高中牛津英语M4U1Reading

1、Read the explanation and speak out the word it explains.ReviewWords and expressionsadvertisementpersuadeadvertisewelfarecheatskilfuln. 广告；广告宣传广告；广告宣传vt. 说服，劝说；使信服说服，劝说；使信服vt.&vi.做广告，宣传做广告，宣传n. （个体或群体的）幸福、（个体或群体的）幸福、安全和健康；福利安全和健康；福利vt.&vi. 欺骗；作弊欺骗；作弊n. 骗子；欺诈行为骗子；欺诈行为adj. 有技巧的；熟练的有技巧的；熟练的Words Reviewa

2、dj. 清白的、无罪的；清白的、无罪的；无恶意的；纯真的无恶意的；纯真的n. 气息；呼吸气息；呼吸vt. 欺骗，愚弄欺骗，愚弄n. 傻瓜傻瓜vt. 治愈；解决治愈；解决n. 药物，疗法；对策药物，疗法；对策n. 杂货店杂货店adj. 高兴，满意；乐于高兴，满意；乐于（做某事）（做某事）innocentbreathfoolcuregrocerypleasedWords Reviewcommentmentaltrickaimn. 评论，评价评论，评价vi. 评论，议论评论，议论adj. 心理的；思想的，精神心理的；思想的，精神的；智力的的；智力的n. 骗局；玩笑，恶作剧；骗局；玩笑，恶作剧；戏法，

3、把戏；诀窍戏法，把戏；诀窍vt.&vi.以以为目标；瞄准为目标；瞄准n. 目的，目标目的，目标Words Reviewadj.&adv. 全国范围的全国范围的（地），全国性的（地）（地），全国性的（地）n. 运动运动n. 座右铭；格言，箴言座右铭；格言，箴言n. 香烟，卷烟香烟，卷烟vt.&vi. 使受益；得益使受益；得益于于n. 益处；救济金；奖金益处；救济金；奖金nationwidecampaignmottocigarettebenefitWords Reviewpromoteintelligenceslaveconsultcomprehensionvt. 推广，宣传；促销；推广，宣传；促

4、销；促进，推动促进，推动n. 智力，才智；情报智力，才智；情报n. 完全受完全受控制的人；控制的人；奴隶奴隶vt. 咨询；请教咨询；请教n. 理解力，领悟能力；理解力，领悟能力；理解练习理解练习Words Review旨在，目的旨在，目的是是虽然，即虽然，即使使口臭口臭上上的当，受的当，受的的骗骗欺骗；捉欺骗；捉弄弄涉及，关于；处理，应涉及，关于；处理，应付付be meant toeven if/thoughbad breathfall forplay tricks ondeal with意思意思To learn some basic information about advertising

5、To know how to read expository writing To master the words and phrases in this articlea general idea certain informationtitles and headingsthe first and last sentences of paragraphsthe first and last paragraphspictures and chartsScan the text forkey words and phrases, dates, etc.Do not need toread t

6、he whole text.to introduce basic information on a topicExpository writing follows the same format:introduction of subject,examples,facts that develop or support the idea,conclusionSkimming for general ideasSkimmingReading Comprehension I1. How is the article organized?A. It is organized by time.B. I

7、t is organized by space.C. It is organized by subtitles.D. It is organized by place.2. What is the main idea of this article?A. This article gives a general introduction to advertisements.B. This article is about PSAs.C. This article is about how people can avoid persuading by advertisements.D. This

8、 article is about the truth of advertisements.Scanningfor specific information1. What are two main types of Ads? Commercial advertisements and PSAs.2. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.3. What does PSA stand for? Public service advertisem

9、ent.Reading Comprehension IIScanningReading Comprehension IIIScanning1. Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newspapers and on TV.TFF4. PSAs and commercial ads use some of the same metho

