第一套、第二套、第五套

1、Test One ALDI Group 阿尔迪公司阿尔迪公司 阿尔迪(ALDI)是德国最大的连锁超市。它的前身是 1948年阿尔布莱希特兄弟接管其母在德国埃森市郊矿区开 办的食品零售店。这家公司的名称阿尔迪，来源于德语单 词“阿尔布雷希特”Albrecht（人名）和“迪斯康特”Discount （折扣）头两个字母的缩写。 到1950年已经发展为拥有13家店的一家小型连锁食品 店。1960年，阿尔迪分开为南、北两大部分，此时，他们 已经拥有300家店，并且年营业额9000万西德马克。直到 今天，阿尔迪还在拓展全世界的买卖，并且经营的相当成 功。 ALDI Group Profile Based

2、in Germany , ALDI Group is a chain of discount supermarket and one of the worlds largest privately owned companies with about 8,133 stores worldwide. The group was founded by brothers Karl Albrecht and Theo Albrecht. They named their company Albrecht Discount or ALDI for short. In 1960 the two broth

3、ers split the company into ALDI Nord and ALDI Sd. 总部位于德国,阿尔迪集团是一家连锁折扣超市，也是世 界上最大的私有公司之一，在全球约有8133家店铺。公司 由卡尔阿尔布雷特和西奥阿尔布雷特俩兄弟建立。他们 给公司命名为Albrecht折扣店或简称阿尔迪。1960年，两 兄弟将公司分为 ALDI北部和阿尔迪南部。 ALDI Group expanded internationally in the 1970s and 1980s, experiencing a rapid expansion in the number of outlets.

4、ALDI Group specializes in staple items（主要产品）（主要产品） such as food, beverages, toilet paper and other inexpensive household items. Its business model was based on simplicity and efficiency . 阿尔迪集团在20世纪七十年代和八十年代向 国外扩大，网点数量快速增多。阿尔迪集团专卖 如食物、饮料、卫生纸和其他便宜的家用物品。 它实行简单和高效的经营模式。 Tranlate 1. The Albrecht brother

5、s also rigorously (严格地，严厉地严格地，严厉地) removed merchandise that did not sell from their shelves, and cut costs by not advertising, not selling fresh produce, and keeping the size of their retail outlets (零售店，零售点零售店，零售点) as small as possible. 阿尔布雷希特兄弟还严格地把滞销商品从货架上撤下来，并通过不做阿尔布雷希特兄弟还严格地把滞销商品从货架上撤下来，并通过不做 广

6、告广告、不卖生鲜食品不卖生鲜食品、将店铺面积尽可能缩小的方式降低成本。将店铺面积尽可能缩小的方式降低成本。 2. Many of its products are own-brand (自有品牌自有品牌) labeled, with the number of outside brands (外来品牌外来品牌)being very limited, usually no more than two different brands for one kind of product, although often only one. 它的许多产品都是自有品牌，外来品牌数量非常有限，同一种产品的它的

7、许多产品都是自有品牌，外来品牌数量非常有限，同一种产品的 不同品牌一般不超过两个，往往只有一个品牌。不同品牌一般不超过两个，往往只有一个品牌。 3. This practice also allowed Aldi to avoid the use of price tags (价格标价格标 签签), even before the introduction of bar code scanners (条码扫瞄器条码扫瞄器). 这一措施还使得阿尔迪避免了使用价格标签，即便是在引进条码扫描这一措施还使得阿尔迪避免了使用价格标签，即便是在引进条码扫描 仪之前。仪之前。 4. The “special

8、 buy” program are name-brand items (名牌商品名牌商品) that Aldi has received at a special price from the vendor (厂商，卖方，小厂商，卖方，小 贩贩) and can offer for a reduced price. “特别促销特别促销”活动指阿尔迪以优惠价格从供应商处买进，并降价出售的活动指阿尔迪以优惠价格从供应商处买进，并降价出售的 名牌商品。名牌商品。 5. ALDI Group was founded on the belief that people, wherever they li

9、ve, should have the opportunity to buy everyday groceries (日常杂货，日常杂货， 日常用品日常用品) of the highest quality at the lowest possible prices. 阿尔迪创建的理念是，人们不论生活在何处，都应有机会以尽可能低阿尔迪创建的理念是，人们不论生活在何处，都应有机会以尽可能低 的价格买到质量最好的日常用品。的价格买到质量最好的日常用品。 Test Two TJ Morris Ltd TJ Morris Ltd. Profile Established over 30 years ag

