高级职业英语-unit-5推荐课件

1、2021/8/221Unit 5 Making Invitations22021/8/22Unit 5 Making InvitationsGetting Things Ready1Things to Do2Things to Write3More Things to Do432021/8/22Section 1 Getting Things Ready1understand invitations through reading write letters of invitation make responses to invitations In this unit, you will l

2、earn to:2342021/8/22Activity 2: Read the passage in Section 2 and complete the following paragraph. Section 1 Getting Things ReadyWriting and delivering invitations to 1_, potential customers, or colleagues to attend your important 2_ occasions requires careful attention. Though great opportunities

3、3_ in it, if done improperly, it can cause 4_ results. The eight guidelines in the passage will help you make your business invitation letters 5_ and effectivecustomers business-related lie undesired professional52021/8/22Section 2 Things to Do Things to DoActivity Two Listen and WriteRead and Think

4、Activity OnebackRelated Information62021/8/22countdown electronic copy at the bottom of as far ahead as possible prize drawing incentive related to start with professional Section Two Things to Do recipient 72021/8/22Section Two Things to Do12Why is writing and delivering invitations important? What

5、 guidelines are useful for making a professional and effective business invitation letter?Read and ThinkWhat information should be included in a short, effective invitation? 382021/8/22Find out the different types of invitations and share your ideas with your partner. Generally speaking, invitations

6、 fall into three main types: diplomatic, business and personal. The first two tend to be formal while the last one can be either formal or informal, depending on the event itself. Diplomatic and business invitations are more or less the same in terms of format and wording. Personal invitations are v

7、aried based on the nature of the event. Personal invitations may include weddings, anniversaries, bridal & baby showers, birthdays, graduations, communions, confirmations, housewarmings, etc.92021/8/22Read and Think1. Writing and delivering business invitation letters requires careful attention.

8、 2. Though business-related occasions may bring great opportunities, improper invitations may cause undesired results. 3. Its more effective to start your invitation with Dear Madam or Sir. 4. Incentives may serve to keep your guests there until the end. 5. In order to have more guests, youd better

9、plan your occasion as early as possible. 6. An informal invitation might say, Dr. and Mrs. Stanley request the pleasure of your company.TTTFTFnext102021/8/22Read and ThinkTask 3 Give brief answers to the following questions.1. Can you list the guidelines which help you make your business invitation

10、letters professional and effective?nPay personal attention, make it brief, be creative, offer an incentive, set a convenient date, add RSVP information, send reminders and determine the wording.2. Why should one plan an occasion as far ahead as possible?n Because doing so may give the invitees more

11、opportunity to keep the date open.next112021/8/22Read and Think3. How can you increase the invitees interest in your event?nTo use humor or something related to your business that makes people smile. 4. What should you do if you need to know who will be attending your event?nTo include RSVP at the b

12、ottom of the invitation; for example, RSVP followed by your telephone number. 5. What can be used as a reminder? nAn electronic copy of your invitation may be sent to the invitee seven and three days before the occasion.next122021/8/22Read and ThinkTask 4 Match A with B. A B1. 请回复 a. briefly and cle

13、arly 2. 主题行 b. a potential customer 3. 尽可能提早 c. business-related4. 倒记时 d. prize drawing 5. 业务相关的 e. as far ahead as possible 6. 抽奖 f. subject line 7. 简洁明了 g. RSVP 8. 潜在客户 h. countdown 9. 免费午餐 i. a business invitation letter 10. 商务邀请函 j. free lunch/luncheon1- g 2-f 3-e 4-h 5-c 6-d 7-a 8-b 9. j 10. i

14、next132021/8/22Read and ThinkTask 5 Fill in the blanks with the right words or phrases. Change the form where necessary.1. Gorge kept his coat on, _ it was warm in the room.2. When you set the date, please inform us _.3. Radar employs radio waves _ sonar uses sound waves. 4. Which one do you _, a gl

15、ass of sherry or a cocktail?start with pay attention countdown although as far ahead as possible prefer pay off incentive whereas related to althoughas far ahead as possible whereas prefer 142021/8/22Read and Think5. We should _ to the issue of environmental protection. 6. The _ was well under way.

