M4U1 Word power

1、 Using suffixes Word prefixstemsuffix a group of letters added to the beginning of a word the main part of a word a group of letters placed at the end of a word Look at a dialogue. A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as commercial ads, like attractive pictur

2、es and exciting language, but they are not meant to trick us. How to form adjectives from nouns or verbs? commerce n. commercial attract v. attractive excite v. exciting Using suffixes Here are some of the different ways to form adjectives from nouns or verbs. Noun + y adjective health wealth dirt l

3、uck hand healthy wealthy dirty lucky handy week month day year friend love Noun + ly adjective weekly monthly daily yearly friendly lovely hero class fantasy energy Noun + ic adjective heroic classic fantastic energetic center commerce function nation office race culture origin Noun + al adjective c

4、entral commercial functional national official racial cultural original danger poison fame adventure zeal Noun + ous adjective dangerous poisonous famous adventurous zealous help use success hope beauty peace pain care Noun + ful adjective helpful useful successful hopeful beautiful peaceful painful

5、 careful amaze interest surprise excite encourage bore disappoint please Verb + ed / ing adjective amazing / amazed interesting / interested surprising / surprised exciting / excited encouraging / encouraged boring / bored disappointing / disappointed pleasing / pleased test change rely erase Verb +

6、 able adjective testable changeable reliable erasable attract act talk compete create produce Verb + ive adjective attractive active talkative competitive creative productive Can you think of more examples? SuffixMeaningExamples (adj.) -icalhaving the quality of -ablehaving the quality of -ouslike,

7、full of -fulcharacterized by -lesswithout medical, electrical enjoyable, reasonable dangerous, adventurous joyful, mouthful cloudless, hopeless 英语的英语的后缀后缀具有很强的语法作用，具有很强的语法作用， 加在词根上构成派生词，一般不改加在词根上构成派生词，一般不改 变词根的基本意义，而是变词根的基本意义，而是改变词性改变词性。 常用的后缀通常可以分为四个类型：常用的后缀通常可以分为四个类型： 名词后缀、动词加后缀、形容词后名词后缀、动词加后缀、形容词

8、后 缀、副词后缀。缀、副词后缀。 常用前缀常用前缀 前缀前缀 意思意思 例例 词词 en-使可能使可能enable 使能够使能够, enrich使富裕使富裕 ir-,in-不不,非非inexpensive不贵的不贵的, irregular不规则的不规则的 im-不不impossible 不可能的不可能的, impatient不耐心的不耐心的 mis-错误的错误的misunderstanding误解误解 , mistake错误错误 non-不不,非非non-smoker不吸烟者不吸烟者, non-swimmer不会游泳者不会游泳者 un-不不unable 无能的无能的, unhappy不高兴的不

9、高兴的 re-再再,重复重复rewrite 重写重写, retell复述复述 tele-远程远程television电视电视, telephone电话电话 常用后缀常用后缀 词类词类后缀后缀例词例词 名词名词 -er,-or teacher, worker, inventor , visitor -ianmusician -mentgovernment, judgment 形容形容 词词 -fullcareful, helpful, useful -lesscareless, homeless, helpless, useless -ablecomfortable, probable , us

10、able , eatable 数词数词 -teenseventeen, eighteen, fifteen -thfifth, seventh, fifteenth, fortieth -tyforty, sixty, twenty 副词副词-lycarefully, carelessly, happily, badly, quickly ExerciseExercise This book is of great help, that is to say, it is very _. I dont think it has any use. That is to say, I think i

11、t is _. 1. He doesnt like that guy - He _ that guy. helpful useless dislikes The message is very valuable. That is to say, it is of great _. The old man is in good health. He is _. Drunk drivers are a great danger to people on the road. That means they are _ drivers. He likes talking very much. He i

12、s very _. value healthy dangerous talkative AnswersAnswers lovelyattractiveboring energetic friendly enjoyable wealthyluckyfantastic Sales and Marketing Learn some new words. sales and marketing (产品）销售和市场营销产品）销售和市场营销 sales / marketing department 销售销售 / 营销部门营销部门 consumers 消费者消费者 market share 市场份额市场份额

13、 sales targets 销售目标销售目标 market leader 市场主导者市场主导者 high quality 高质量高质量 sales figures 销售量销售量 Pair work Complete the dialogue between Mr. Carter and Ms. Jones in the textbook. Mr. Carter: Our new product has been on the market for one month. What is its _ now? Ms. Jones: We have about a 15 per cent shar

14、e of the market at the moment. The _ rose by 5 per cent across the whole country, and are continuing to rise. market share sales figures Mr. Carter: Thats quite encouraging. I think it is because _ really like our unique design. I would like you to do some further _ about young peoples views on the

15、product. The _ should also finish the report on the next months _ by Monday. market research sales & marketing department consumers sales targets Ms. Jones: Were doing it right now. Ill present it to you in one or two days. Mr. Carter: Thats great. If we want to be the market leader, we need to make a good plan. after sales service agent chain store cash refund offer convenience store discount e-marketing guarantee telephone marketing More words 售后服务售后服务 代理商代理商 连锁商店连锁商店 现金返还现金返还 便