酒店《参观饭店》培训活动纲要

1、A HOTELXXX大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务：Site inspection 参观饭店Code 序号：OH-SM-MC-D003Objectives 目的： At the end of this sessi on, each trainee will be able to con duct in specti on of hotel professionally.课程结束后，每个学员都能够以专业的方式 带着客人参观饭店 的各项设施及介绍各项效劳工程。Sta ndard 标准： 1. Marketi ng Com mun icatio n

2、s Man ager will con duct in specti on of hotel facilities to media perso nn el.公关部经理将带着媒体人士饭店参 观饭店的效劳设施。2. In specti on of hotel facilities should be treated as a valid Media Call orMedia Interview.参观饭店效劳设施将视为拜访媒体人士或与 媒体人士会面3. Marketi ng Communi cati ons Man ager will be equipped a fullknowledge of

3、the hotel service and facility to introduce the hotel to the media pers onnel and an swer inq uiries raised.公关部经理须熟悉了解饭店的效劳设施，介绍给参观者并回答提出的问题。Method培训方式Training Steps 培训步骤Time时间Introduction 介绍Show each step on whiteboard with mark pen 在白板上写清楚每个步骤-Show hotel service and facility to the train ees pers

4、on allyin hotel.亲自为员工介绍饭店效劳工程及设施最好在店内讲解-Distribute the relative collateral to train ees.将相关的宣传资料分发给学员。-In troduce the media list for train ees to get gen eral impression.向学员介绍媒体名单，以获得初步印象。1. Upon requests, the MarCom Man ager will brief the purpose of the in specti on and details of the in spectors

5、on everyday Sales Briefi ng one day in adva nee. If a major media person is taking the site inspection, MarCom. Man ager will inform Gen eral Man ager and Director of Sales & Marketing to meet and greet upon his / her arrival.35Mi nu tes35分钟30minu tes30分钟接到参观饭店的要求后，公关部经理将在每F1的部门例会丄向莒业总监简要汇报参观的II的 和介

6、绍参观者。如果有重耍的媒体人L将出席 参观饭店,公关部经理会通知总经理和市场销 伟总监在参观者抵达时迎接问候。2. MarCom Coordinator will co-ordinate withFront Office associates, pre-determine number of rooms and room numbers and make sure they are vacant.公关助理将y前厅部员匸协调,事先确定参观 的房间数及房间号，并确保房间为空房。3. MarCom Coordinator willprepareonesetmedia kitand give-away

7、giftforeachin spectorand map out aroutingforthein spection.公关部助理将为每位参观者准备份媒休宣 传资料和一份礼品，并制订一条参观的路线。4. MarCom Manager will meet the inspectors inthe lobby and escort them throughout theinspectionaccording to the pre-determinedrouting and give appropriate introduction of hotel service and facilities to

8、 the inspectors and answer their inquiries.公关部经理将T参观者在大厅会面，陪冋他们 按原定路线参观饭店并在参观过程中介绍饭店 效劳没施以及冋答参观者的问题。Role play角色扮演Summary总结5. MarCom Man ager will distribute one set media kit andgive-away gift to each in spector and see them off at the end of the in spectio n.公关部经理会在参观结束时给每个参观者发一份饭店旦传资料和一礼品。6. MarCo

9、m. Man ager will compile a Con tact Report andsubmit to Director of Sales & Market ing, Hotel Man ager and Gen eral Man ager no later the follow ing morning.公关部经理将撰与一份会面报告并在第一 天早上前呈交给市场销售总监，饭店经理和总经 理。7. MarCom. Man ager will send a courtesy letter or make aphone call to the inspectors for their feedback the followi ng day.公关部经理会在第一天发出一封礼节 信函或打 ，了解参观者对饭店的意见。-One tra inee to be MCM an ager, one to be VIP, to showthe whole procedure, the n give advice. 一个学员做公 关部经理，一个学员做贵宾，演 习整个程序，然后 给