16、7. Lets _ our party _ a light music. 8. Your efforts will _ in the long run.9. The management is taking _ measures to increase the companys productivity.10. There are many job opportunities _ my major.pay attention countdown start with pay off incentive related to back152021/8/22Section 3 Things to

17、Write Things to WriteActivity Two: Applied WritingLetter of InvitationLetter of InvitationActivity One: Task-based Writingback162021/8/22Section 3 Things to WriteLetter of InvitationTask 1 Study the following tips for writing.Task 2 Study the following language for writing.Task 3 Study the following

18、 model for witing.Task 4 Supply information to business invitation letter backActivity One: Task-based Writing172021/8/22Section 3 Things to WriteWhen writing a letter of invitation, you should pay attention to the following:1. Include specific details: occasion, time, date, place and purpose;2. Men

19、tion whether spouses, children, or other family members are invited;3. State the appropriate dress, and the preferences or appropriateness of gifts;4. Ask for a response by a certain date so that you are not left with indecision about food and space. If a response is not necessary, say so.5. To expr

20、ess your warmth in the invitation.182021/8/22Section 3 Things to WriteTask 2 Study the following language for writing.Words and phrases: be invited for this occasion 受邀参加 look forward to 期待着a party in honor of 为向表示敬意而举办的宴会192021/8/22Section 3 Things to Writeparty dress礼服garden party 游园会personal note

21、paper 个人信笺make sure that 确定specific requirements 特殊需求hear from you 等你的回音at your earliest convenience 早日R.S.V.P. 请回复202021/8/22Section 3 Things to WriteSentence patterns: May I have the honour of your companry at dinner?Request the pleasure ofThe reception will be held in, onI hope you are not too bu

22、sy to come.The favor of a reply is requested.Please confirm your participation at your earliest convenience.212021/8/22Section 3 Things to WriteLetter of InvitationNovember 20, 2009Mrs. Alice Huffman1514 Aberdeen Ave.Montreal, QCH3C 1L2 Dear Mrs. Huffman:Re. Private Preview Showing Winter Collection

23、 2009 Ticket No. 0818888 As one of our longtime valued customers we would like to invite you to our special Private Preview Showoing of our Winter Fashion Collection for 2009.222021/8/22Section 3 Things to WriteThe showing will take place at our downtwon store at 500 Sherb St., Sunday evening, Decem

24、ber 20, 2009 from 6:30 pm to 10:30 pm. Limited free parking will be available in our parking gagage on the River Street side of the store.In addition there will be a number of winter promotion draws. So dont miss out on the fun! For entry into the show and to be eligible for nay of the draws you wil

25、l be required to produce this original invitation with your ticket number orinted on it.232021/8/22Section 3 Things to WriteIn order that we may plan for snacks and refreshments appropraitely, if you plan to attend, we ask you to please call John Smith at (555) 2222-6666 and advise him by December 1

26、5th.Everyone here at The Fashion House looks forward to meeting you and sharing a wonderful evening with you.Yours sincerely,Mary HoneymanMary HoneymanShow Co-ordinator242021/8/22Section 3 Things to WriteDear Sir/Madam:We would like to invite you to an exclusive presentation of our new product . The

27、 presentation will take place at location , at time on date . There will also be a reception after the presentation. We hope you and your colleagues will be able to attend.Task 4 Supply the necessary information to the following business invitation letter.252021/8/22Section 3 Things to Writecompany

28、is a leading producer of high-quality product . Our new models offer superb quality and sell at reasonable prices, and their new features give them distinct advantages over similar products from other manufacturers.We look forward to seeing you on date . Just call our office at phone number we will

29、be glad to secure a place for you.Sincerely yours,name _ title _262021/8/22Section 3 Things to WriteActivitiy 2 Applied Writing/Translating Task 1 Look at the words.corporation n. 公司Trade Fair 交易会sample n. 样品display v. 展示，陈列previous a. 先前的，早先的272021/8/22Section 3 Things to WriteJanuary 15, 2009Dear

30、Sir/Madam: We should like to invite your corporation to attend the 2009 International 1) _ to be held from April 14 to May 4 at in Guangzhou. Full 2) _ on the fair will be sent in a week. We look forward to hearing from you soon, and hope that you will be able to attend. Yours faithfully,(Signature)

