广告翻译手册

1、广告翻译小手册资料包君健康 keep you fit all the time 包装新颖美观 fashionable and attractive packages 保证质量 quality and quantity assured 产销历史悠久 have a long history in production and marketing 驰名中外 popular both at home and abroad 穿着舒适轻便 comfortable and easy to wear 工艺精良 sophisticated technologies 规格齐全 a complete range o

2、f specifications; complete in specifications 赶超世界先进水平 catch up with and surpass advanced world level 花色繁多 a wide selection of colours and designs 花色新颖品种多样 fashionable styles, rich varieties 货源充足 sufficient supplies; ample supply 久负盛名 with a long standing reputation 交货及时 timely delivery guaranteed 价格

3、公道 reasonable price 技艺精湛 fine craftsmanship 经济耐用 economy and durability 具有中国风味 possess Chinese flavours 居同类产品之首 rank first among similar products 品质优良 excellent in quality 品种齐全 complete range of articles 款式多样 various stylesWeve hidden a garden full of vegetables where youd expect. In a pie.阁下,满园蔬菜何处

4、去尽藏馅饼里! The choice is yours, the honor is mine. 任君选择,深感荣幸Faithful and taciturn servants of yours we are, in numerable working hands we have.(Were of few words, but have many hands!)我们是不作声的仆人,却有着一百双手!(厨房用具) Go along the direction of ARROW, and you will surely be the pacesetter.(Follow ARROW, and you

5、will find all after)依照箭头所指的方向,您就会走在最前面。(箭牌衬衫)He laughs best who laughs last谁跑到最后,谁笑得最好。(轮胎)Do what of your own and let fishing tackle alone.一心二意,照样钓鱼。(自动钓具)Unlike me, my Rolex never needs a rest.(手表广告)哪像我劳力士从不需休息!A Mars a day helps you work, rest and play。玛斯 日一块巧克力,工作玩乐不知疲!If people keep telling you

6、 to quit smoking cigarettes, dont listen. Theyre probably trying to trick you into living.凡劝您戒烟的人,一概莫理他们就是想骗您多活几年!产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评 Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球 selling well all over the world典

7、雅大方 elegant and graceful定型耐久 durable modeling方便顾客 making things convenient for customers方便群众 making things convenient for the people; to suit the peoples convenience方便商品 convenience goods方便生活 bringing more convenience to the people in their daily life; providing amenities for the people; making life

8、 easier for the population各式俱全 wide selection; large assortment顾客第一 Customers first顾客是我们的皇帝 We take customers as our Gods.规格齐全 a complete range of specifications; complete in specifications花样繁多 a wide selection of colors and designs货色齐全 goods of every description are available.客商第一，信誉第一 clients firs

9、t, reputation first款式多样 a great variety of models款式活泼端庄 vivid and great in style款式齐全 various styles款式新颖 attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多 diversified latest designs美观大方 elegant appearance美观耐用 attractive and durable品质优良，疗效显著，誉满全球，欢迎选购 excellent qua

10、lity, evident effect, good reputation over the world, orders are welcome.品种多样 numerous in variety品种繁多 great varieties品种齐全 complete range of articles; a great variety of goods让我们的商品走向世界 Let our commodities go to the world.色彩鲜艳 bright in color色泽光润 bright luster色泽艳丽 beautiful in color深受顾客欢迎 We have won

11、 praise from customers; to win warm praise from customers.深受国内外客户的信赖和称誉 to win a high admiration and is widely trusted at home and abroad.深受消费者的欢迎和好评 to be highly praised and appreciated by the consuming public式样美观 aesthetic appearance; attractive fashion式样新颖大方 modern and elegant in fashion式样雅致 eleg

12、ant in style式样众多 in many styles适合男女老幼四季穿着 suitable for men and women of all ages in all seasons外型大方 elegant shape享有声誉 to win a high admiration新品迭出 new varieties are introduced one after another行销世界 to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外 to be renowned both at home and abroad fo

13、r exquisite workmanship, skillful knitting and elegant design以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称 famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料，尺寸齐全，品种花样繁多而著称 famous for high quality raw materials, full range of specifications and sizes, and great variety of desig

14、ns and colors誉满中外 to enjoy high reputation at home and abroad在国际市场上享有盛誉 to enjoy high reputation in the international market造型美观 attractive appearance; handsome appearance质量第一，用户至上 quality first, consumers first种类繁多 wide varieties安心益气 to make one feel at ease and energetic包君健康 keep you fit all the t

15、ime保健治病 promoting health and curing diseases保暖防风 warm and windproof补肝益肾，调和气血，益髓添精，强健筋骨，乌须黑发，驻颜养血 an enricher and nutrient for the liver and kidney, for improving blood circulation, beneficial to essential medulla, strengthening sinews and bones, preventing hairs from greying and helpful to retain co

16、mplexion补气，健脾，益精滋肾，祛风活血，强筋壮骨 good for energy and the spleen, beneficial to the sperm, nourishing the kidneys relieving rheumatism, activating blood circulation and strengthening sinews and bones补血和气，壮腰强筋 nourishing blood and adjusting spirit, strengthening waist and sinews除湿散寒，祛风定痛 relieving rheumat

