memorandum for your signature, announcing hu kais promotion, which will be sent to distribution lists b and c.if your have any questions or reservations about these points, please let m
42、e know. otherwise, i will assume that we are in agreement on everything mentioned.4.范文四:业绩考评梅里尔汽车保险公司(merrill car insurance company)每年都要对每个员工的工作业绩进行评定(merit ratings),为其晋级、加薪提供佐证。但主管和经理们在执行过程中存在一些问题,引起了执行副总经理詹妮弗.布什的不满。为此,她给这些主管和经理发了一份备忘录。reviewing the importance of merit ratingsto: all managers and s
43、upervisorsfrom: jennifer bush subject: merit ratingsdate: december 18, 2003each of you will receive this year merit rating forms for the employees under your supervision.i think it is appropriate to point out that these ratings should not be taken lightly. as you know, they play a major role in empl
44、oyee promotion, salary increases, and opportunities for advancement.i am sure you know that you are expected to rate each employee with complete honesty; yet some people insist on giving an “outstanding” rating in all categories. it is hard for me to believe that there are numerous employees who wil
45、l be given the highest ratings possible, yet when someone puts all his or her ratings in this category, i suspect the rater is taking the easy way out.remember, it is your obligation to discuss with each employee the rating you give her or him, pointing out tactfully what you consider to be strong a
46、nd weak points and suggesting how the employee can improve attitudes, job performance, dependability, and so on.i intend to do a random sampling of the completed merit ratings each of you turns in , and you can expect to hear from me if i think your ratings are unrealistic.5.范文五:申请参加会议海伦.亨特是恒通美国有限公司
47、(hunt america inc.)办公室的培训主管,为了 获得最新信息和最新技术的培训办法,她新网参加美国经理培训协会(american society of training directorastd)举办的全国性主题年会。为此,她用备忘录的饭食向上一级主管提出申请,请求批准她去参加这次会议。employee request to attend a conventionto: adam c. zhangfrom: helen huntersubject: astd convention in new orleansdate: february 23, 2003may i have you
48、r permission to attend the national convention of the astd in new orleans on march 12-15?this years theme is “the electronic classroom”(see program attached) as you will note, there will be various presentation on the uses of the computer and other electronic equipment. of particular interest to me
49、is the panel“the usage of multimedia in training”. equally fascinating will be the forty exhibits featuring hardware and software supplied by most of the leading electronic distributors.i estimate that my expenses would amount to $400, for travel, hotel, meals, etc. i honestly think it will be worth
50、 that amount if we can get a deeper insight into the application of electronics to our training can get a deeper insight into the applications of electronics to our training(0去掉) program. cordially, helen6.范文六:新设岗位马丽萍是一家公司的人事部经理,长期以来,她一直觉得为本公司员工提供服务的工作需要改进,因此,她建议在人事部设立一个新的部门,专门负责为本公司员工提供咨询、休闲娱乐和学习培训
51、等服务。她用书信格式向老板提交ile一份备忘录,请求老板授权她采取这一步骤。requesting premission to establish a new positionto: elisabeth taylorfrom: ma liping subject: establishing an employee services departmentdate: february 17,2003dear elizabeth,when i talked with you last week, you agreed with my suggestion to create a new employe
52、e services department in the personnel division, and you asked me for my recommendation of an individual in the company who might fill this position.after careful study and observation, i have come to conclusion that peng tielin, now supervisor of recruitment and placement, could handle this positio
53、n very capably. peng tielin has been a member of the personnel staff for five years and has served in various capacities. in each position he showed imagination, enthusiasm, and energy. he is well support in this new assignment, and i am confident he would have everyones support in this new assignme
54、nt. amy li,now assistant supervisor of recruitment and placement, would fill peng tielins present position.attached is a revised job description for pend tielin, which incorporates the suggestion you made when we met.7.范文七:旧物再利用一个大公司通常会有一些闲置或为充分利用的物品,如桌子、椅子、计算机、打字机、书架及其他办公用品,一些讲究效率、动的开源节流的管理者当然不会无视它
55、们的价值。长寿保险公司也有不少类似的二手物品。公司总经理伊恩.马克斯给各部门经理和主管发了一份备忘录,要求他们在订购新的办公用品之前,仔细检查核对公司是否已经购置这些用品,避免浪费。这篇备忘录行文随意,带有上司对下属说话的语气。about a “grab bag”of valuable leftoversto: all managers and supervisorsfrom: ian maxsubject: valuable“grab bag”of leftoversdate: july 12, 2003have you visited warehoused b lately?if your
56、 answer is “no”, i think you will be surprised at the quantity of “goodies” there. filing cabinet? we have 16 of those in very good condition. desks? we have 22 of those. settees and divans? youll find an even dozen of these some in first-class condition. want a computer? six ibm computer, all in usable condition, are available. chairs. bookcases. lamps. pictures. and so on.i wont be
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