31、Fair Co-ordinatorTask 2 Supply the missing words for the following invitations.Trade Fair details 282021/8/22Section 3 Things to WriteJanuary 25, 2009Dear Sir, Many thanks for your letter of 3) _ inviting our corporation to participate in the 2009 International Trade Fair. We are very pleased to 4)

32、_ your invitation and will plan to bring enough samples of our products to display as we did in the previous years. We are looking forward with pleasure to seeing you at the Fair.Yours sincerely,(Signature)ManagerJanuary 15292021/8/22Section 3 Things to WriteDear Sir, Thank you very much for your 5)

33、 _ to attend the 2009 International Trade Fair. As we are going to open a repair shop in your city at that time, we are sorry that we shall not be able to attend. We wish you a great 6) _ in this years Fair and hope to co-operate with you next time. Yours faithfully,(Signature)Managerback302021/8/22

34、Section 4 More Things to DoMore Things to DoActivity Two:Reading MoreFocus on GrammarActivity One: back312021/8/22Declining (婉拒) InvitationsnMost people hate to say “no”, but not 1_ other people hate to hear it. Therefore, your challenge in declining invitations is to get yourself 2_ the situation w

35、hile maintaining (维持) the 3_. Section 4 More Things to Doout of take care sound worthwhile end relationship outcome as much as response appreciation as much asout ofrelationship322021/8/22Section 4 More Things to Don To do so, state your understanding of the situation or need. Often people assume th

36、at your “no” means that you do not thoroughly understand the real situation or need. You have to 4_ to demonstrate the readers that you do have a(n) 5_ of the situation. nAt first step, agree that the need is real or the cause is 6_.n“The meeting is certainly deserving of support and attention.”nAdd

37、 your reason for a negative (否定的) 7_, if you wish. Giving a reason makes your decision 8_ more thoughtful.332021/8/22Section 4 More Things to Don“My schedule has just become too full.”nAnd by all means, end with a goodwill statement about the positive 9_ for the event, occasion, situation, or cause.

38、n“I hope you will be extremely successful with such an event.”n“The party sounds like a wonderful idea. Im sorry I will have to miss it.”nSaying “no” does not have to mean the 10 _ of the relationship.endoutcome342021/8/22Section 4 More Things to DoTask 2 Choose the answer that best completes each s

39、entence.1. The challenge in declining an invitation lies in _. A) how to keep away from the invitation B) how to maintain the relationship C) how to understand it D) how to accept it352021/8/22Section 4 More Things to Do2.The word “assume” in the 2nd Paragraph most probably means “_”. A) maintain B)

40、 undertake C) continue D) suppose362021/8/22Section 4 More Things to Do3. In declining an invitation, you should _. A) express your appreciation of the situation B) state the importance of the relationship C) focus on the need of the event D) read the invitation carefully372021/8/22Section 4 More Th

41、ings to Do4. Its desirable to give a reason for your negative response because _. A) it deserves attention B) it is the first step C) it shows your consideration D) it harms the relationship382021/8/22Section 4 More Things to Do5. According to the passage, saying “no” _. A) means the end of the rela

42、tionship B) does harm to the relationship C) means you can not participate in the event D) is not easy for many people392021/8/22Read and Think Writing and delivering invitations to customers, potential customers, or colleagues to attend your important business-related occasions requires careful att

43、ention. Though great opportunities lie in it, if done improperly, it can cause undesired results. The following guidelines will help you make your business invitation letters professional and effective:A Quick Guide to Writing a Business Invitation Letter402021/8/22Read and Think Writing and deliver

44、ing invitations to customers, potential customers, or colleagues to attend your important business-related occasions requires careful attention. Though great opportunities lie in it, if done improperly, it can cause undesired results. The following guidelines will help you make your business invitat

45、ion letters professional and effective:A Quick Guide to Writing a Business Invitation Letter412021/8/22Read and Think 1) Pay personal attention Although it requires a little more effort, it pays off. Start your invitation with the recipients first name, i.e., Dear George is far more effective than D

46、ear Madam or Sir. We all like to read our names. 2) Make it brief - People are busy; they prefer a short, effective invitation that quickly answers the following questions: What? Where? When? Tell them clearly and briefly. 3) Be creative - Use humor or something related to your business that makes p