17、ism, chills and pains穿着舒适轻便 comfortable and easy to wear促进体质 to invigorate health effectively涤烦疗渴 to clear out annoyance and quench thirst冬暖夏凉 cool in summer and warm in winter芳香开窍，理气止痛 removing obstruction, smoothing circulation and stopping pains.防病治病，延年益寿 to prevent and cure diseases, and to have

18、 a long life.富有浓厚诗情两画意 rich in poetic and pictorial splendor瑰丽多彩 pretty and colorful花色入时 fashionable patterns华丽臻美 beautiful and charming戒烟 making people refrain from smoking经久耐用 durable in use; durable service久享盛名 with a long standing reputation居家旅行，工矿必备之良药 an indispensable sovereign remedy for home

19、, travelling, factories and mines.老少良伴 good companions for children as well as adults历史悠久 to have a long historical standing男女老少皆宜 suitable for men, women, and children其功若神 as effectively as a fairy does.轻身延寿 to reduce body weight and prolong life.清火明目，怡神醒脑，帮助消化 to produce an effect toward clear vis

20、ion, refreshment, and digestion helping清洁口腔 cleaning the oral cavity.清热润喉，止咳化痰，益气消哑 good for antipyretic and throat soother, curing cough and facilitating expectoration and relieving hoarseness清晰突出 clear and distinctive祛风散寒，活血止痛 relieving rheumatism and cold, invigorating blood circulation and stopp

21、ing pains染制精良 meticulous dyeing processes柔软轻盈 soft and light色彩夺目，迥然不俗 colors are striking, yet not vulgar色彩奇异大方 in pain, fancy colors色彩协调 matching in color色泽鲜艳可爱 lovely luster设计华丽 luxuriant in design手感舒适 comfortable feel提神，生津 refreshing and enriching the saliva条纹清晰 clear-cut texture消热止渴 relieving he

22、at and thirst.消暑解热，明目怡神 relieving heat and sunstroke, refreshing and beneficial to the eyes颜色调和 harmonious colors益气强壮，延缓衰老 bracing up the whole system and strengthening it, delaying senility益气养阴，生津增液，补肺健脾 supplement the vital energy and nourish yin, promote the production of body fluid and saliva雍容华

23、丽 rich and magnificent永不褪色 fast color优点出众 outstanding features质地考究 superior (in) quality质地优良 fine quality助消化，除油腻 to help digest greasy food按质论价 fixing prices according to quality of products包装多样 diversified in packaging包装牢固 strong packing包装美观牢固 elegant and sturdy package包装新颖美观 fashionable and attrac

24、tive packages保温性强 extremely efficient in preserving heat; good heat preservation保险性强 high safety保质保量 quality and quantity assured备用详细目录，惠索即寄 catalogues will be sent upon request备有各种款式的现货，任君挑选 available in various designs and specifications for your selection备有塑料盒，便于安全保存 a plastic case is compartment

25、alized for safe storage.表面光泽 lustrous surface薄利多销 volume large, profit small不可退货 without return不惜工本 spare no cost at any cost; at all costs; at any cost采用先进技术和工艺 to adopt advanced technology采用最新设备和工艺 with the most up-to-date equipment and techniques操作简便 easy and simple to handle产品按质分等 grade products

26、 according to quality常饮绿茶，增进健康 regular tea drinking improves your health敞开供应 sufficient supply; products are sold without limitations; commodities are available without restriction传送灵活 to ensure smooth transmission传统绣工精湛 exquisite traditional embroidery art大贱卖 sale price; crazy price; terrific value

27、; special buy定牌包装 packing of nominated brand独特的民族风味 to have a unique national style多年使用，不出故障 to assure years of trouble-free service.防水、防震、防磁 waterproof, shock-resistant and antimagnetic防缩 shrink-proof防皱 crease-resistance富有弹性 high resilience工艺精良 sophisticated technologies供不应求 in short supply; demand

28、 exceeding supply光洁度高 highly polished回味隽永 pleasant in after-taste货源充足 ample supply and prompt delivery技术先进 modern techniques技艺精湛 exquisite craftsmanship; fine craftsmanship价格公道 reasonable price; street price; moderate price价格适中 moderate cost价谦物美 high quality and inexpensive; less expensive, high qua

29、lity goods; high quality and low overhead节日送礼之佳品 ideal gift for all occasions洁白纯正 pure whiteness洁白如玉 jade white洁白透明 pure white and translucent结构坚固 sturdy construction; firm in structure经久耐用 structural disabilities精打细算 be shrewd in money matters; careful calculation and strict budgeting居同类产品之魁首 to ra

30、nk first among similar products具有传统风味特色 distinctive for its traditional properties具有中国风味 possessing Chinese flavors抗冲击强度高 excellent in cushion effect抗热耐磨 strong resistance to heat and hard wearing科学精制 by scientific process口味鲜美 delicious in taste快干 drip-dry买一送一 buy one give one; buy one get one free免