10、ds.5. Commercial ads often give us valuable information about how to live our lives.6. An ad warning people against smoking is an example of a PSA.TFTCommercial adsPublic service adsA commercial ad is one which someone has _ to _ a product or service. A PSA is often run _, and is meant to educate pe

11、ople about health, safety, or any other _ that affects _.paid foradvertisefor freeproblempublic welfareReading Comprehension IVFill in the blanks.Commercial adsPublic service adsWe must _ the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is al

12、together _.PSAs also use attractive pictures and _ language, but they are made to serve the public. PSAs _ to teach people and help people lead better lives.innocentbe aware ofcleveraim Similarities Places foundMethods used _ pictures_ languagenewspapers magazinesthe Internet radiotelevisionattracti

13、ve cleverTypes Differences Purposes Validity 正确性正确性Com-mercial adsPSAsto promote a product or serviceto educate people about health,safety or any other problem that affects public welfareThey are not altogether innocent.They are helpful and we can learn a lot by following the advice they give.1. Whe

14、re are advertisements usually found? They are usually found in newspapers and magazines, on the Internet, radio and television.2. What is the major distinction between commercial advertisements and PSAs? A commercial ad is one which someone has paid for to advertise a product or service, while a PSA

15、 is often run fro free, and is meant to educate people about health, safety, or any other problem that affects public welfare.Discuss the questions in groups.3. Why are some of the ads clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent.4.

16、When did China begin a nationwide public service advertising campaign? In 1996.5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot. What do you think of the ads in our lives? Do they play a positive (

17、积极的积极的) role in our lives? Why or why not? Discussion People have different views on ads. Some people think ads are welcome. The consumers can gain not only knowledge of goods but also artistic enjoyment. Contrary to those people, many others think ads are very unpleasant. Consumers are easily cheat

18、ed by the false ads. What is more, consumers feel annoyed to be interrupted by ads when they are watching TV. Whether you like it or not, ads have become a part of our life. 1. What are the two main types of ads?2. Tell the meanings: advertisement, welfare, innocent, fool nationwide, breath, grocery

19、, comment intelligence, campaign, benefit, slave comprehension, be meant to, fall for even if / though, deal with, play tricks on Now 2 minutes to test your spelling.1. English-Chinese welfare, skilful, breath, grocery, pleased, trick, campaign, motto, consult, comprehension2. Chinese-English 做广告，说服

20、，欺骗，无辜的，治愈，做广告，说服，欺骗，无辜的，治愈，评论，以评论，以为目标，使受益，促销为目标，使受益，促销When finished, exchange your papers to see who does the best.Individual activity请点击请点击wordword图标图标Quiz I: 根据课本第根据课本第23页的内容，在下页的内容，在下列空白处填入恰当的词，每空一词。列空白处填入恰当的词，每空一词。Definition of advertisementsSomething that (1) _ in all kinds of media and uses

21、words and pictures to (2) _ people to buy a product or service or have (3) _ in an idea.appearspersuadebeliefTwo (4) _ of adsCommercial ads Paid for to advertise a product or service Often lying and cheating people in (5) _ to fool them into buying productstypesorderPublic (6) _ ads Run for (7) _ to

22、 educate people about health, safety and so on that have (8) _ on public welfare Seldom playing (9) _ on people Aiming to teach and (10) _ people, making us live a better lifeservicefreeeffectstricksbenefitQuiz II: 阅读下面的短文，根据首字母阅读下面的短文，根据首字母提示完成所缺单词。提示完成所缺单词。 Advertisements have become a must for to

23、days business world and they play an important (1)r_ in peoples life. People greatly (2) d_ on advertising for the choice of their daily necessities and other products whileproducers make their products publicly known (3) t_ advertising.roledependthrough There are many ways to advertise and “ads” come in different (4) f_.Newspapers carry advertisements. And some products are advertised onTV and over the radio. Billboards (广告广告牌牌) also carry advertisement whichcan mainly be seen in the streets. (5) H_, advertising is not alwaystruthful. The advertiser exaggerates (夸