南京博轩家具厂课件

1、南京博轩家具厂南京博轩家具厂Nanjing Boxuan Green Furniture Ltd. 李红卫 总经理Mr. Li Hongwei, General Manager南京博轩家具厂环保藤制家具环保藤制家具Green Rattan Furniture 南京博轩家具厂公司简介公司简介Brief Introduction 19961996年成立年成立Established in 199620032003年评为年评为“绿色环保家具绿色环保家具”，导入，导入ISO9001ISO9001质量认证体系质量认证体系In 2003, the rattan furniture was recognize

2、d as “Green Furniture” and was introduced into ISO9001 that same year南京博轩家具厂公司发展战略公司发展战略 Company Philosophy 人才为本，尊重市场、领导时尚、卓越品质、人才为本，尊重市场、领导时尚、卓越品质、优质服务、专业发展优质服务、专业发展 nQualified personnel is the enterprise foundation of the enterprisenValuing the marketnLeading fashionnGuaranteeing qualitynProviding

3、 the best service南京博轩家具厂环境和社会效益环境和社会效益Environmental & Social Benefits减少对森林资源的使用减少对森林资源的使用Reduction in use of forest resources引领绿色环保居室消费引领绿色环保居室消费Promote consumption of green household products提供大量就业机会提供大量就业机会Job creation南京博轩家具厂管理及团队管理及团队Management Team李红卫李红卫，硕士，企业创始人,总经理Mr. Li Hongwei, Master of Sci

4、ence, is the founder of Nanjing Boxuan, general manager. 谷金龙谷金龙，油画家，室内设计师，企业首席设计师 Mr. Gu Jinlong, oil painter and interior designer, is the chief designer.胡德华胡德华，学士，营销总监 Mr. Hu Gehua, a Bachelor of Commercial, is the director of sales department.南京博轩家具厂公司的经营模式公司的经营模式Business Model 发展连锁专卖店发展连锁专卖店 To

5、expand its retail sales shops特约经销特约经销To develop special sales agencies发展外销市场发展外销市场 To expand the international market 南京博轩家具厂产品和技术产品和技术Product & Technology 专业设计、制作藤木家具专业设计、制作藤木家具Rattan furniture design and production藤木家具线条简洁、色彩明快、表面光藤木家具线条简洁、色彩明快、表面光润、手感好，坚固耐用润、手感好，坚固耐用Rattan furniture is characteri

6、zed by simple lines, lively colors, smooth surfaces and durability南京博轩家具厂南京博轩家具厂市场分析市场分析Market Analysis 藤家具在家具市场所占份额逐年的增长藤家具在家具市场所占份额逐年的增长 The share of rattan furniture in the furniture market is gradually expanding欧美市场对藤制家具需求更大欧美市场对藤制家具需求更大 The demand of the European and North American market is ev

7、en greater 南京博轩家具厂竞争优势竞争优势Competitive Advantage市场占有率市场占有率Existing market share 物美价优物美价优High quality, reasonable prices具有文化内涵的设计具有文化内涵的设计Designs of rattan furniture that represents local culture and tradition南京博轩家具厂融资计划及财务预测融资计划及财务预测 Financing Plan资金需求资金需求10001000万元万元Capital Needs10 Million Yuan RMB投资回报率投资回报率20%-25%20%-25%Return on Investment20%-25%投资回收年限投资回收年限5 5年内年内Payback Period 5 years南京博轩家具厂公司目前面临