外贸英语函电(第六版,兰天编著)Chapter Three

1、Chapter Three Enquiries Writing principles of inquiry letters To tell where you learned the company and its products; To describe your specific needs but with no promise of booking the proposed products; To stress the importance of your needed information and try to flatter your receiver for getting

2、 more information. If any queries, ask the reader to give you a definite reply. If an unfamiliar reader, try to personalize your letter like the one between friends. Use courtesy words. Writing Principles of Responding Letters If you can meet/cater/satisfy all the requirements of the buyer, let him

3、know ASAP. If you can only meet part of the requirements, tell him first what you can do for him and then explain why you fail to do. If you cannot meet any of the requirement, first, express your thanks for the inquiry and then your regret. Try your best to please your potential buyers by offering

4、the services as much as you can. Let your reader feel the sincerity and heart-felt desire otherwise they will be depressed at your helpless. When sending the literature (catalogue, brochure, pamphlet. leaflet ), in your replied letters, only mention the buyers interested part. If necessary, try to i

5、ntroduce more about your company and your products. Letter One 床上用品的表示法：床上用品的表示法： bedspread 床单 bedcover 床罩 pillowcase 枕头 quilt,duvet 充羽毛、绒制成的 wollen blanket 毛巾被 sleeping bag, fleabag 睡袋 mattress 床垫 biased stripes 斜条的 horizontal stripes 横条的 vertical stripes 竖条的 枕头的表示法：枕头的表示法： anti-snore pillow 放打鼾枕 b

6、uckwheat pillow 荞麦枕 foam pillow 海棉枕 infant pillow 婴儿枕 bolster pillow 长枕 特殊数字表示法：特殊数字表示法： dozen=12 score=20 gross=144/12 dozen dozens of数十个 3 score and ten =70 death pays all scores 一了百了 gross negligence 重大疏忽 exalted price 高昂的价格 price gouging 价格欺诈 bid up the price 提高价格 marginally-priced exports 低价出口商

7、品 pare/trim expenses 缩减开支 短语短语： Letter Two 辨析：辨析：buy, purchase和和 procurement buy v. 购买（一般性用语，对一切性质的购买均可使用） purchase v. n. 购买（用于较正式活规模较大的商业购买活动） procurement n. 购买（用于大型采购或政府采购行为） If they need technology , they buy it from abroad. You could be charged as much as 4 percent for a purchase made in another

8、 country. Countries that have not signed the WTO Agreement on Government Procurement are free to pursue discriminatory policies . 词组词组: excellent in quality and reasonable in price 质优价廉、物美价廉 词组：词组： as per sample 按照样品 equal to sample 和样品一样 up to sample 达到样品 counter sample 对等样品 Letter Three 句型：充分了解句型：

9、充分了解 as you may be well/fully aware of/that be mindful of the fact that The Panel is also mindful of the fact that the trademark “NET2PHONE” is incorporated into the domain name域名 in its entirety. be in the dark about一无所知 词组：词组： state credit 国家信用 state loan 公债 state of business 经济状况 state treasury=s

10、tate exchequer 国库 The Chancellor of the Exchequer (英)财政大臣 词组词组: fancy restaurant 高级餐厅 fancy food festival 美食节 关键词关键词:appeal n. 恳求；呼吁，上诉，吸引力；vi. 呼吁，有吸引力，求助，诉 请 The signs the children put up on telephone poles appealed to people to help find their lost cat. She appealed to the high court against her s

11、entence. That is part of the appeal of these firms to investors, of course . 词组词组:挑剔挑剔 be selective about be fastidious about be censorious about be particular about be choosy about be fussy about 辨析辨析: single out, opt for 和和sort out single out: 挑出，挑选 Which would you single out as the best? opt for:

12、 选中，挑选 My guess is that Morgan Stanley will opt for the first and Goldman for the second sort out: 挑选出，清理 We must sort out the good apples from the bad. Letter Four 词汇扩展记忆词汇扩展记忆 custom n. adj. customs n. customarily adv. customary adj. Economists tend to emphasis the dynamic advantages of competitio

13、nthat competition breaks the custom and spurs innovation and the adoption of best-practice technology. Thank you for your custom=patronage. Peoples habits can be referred to as their customary behaviors. 关键词：关键词：custom adj. made to order 定做的,按照定单制作的 custom shoes=made to order shoes 定做的鞋 Because we r

14、ealize that not everyone can get the perfect look for their site by using a stock template from our catalog, we offer custom design and modification services. For your convenience, we list our design modification prices. Please note that all pricing is in addition to the cost of the template. Custom

15、 design can involve a new design from the ground up or modified stock products. tailor-made 定做的定做的 Founded by three registered tourist guides, all holding the coveted Blue Badge, Cambridge Tailor-Made Tours promises to take you on a tour of Cambridge which will be both informative and entertaining.

16、词组：词组： tariff level 关税水平 tariff lines 关税细则 clamp a tax on imports 强征进口税 Letter Five 关键词：关键词：demand 辨析：辨析： demand sth of sb demand sth from sb demand of sb to do sth. You have a demanding job(劳神的工作) and carry a great deal of responsibility on your shoulders. Dont be surprised if a trusted counselor o

17、r health care professional suggests you find a job thats less demanding. Customers are getting more and more demanding, thats for certain. 不同种类的毛衣表示法：不同种类的毛衣表示法： turtle neck sweater 套头衫 （多层） v-neck sweater V字领毛衣 crewneck sweater 低领毛衣 cardigan 毛衣开衫 polo neck cardigan 套头衫（单层） round neck cashmere sweat

18、er 圆领羊绒衫 pullover 套头衫 句型：关于句型：关于“销售销售”旺季的表示法旺季的表示法 Hotel usually raise their prices in (the) high season. The oil market is enjoying a boom. Its been a bonanza ( very profitable) year for the tourist trade. We have to have the merchandise ready for the Christmas sale blitz. BLACK FRIDAY , the day after Thanksgiving , is traditionally the start of the busiest shopping season in America. 词组：词组： shoehorn鞋