Gucci公司战略英文学习课程

1、Watch123Perfume Handbag第1页/共7页第一页，编辑于星期五：二十二点 二十四分。Perfume Research a new perfume and use all kinds of media publicity to improve the exposure rate and visibility第2页/共7页第二页，编辑于星期五：二十二点 二十四分。Handbag According to the different people for different occasions design the handbag. For example, white worke

2、rs handbag should generous and simple. But the handbag for formal dinner should exquisite. 第3页/共7页第三页，编辑于星期五：二十二点 二十四分。watch As everyone knows, Gucci watchs popularity is lower than some product else and rival firms. So the company should use more advertising to enhance the reputation.第4页/共7页第四页，编辑于

3、星期五：二十二点 二十四分。 Gucci is a fashion brand and owns many famous designers. at the same time Gucci has many loyal customers, including many female customers. Gucci has its own cosmetics make-up product,so we think that if Gucci launched its own series of cosmetics will be very popular.（Like skin care ，h

4、air care products）BRAND NEW PRODUCT第5页/共7页第五页，编辑于星期五：二十二点 二十四分。ADVANTAGEADVANTAGE In the beginning, the movie, TV propaganda is very good. And through the influential magazine cover model successfully opened the market. Now Gucci have strong financial chain and a certain degree of visibility.How to beat the competition Gucci should hire more innovative designer and shouldnt be too high prices. And than management of replacement should replace the fresh blood to make operation more dynamic and more in line with the needs of mo