肯德基公司介绍及管理模式英文PPT课件

1、KFC company belongs to the worlds largest catering group, with more than one hundred countries including distribution in the area, and nearly three thousand chain.Yums global food groupKFC restaurantsPizza hutTaco Bell Group organizational chart 组织结构第1页/共19页肯德基在中国所开店数第2页/共19页销售规模第3页/共19页差异化战略第4页/共19

2、页KFC in Chinas development experience KFC after years of exploration, effectively use the localization strategy to overcome the economic, management, and system in China meet various obstacles, and avoid the water and the cultural differences, established to meet the consumer demand as the core of m

3、arketing strategy in China. 肯德基经过多年的探索，有效地利用本土化战略，以克服经济，管理和制度在中国满足各种障碍，并避免了水与文化的差异，建立以满足消费者需求为营销战略在中国的核心。第5页/共19页 1, talent localization training, promotion and use of local talent, give full play to its familiar with the characteristic of the policy environment and market advantage. Currently has 1

4、6 market in China in the general manager of eight with the mainland. The senior management personnel directly in charge of restaurant operations such as operations manager, manager and the restaurant manager, all the localization. 人才本土化培训，推广和使用本地人才，充分发挥其熟悉政策环境和市场优势的特点。目前有16个在中国市场的八个与大陆总经理。高级管理人员直接负责

5、餐厅营运，如“业务经理”，“经理”和“餐厅经理”，全部本土化。第6页/共19页 2, quality of service standardization. Emphasize the service is the extension of product quality, attention to make customer feel the enthusiasm of the waiter polite and considerate services, and by KFC respect fully experience the feeling. Whether to have a s

6、mile service consciousness as a hired employees important examination content, and the new employees are nearly 200 hours of training, to ensure that employees have a high level of service consciousness and service skills. 服务标准化质量。强调服务是产品质量，重视让顾客感受到服务员礼貌和周到服务的积极性，并通过肯德基方面充分体验到的感觉的延伸。是否有一个微笑的服务意识作为录用

7、员工的重要考核内容，与新员工近200小时的培训，以确保员工具备的服务意识和服务技能高的水平。第7页/共19页 3, repast environment standardization. Emphasis on clean and elegant dining environment is the embodiment of the brand value, on a regular basis to the restaurant to decorate and the renewal of the equipment and facilities, to fully enjoy dining

8、 service and food, and feel the value. Has clear elaboration to the clean environment maintenance standards and specifications, such as toilet sanitation, clean the, what items, how long will it take what degree qualified, and who is going to check all have detailed and clear standards and requireme

9、nts. 就餐环境标准化。注重干净和优雅的就餐环境是品牌价值的体现，定期到餐厅装饰及设备设施的更新，充分享受餐饮服务和食品，并觉得很值。有明确的阐述，以环境清洁维护标准和规范，如洗手间卫生，清洁，有什么项目，多长时间会采取何种程度的资格，并且谁去检查所有的都有详细和明确的标准和要求。第8页/共19页History and Sign of KFC In recognition of his contribution to his home, Kentucky gave him the honorary title of Colonel Sanders. Colonel Sanders a sui

10、t, gray-haired and bearded image of the goat has became an international brand. which is the best symbol of KFC. 第9页/共19页KFCs values Our mission Our expectation Our belief Our work attitude第10页/共19页Mode of operationFast-food chain formIndustrialized productionStandardized productsEmployee localizati

11、onRaw materials are importedProvide condiment and beverage supplier directlyFried chicken burger and fries and in-store processingA new kind of food per month第11页/共19页KFC enterprise culture KFC企业文化Service and the pursuit of excellenceAttention and perfect service qualityPositive, encouraging.“Restau

12、rant manager first”Work, to excellence第12页/共19页Product safety and health managementSuppliers safety and health management: Strict request all suppliers to fowl-run and plant managementIn every link in any infection may prevent comprehensively, For suppliers are required by local animal quarantine de

13、partment issued by the animal products thereof out of quarantine certificate and animals and animal products vehicle disinfection proof第13页/共19页Restaurants operating health management: Request for restaurant dining times daily facilities and equipment of all cleaning and disinfection, To strengthen

14、staff personal health and hygiene management, The storage of raw materials strict safety and health management, From that KFC restaurants operating on product safety.请给餐馆就餐时间每天设施和所有的清洗和消毒的设备，要加强对员工的个人健康及卫生管理，原料严格的安全和健康管理的存储，从肯德基餐厅在产品安全运行。第14页/共19页KFC in China The growth in Chinas KFC restaurants第15页

15、/共19页KFC Chinas chain effect In China, 16 years in the city has been opened 1,000 230 stores, Product raw materials from mainland China 100% Hundreds of millions of dollars annually purchases KFC established in mainland China with 480 enterprises supplier network Every year, directly or indirectly,

16、creating jobs 23 million020040060080010001200每年开店数每年开店数20012002200316年年In the next few years, KFC will promote more items from abroad and domestic production, supply into China and build in China for base to the worlds supply of new chain第16页/共19页KFC secret of success and management experience: Never to vigorous, willing to challenge their young, and to open the door to the training of the staff, encoura