《商品分类流程》PPT课件

1、商品分类流程Assortment Process Merchandise Unit South Region Assortment Process January 2003 种类与当地消费市场衔接不够种类与当地消费市场衔接不够 Assortment not in line with local markets consumption 因送货导致的缺货很多因送货导致的缺货很多 Shortage due to Delivery issues 部分全国供应商反响慢和灵敏性差部分全国供应商反响慢和灵敏性差 Lack of Flexibility from some national suppliers

2、以往缺陷以往缺陷 Diagnosis2003年目的年目的 Objectives for 2003目前情况 Current Situation在全国组织构造的根底上在全国组织构造的根底上,确定正确的当确定正确的当地单品构造地单品构造.Define the right assortment at local level through national structure 提高店内的反响力和吸引力提高店内的反响力和吸引力,更好地满足更好地满足当地顾客的需求当地顾客的需求 Increase store reactivity and attractiveness, to better satisfy

3、local customer needs加强与供应商协作加强与供应商协作,更好控制他们的地域更好控制他们的地域网络网络,以降低缺货以降低缺货 Reduce shortage working with suppliers ,controlling well their distribution networkMain principles 主要原那么Strategy andassortment structure战略战略/商品组织构造商品组织构造Items selection单品选择单品选择National SDD 全国全国SDDUnit 区域区域Unit and National SDD区域及

4、全国区域及全国SDDAssortment structure control and follow up商品组织构造的商品组织构造的控制及跟踪控制及跟踪商品分类流程商品分类流程 Assortment ProcessNational SDDNational NegotiationUnit StoresKey players主要控制者主要控制者National structure definition全国商品构造定义全国商品构造定义Items selection 单品选择单品选择分类定位分类定位 Family positioning组织构造组织构造 Assortment structure 排面陈

5、列指南排面陈列指南 Implementation guidelines 提议当地特提议当地特产的单品产的单品Item Proposal for specific local 稳定及控制组织构造的延续性稳定及控制组织构造的延续性Consolidate and control consistency with structure根据全国分类根据全国分类指南进展陈列指南进展陈列Implementation according to family national guidelines业绩分析业绩分析 Performance analisis排名排名 Benchmark 最正确例子最正确例子 Best practise业绩业绩 跟踪及跟踪及行动方案行动方案Performance follow up and action planFollow up and benchmark 跟踪及排名跟踪及排名全国性单品及品牌单品谈判全国性单品及品牌单品谈判National items or brands negotiationNational must ha