10、o by Tom Morris, TJ Morris Ltd. operates his business on one core principle: to sell branded goods at the lowest prices possible. With more than 250 stores and over 7,000 staff, its main business is in its UK based Home Bargains stores, which have red and sky blue branding. It is the third largest i

11、ndependent grocer in the country according to the Grocer Magazine. TJ莫里斯公司在30年前由汤姆莫里斯建立，公司经营 的核心原则是：以尽可能低的价格卖品牌商品。公司拥有 逾250家门店，员工7000余名，其主要业务是基于英国的 家用超值商店，有红色和天蓝色的品牌。根据杂货商杂志， 它是国内第三大独立杂货商。 It is the most profitable of any of the listed grocers by an impressive margin (边缘，利润，余裕边缘，利润，余裕), holding one

12、third of the entire profit of the sum of all listed companies. It provides a wide range of top quality brands, from health and beauty products to household goods, food and toys. By 2015, it expects to hit its billion pound turnover target. Recently, it has launched a new e-commerce website to sell m

13、any of the same products that are available in Home Bargains stores except for food and drink. 它以令人印象深刻的优势成为上市食品商中利润最大的公 司，占有所有上市公司整个利润总和的三分之一。它提供 一系列高品质品牌，从健康和美容产品到家居用品、食品 和玩具。预计到2015年达到亿英镑的销售目标。最近，它 启动了一个新的电子商务的网站出售能够在家用超值商店 买到的除食品和饮料外的许多相同产品。 Translate 1. Over the next six months, the company is

14、investing 15 million in opening 30 new stores across the country , creating1,200 new jobs for the UK 在未来的6个月里，公司将投资1500万英镑在全国 新开设30家商店，为英国提供1200个工作岗位。 (12)The company has launched a new corporate website along with the e-commerce site. 公司不仅推出了全新的公司网站，同时还开通了 电子商务交易网站。 3. As the website develops, the

15、range will be expended to include more items 随着网站的发展，其经营范围将扩大，涵盖更多 商品。 4. The site ran for just under three years before it was closed, as the company concentrated on further store openings. 由于公司把精力集中在开设更多的店铺上，网站 仅仅运营了不到三年就关闭了。 5. E-commerce is now an indispensable part of the retail landscape and w

16、e need to offer our customers this service. 电子商务现已成为零售业格局中必不可少的部分， 我们有必要为顾客提供此项服务。 Test Five Naseeb International Corp. Naseeb International Corp. Profile Established in 1989, Naseeb International Corp. is engaged in the manufacture, import and wholesale of a variety of consumer goods, including: Be

17、d & Bath, Giftware, Home Hardware, Kitchenware, Household Items, Cosmetics, Electronics and much more. They focus on improving transaction systems and messaging platforms to facilitate our global growth.The supply chain runs through a wide spectrum (范围) of functions right from materials planning to

18、procurement (采购) to primary distribution. Naseeb国际公司成立于1989年，是一家从事制造、进口 和批发各种消费品的公司，包括：床、浴室用品、礼品、 家用五金、厨具、家居用品、化妆品、电子产品等等。公 司专注于改善交易系统和消息传递平台来促进全球发展。 公司的供应链从材料计划到采购到产品的销售方面实现了 广泛的功能。 Customers are the very core of all its business activities. Its global consumer research allows us to get closer to c

19、onsumers in local and international markets, ensuring they understand their diverse needs and priorities. The market environment is subject to constant change. They apply the SMART principle to encouraging their staff to set ambitious objectives. This principle is the hallmark (标志，证明) of the good le

20、adership which they aim to achieve throughout Naseeb International Corp. 客户是公司商业活动核心。其全球消费研究可以让我们在 当地和国际市场更接近消费者，确保他们理解他们的不同 需求和首要需求。市场环境不断变化，他们应用SMART 原则来鼓励员工树立远大目标。这个原则是优秀管理的标 志，他们希望Naseeb集团都能达到。 Translate 1. The quality of our products is backed by our vast experience and skill, which is particularly important since many of our products are made and finished by hand. 丰富的经验、娴熟的技巧是我们高质量产品的保证，丰富的经验、娴熟的技巧是我们高质量产品的保证，这一这一 点尤为重要点尤为重要，因为，因为我们的许多产品都是纯手工制作完成。我们的许多产品都是纯手工制作完成。 2. Purchase from our wholesale and we will help you to increas