Airbnb-case-study-战略管理案例分析

1、AIRBNB CASE STUDY9TH MARCH 201512021/6/7AIRBNBS SUCCESS Friend Story -3 complementary profiles (ingeenering, sales, design,) + hardworkers Good Concept - Enter a 18 Billion Market (vacation rental market) - Online market place : low fixed cost Launched - Good Press, raised money thanks to the cereal

2、 sales - “Never give up”: use failures (downhills after events) to modify the concept from a occasional use to a permanent market place that was successful - Sustainable business model thanks to the percentage of transactions YC experience - Went to YC program after the launched (even more booster!)

3、 - Use the go to talk to user policy to understand the needs of customer - Big capital raise thanks to investors and network22021/6/7AIRBNBS STRATEGY Innovative Concept Share space and save money; customers are suppliers, suppliers are customers With local hosts and experience the local culture with

4、 more interactions Create change to make friend while making/saving money Unique Place to Stay Like a home, your real home International Expansion Competitive Process compared with hotel Freedom Human Policy (from the video)32021/6/7AIRBNBS BLUE OCEAN STRATEGY Create an Uncontested Market Space/Make

5、 the Competition Irrelevant Process innovation, e.g. distribution channel (online); make it like a real home; sustainable business model on payment Create & Capture New Demands The demand on renting a spare room to some strangers VS sleeping at strangers home with lower cost; new locations in many p

6、laces with innovative experience (not limited to location) Create New Way of Supplying Customers are suppliers and also the consumers, a network effect from customer involvement Break Value/Cost Trade Off; Align the whole system of a firms activities in pursuit of differentiation and low cost New locations in many places with innovative experience (high value) with lower cost