47、eople smile. This may increase their interest in your event.422021/8/22Read and Think 4) Offer an incentive - It shows you understand that your invitees time is valuable. Invite them to a free luncheon or enter them in a prize drawing. Incentives also serve to keep your guests there until the end. 5

48、) Set a convenient date - Plan your occasion as far ahead as possible and you give your invitees more opportunity to keep the date open. 6) Add RSVP information - Include RSVP at the bottom of the invite if you need to know who will be attending; for example, RSVP followed by your telephone number.4

49、32021/8/22Read and Think 4) Offer an incentive - It shows you understand that your invitees time is valuable. Invite them to a free luncheon or enter them in a prize drawing. Incentives also serve to keep your guests there until the end. 5) Set a convenient date - Plan your occasion as far ahead as

50、possible and you give your invitees more opportunity to keep the date open. 6) Add RSVP information - Include RSVP at the bottom of the invite if you need to know who will be attending; for example, RSVP followed by your telephone number.442021/8/22Read and Think 7) Send reminders - Send an electron

51、ic copy of your invitation as a reminder seven and three days before the occasion, with the Subject line “Countdown to Bluesky luncheon - only three more days!” 8) Determine the wording - Should the language be formal or informal? A formal invitation might say, Dr. and Mrs. Stanley request the pleas

52、ure of your company, whereas a more casual note might say, Please join us. (314 words)translation452021/8/22Language Studydeliver: vt. bring or transport to the proper place or recipient; distribute 递送；分发For example:His job is to deliver groceries for a supermarket. 他的工作是为一家超市运送食品。Its time to delive

53、r the mail. 该投递邮件了。462021/8/22Language Study potential: a. capable of being but not yet in existence; latent 潜在的；潜伏的For example:He found a potential problem in the plan. 他发现了计划里潜在的问题。 You may have potential abilities for the job. 你可能有干好那件工作的潜能。472021/8/22Language Studylie: vi. exist; be 存在，在于For exa

54、mple:The solution lies in research. 答案在研究中。 His failure lies in his laziness. 他的失败在于他的懒惰。482021/8/22Language Studyundesired: a. not wanted or desired 不期望的；不受欢迎的 For example:The speech brought about undesired results. 这次演讲带来了不希望发生的结果。Such behaviors are undesired here. 这种行为在这里不受欢迎。492021/8/22Language

55、Studyif done improperly .: This is an elliptical sentence meaning “if it is done imporperly”, where it is refers to the writing and delivering of invitations. 502021/8/22Language Study guidelines: n. official instructions or advice about how to do something 指导方针；行动纲领For example:The Department of Edu

56、cation has issued new national guidelines for science teachers. 教育部发布了新的全国理科教师指导条例。 New employees are supposed to follow the guidelines strictly. 希望新职员严格按照指南办事。512021/8/22Language Studyprofessional: a. showing a high level of skill or training专业的；内行的For example:It is a firm with the most professiona

57、l approach to marketing. 这是一家具有最专业营销手段的公司。522021/8/22Language Studypay off: bring benefit or reward 得到回报；盈利For example:All those weeks of studying will pay off when you take the exam. 所有那几周的学习都会在考试的时候见成效。 The investment in the stock market paid off poorly. 在股市上的投资得到了可怜的回报。532021/8/22Language Studycr

58、eative: a. involving a lot of imagination and new ideas 创造性的；创新的For example:The government should make creative use of tax and incentives to achieve economic goals. 政府应该为实现经济目标而对税收和激励机制的创造性使用。 Human beings are creative animals. 人类是有创造力的动物。back542021/8/22Language Study incentive: n. something, such a

59、s the fear of punishment or the expectation of reward, that induces action or motivates effort 奖励；刺激; 诱因; 动机 For example:They want to stimulate growth in the region by offering incentives to foreign investors. 他们想用奖励外商投资的办法来刺激该地区的发展。 Incentives play an important role in modern management. 激励在现代管理中发挥

60、着重要作用。552021/8/22Language Study luncheon: lunch, especially a formal lunch for a lot of people （正式的）午餐For example:They treated the guest to a lucheon in the best restaurant. 他们在最好的酒店里用午宴宽带客人。Were expecting the yearly luncheon. 我们正期待一年一度的大午餐。562021/8/22Language StudyPlan your occasion as far ahead as pos