新剑桥商务英语-Unit-16.1-Corporate-culturePPT优秀课件

1、LOGOLOGOcUnit 16Business Culture and EthicsLOGOLOGOcCorporate CulturecLead-inEvery organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities.ccorporate culture = the personality of an organization i.e. “how things are done around here.” o

2、r “how we do things around here.”What is corporate culture? Lead-inc core values and beliefs corporate ethics rules of behavior What is corporate culture? broad termc the architectural style and interior decor the clothing staff wear commonly used language, logos, brochures and company slogans compa

3、ny structure onsite perks, such as break rooms, coffee room and gymsThe ways to express corporate culturespecific termcHow important is a corporate culture ? v Make or break a companyv Affect the employees in many different ways: the way they work together, the training and skills development they r

4、eceive, the chances of their career advancement, work environment and the benefits they get, etc.v Directly linked to productivityv Offer significant competitive advantages over rivalsv Improve the managementv Offer a prerequisite for companys successcWhat is important when shaping a better corporat

5、e culture?v Leadershipv Team spiritv Innovationv Reward systemv Adaptabilityv Employees commitmentv Mission clarificationv Fair system of internal promotioncWhat kind of corporate culture would suit you?v Work in a company where employees are friends and talk about personal matters.v Keep your work life separate from your personal life.v Work in a company where roles between managers and staff are flexible.v Prefer the security of a company with strong traditions. v Work in a company where p e o p l e h a v e c l e a r l y defined role and there is more distance between staff an