31、烫 non-ironing能多次翻新 can be repeatedly remolded.您想购买中国土特产品吗？ Do you want to buy some Chinese native produce?烹制简便 convenient to cook品质优良 excellent (in) quality清仓大拍卖 clearance price清货大减价 big clearance sale清香爽口 pleasant to the palate请君常购中国绿茶 always buy Chinese green teas.韧硬兼顾 to have both the quality of

32、tenacity and hardness入口和醇 mild and mellow软硬适中 neither too hard nor too soft散热迅速 rapid heat dissipation色泽光洁，柔软防滑 lustrous, soft and ant slippery色泽清澈 limpid in sight设计合理 professional design设计新颖 modern design生意兴隆 driving a roaring trade使用方便 easy to use使用极便 utmost in convenience使用寿命长久 long performance l

33、ife岁末大减价 year-end bargain sale甜而不腻 agreeable sweetness外观色泽透明 bright and translucent in appearance外型永葆如新 to ensure a like-new appearance indefinably维修简易 easy to repair味道纯正 good taste味鲜可口 agreeable to taste物价稳定 price remains stable夏季特别大减价 special summer sale香浓可口 aromatic character and agreeable taste香

34、气馥郁 fragrant aroma香气高雅 elegant in smell 香味纯和 pure and mild flavor香味浓郁 aromatic flavor; fragrant (in) flavor性能可靠 dependable performance性能可靠 reliable performance性能无与伦比 unequal in performance性能优越 superior performance选材精良 superior materials选料讲究 high quality materials选料考究 choice materials沿用传统的生产方式 with t

35、raditional methods易于润滑 easy to lubricate用料精选 carefully selected materials用料上乘 selected material优质西瓜，消暑解渴 top watermelons, quell summer thirst制作精巧 skilful manufacture制作精巧 perfect in workmanship质量高，卫生严 high standard in quality and hygiene众所喜爱品尝之佳品 delicacies loved by all走时准确 punctual timing最新工艺 latest

36、 technology做工讲究 exquisite (in) workmanship做工精细 fine workmanship抗冲击强度高 excellent in cushion effect抗热耐磨 strong resistance to heat and hard wearign科学精制 by scientific process客商第一，信誉第一 clients first, reputation first口味鲜美 delicious in taste快干 drip-dry款式多样 a great variety of models款式活泼端庄 vivid and great in

37、 style款式齐全 various styles款式新颖 attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多 diversified latest designs扩大服务领域 broaden the range of services老少良伴 good companions for children as well as adults历史悠久 to have a long historical standing历史悠久，经验丰富 long and rich experie

38、nce历史悠久，经验丰富，信誉可靠 to have a long history, rich experience, and reliable reputation买一送一 buy one give one; buy one get one free满足人民的需求 satisfying the needs of the people满足人民日常的生活需要 to meet the needs of the peoples everyday life满足消费者的需求 to satisfy the demands of consumers美观大方 elegant appearance美观耐用 att

39、ractive and durable免烫 non-ironing男女老少皆宜 suitable for men, women, and children能多次翻新 can be repeatedly remolded.您想购买中国土特产品吗？ Do you want to buy some Chinese native produce?烹制简便 convenient to cook品质优良 excellent (in) quality品质优良，疗效显著，誉满全球，欢迎选购 excellent quality, evident effect, good reputation over the

40、world, orders are welcome.品种多样 numerous in variety品种繁多 great varieties品种齐全 complete range of articles; a great variety of goods平等互利，互通有无 equality and mutual benefit, and mutually supplying each others needs.平等互利，讲究实效，形式多样，共同发展 equality and mutual benefit, emphasis on practical results, diversity in

41、form and achievement of common progress.平等互利，内外交流 equality, mutual benefit, and exchanging goods with foreign countries.其功若神 as effectively as a fairy does.轻身延寿 to reduce body weight and prolong life.清仓大拍卖 clearance price清火明目，怡神醒脑，帮助消化 to produce an effect toward clear vision, refreshment, and diges

42、tion helping清货大减价 big clearance sale清洁口腔 cleaning the oral cavity.清热润喉，止咳化痰，益气消哑 good for antipyretic and throat soother, curing cough and facilitating expectoration and relieving hoarseness清晰突出 clear and distinctive清香爽口 pleasant to the palate请君常购中国绿茶 always buy Chinese green teas.请君速订 Please order

43、now.祛风散寒，活血止痛 relieving rheumatism and cold, invigorating blood circulation and stopping pains染制精良 meticulous dyeing processes让我们的商品走向世界 Let our commodities go to the world.韧硬兼顾 to have both the quality of tenacity and hardness荣获金（银）质奖 to be awarded a golden (silver) medal荣获优秀产品证书 to be awarded supe

44、r-quality certificate柔软轻盈 soft and light如不满意，原款奉还 money back if goods fails to satisfy the customer入口和醇 mild and mellow软硬适中 neither too hard nor too soft散热迅速 rapid heat dissipationGood to the last drop 滴滴香浓，意犹未尽。（麦斯威尔咖啡）Obey your thirst 服从你的渴望。（雪碧）The new digital era 数码新时代。（索尼影碟机）We lead others copy 我们领先，他人仿效。（理光复印机）Impossible made possible 使不可能