04--Business-letter-PPT优秀课件

1、1Business LetterBusiness LetterWritingWritingPart Three2WTO will change the face of ChinaWTO will change the face of ChinaThe WTO say arrangements are complete for Chinas acceptance into the 142-nation trading organization by the end of the year. TIMELINE 3Business LetterBusiness Letter41. Types of

2、business letter 2. Structure of the letter3. Language features4. Special expressions5. Exercises Major PointsMajor Points5I. Types of Business LetterI. Types of Business Letter1. A letter to establish business relations 2. A letter of first enquiry3. A letter of specific enquiry4. A letter of status

3、 enquiry5. A letter of reply6II. Structures of the letterII. Structures of the letter71. A Letter to Establish Business Relations1. A Letter to Establish Business Relations- First Letter- First Letter 8Expressing wish or desire to enter into business Expressing wish or desire to enter into business

4、relations with relations with 1. Opening part1. Opening part (1) Information source (2) Brief self-introduction (3) Wish to establish business relation2. Second part-Major issue2. Second part-Major issue3. Closing-expectations3. Closing-expectations General information about this companyGeneral info

5、rmation about this company a. Line of business being handled b. Specializing in sth. c. What to be sold / What to be expected to buy9 1) Opening part (1) information source (2) brief self-introduction (3) purpose of the letter 2) Second part-major issue(s) 3) Closing part-expectations2. A Letter of

6、Enquiry (First Enquiry)2. A Letter of Enquiry (First Enquiry)10A. Banks (银行银行)Information Sources (A)Information Sources (A)111213B.Chambers of commerce in foreign countries (外国商会外国商会)C.Trade directory (贸易行行名录贸易行行名录)D.Chinese Commercial Counselors Office in foreign countries (中国驻国外商务处中国驻国外商务处) 14Inf

7、ormation Sources (B)Information Sources (B)E. Business house (同业商行同业商行)F. Advertisements (报纸广告报纸广告) G. WWW (网址网址)H. Friends (朋友朋友)15Asking for Information about Asking for Information about a. Catalogue or specificationsb. Price list or quotations (a) CIF - cost, insurance and freight (b) FOB- free

8、on boardc. Discount or allowance d. Terms of payment e. Terms of delivery or shipment161) Expressing acknowledgement & gratitude2) Supplying the information required & / suggestion (s)3) Specific expectation3. A Letter of Reply3. A Letter of Reply171. Express acknowledgment and thanks 2. Give all th

9、e information asked for3. Inquire about the quantity and type of goods needed 4. Send catalogues, sample materials or samples if 5. Urge politely to place order with your corp.6. Invite the attention to the substitute or other goods if you cant offer7. Offer other information for reference 8. Ask fo

10、r the banker of the addresseesHow to reply (Favorably or Unfavorably)How to reply (Favorably or Unfavorably)181. An expression of acknowledgment and thanks for the enquiry2. Details of prices, discounts and terms of payment3. A statement or clear indication of what the prices cover (CIF)4. An undert

11、aking as to date of delivery or time of shipment5. The period for which the quotation is valid How to write quotation & offer How to write quotation & offer （报价与报盘）（报价与报盘）19A firm offer is a promise to sell goods at a stated price, usually A firm offer is a promise to sell goods at a stated price, u

12、sually within a stated period of time. It must be clear, definite, within a stated period of time. It must be clear, definite, complete and plete and final.In making a firm offer, mention should be made of the time of shipment and the mode of payment desired; in addition, an exact description of the

13、 goods should be given, and if possible, pattern or sample to be sent.20A firm offer, cant be withdrawn by the seller within its validity. It is the buyers option to accept or reject or counter-offer during the validity period. No reputable seller would risk his reputation by withdrawing his offer b

14、efore the agreed or stated time.21 Cash in advance Cash with order (c.w.o.) Cash on delivery (c.o.d.) Payment quarterly/ monthly/ at sight Our usual terms of payment are cash against documents/ pro-forma invoice. Document - L/C and pro-forma invoiceTerms of PaymentTerms of Payment221. A commission h

15、ouse2. A competitive offer3. A complete set of leaflets4. A comprehensive price list5. A family concern6. A favorable reply7. A proforma invoice in quadruplicate8. Above all, mainly9. An unfavorable reply10. Apply for an import license for the order2311. Barrington & Brothers. Ltd.12. Be excellent i

16、n quality and reasonable in price13. Be granted to regular customers14. Be most grateful for any information15. Be treated in absolute confidence16. Be valid before the end of this month17. Both financial and credit standings are sound.18. Both prices and quantities must be further confirmed by us.1

17、9. Business status20. Business is concluded on the basis of 2421. By separate post or airmail22. Captioned items23. CIF Liverpool24. Different qualities of materials used25. Dozens of individual items26. Draw your attention to 27. Electrical appliance 28. Five percent of discount be allowed on purch

18、ases of quantities of 29. For safetys sake (or reason)2530. Gross and net weight31. In compliance with (in accordance with)32. In the line of canned goods33. In the meantime34. Leading importers specializing in 35. Many specialties36. Means of packing37. Messrs. General Motors Co. Ltd38. Moderately

19、priced goods of the kind mentioned39. Necessary certificates in regard to the quality and quantity of 40. On regular purchases in quantities of Our knowledge of the company is limited to2641. Our knowledge of the company is limited to42. Payment is made by irrevocable L/C at sight43. Prior to shipme

20、nt44. Private and confidential45. Recently published and illustrated catalogues46. Regular supply47. Shipping quality48. Specific enquiry49. Standing credit50. The Chinese Embassy in London51. The forthcoming season2752. The invoice to expire on July 20th53. The only reference is their banker.54. Th

21、is corporation, company, firm, concern55. This does not imply unreserved acceptance of your order.56. To conclude some satisfactory business57. To conclude some transactions with sb.58. To enjoy a good reputation59. To ensure prompt shipment60. To enter into trade relations with 61. To execute order

22、s in strict rotation2862. To furnish sb. with sth.63. To give you a general idea64. To invite ones attention to other products65. To let us know by cable66. To meet its commitments67. To place order with us68. To respond to 69. To send us details of your various ranges, including sizes, colors70. To

23、 take the liberty of writing 71. To wish to inform71. Trade term2973. Be sent under separate cover74. Upon receipt of the order75. Way of delivery & Way of payment76. We are sending you herewith our Proforma Invoice No. 190 in quadruplicate for shorts.77. We look forward to receiving your first order with much interest.78. We may confirm our offer.79. Willington & Sons Ltd.80. With reference to your letter of July 21st8