远程电大商务英语毕业论文-商务设计正文

1、proposal for setting up shoes shop projectexecutive summaryit is known to all that a woman can never have too many shoes. many women especially young girls, office ladies and white collars have a high request for their shoes. most ladies intend to own fancy shoes regardless of the price on the other

2、 hand, the shoes mean not only its traditional uses, but they are also regarded as decoration. most women always have more than one shoe, because they have many different kinds of clothes and need different types of shoes to match them, which make them look more perfect. under these circumstances, i

3、 decide to set up a shoe shop.but the problem is that the fashion of shoes is often changing and updating, consumers find it difficult to find a shop which has a complete range of shoes, while the price is not too high so i intend to establish a shoe store, located in urban areas, because shopping d

4、owntown has more commercial atmosphere which is more convenient for consumers as the transportation in the urban areas is well-developed. in this way, not only residents but also white collars, even other people from different places will visit our store, bringing more choices for those people, espe

5、cially for the ladies who like to follow the fashions.the shop will occupy about 100 square meters and will offer a wide range ofservices and comfortable environment to customers.i plan to invest about rmb 250,000 yuan including the initial cost and working funds, part of which we will borrow from o

6、ur parents or friends. as the shortage of funds, the shop needs a loan of rmb200, 000 yuan from the bank.after the plan is accomplished i estimate that the revenue will be about rmb600, 000 yuan and the net profit will be rmb60, 000 yuan in the first year. the project is expected to increase revenue

7、 and profit by 25% and 30% respectively in the following years and increase more in the future.according to comprehensive marketing research, the new shoes shop will surely offer good quality products and excellent services to satisfy the customers9 needs, increasing the revenue and profit and impro

8、ving the financial situation.there are different kinds of shoes including fashion shoes, sports shoes, slippers, etc. however, practical "fashion" is our biggest selling point, so fashionable shoes will doubtlessly be our focus. the shop will hire one male employee to handle stock and two

9、salesgirls to offer various services demanded by customers. we strongly believe the store will be run successfully.introductionby collecting information and investigating the market we have learned peopled needs, complaints and suggestions. so a decision has been made after careful consideration一ope

10、ning a shoe shop that offers various shoes which can meet all kinds of peoples，needs, while the price is reasonable. the store will be more popular among young people.the location is quite good, where there is a heavy flow of visitors, who will probably our potential customers. in addition, there ar

11、e many other advantages, such as transportation, business atmosphere.after the implementation of the questionnaires, we have found that many services are expected to be improved. for example, shopping online will be added. other services are offered, such as home delivery & cash on delivery, etc

12、. we will also adjust shopping hours according to the customers' requests.the modern women participating in social activities will pay more attention to their dressing. as we all know, they will choose beautiful and fashionable clothes, and no doubt, they must choose a pair of shoes to match the

13、m. the styles of shoes are changeable as season goes. so they will often visit shoe shops to pick their favorite style of shoes. we can see that in their spare time ladies often talk about their new shoes- therefore, we definitely believe that our fashionable shoes can catch their eyes. on the other

14、 hand, we will have the direct selling mode, so the price is relatively cheape匚 our management idea is "customer is our goct.an investigation shows that many people have online shopping habits, just clicking the mouse at home or offices to buy what they like. however, there are still some compl

15、aints from them, especially the quality. now we can solve their worries for old customers. free delivery is one of our additional services as well as our highlight. they can choose what they like on internet, then quality shoes will delivered to them on time, furthermore, if someone wants to buy one

16、 as a gift for her friends, they will get a surprise to receive it. as for payment, customers can choose to make payment by cash or by credit card. it's up to the customers.we will use five weeks to decorate the shop when everything is ready, we will hold the opening ceremony.“serve you, satisfy

17、 you” is our everlasting tenet. we will try our best to do well in every aspect.findings and analysisopportunitiesafter careful investigation, i think it a chance for me to start my own business.as far as the products and shopping location are concerned, there are still some gaps and shoes play an i

18、mportant part in modern women. we believe that we will have more and more potential customers if we have marketable products. besides the above, we will be able to stock shoes directly from the factory which will guarantee the quality of products. from the above factors, we feel we will seize the op

19、portunity.new premisesthe shoes store in urban areas, covering an area of about 100 square meters, has the following features: transportation is very convenient, because of its location. a large parking lot is available. the room is spacious and bright with big mirrors. the interior remodeling is fa

20、shionable and comfortable. there is a large population around the premises.new facilitieswe will purchase different types of display shelves for different kinds of shoes- there will be a desk and chair for a cashie匚 a few sofas and mirrors are necessary for customers. of course we also need other of

21、fice furniture, a computer, a printer, a dc (digital camera), two air conditioners, a telephone/fax and so on.new servicewe will offer services according to the requirements and suggestions of our customers- the new services are mainly as follows： stock more kinds of shoes, so that customers will ha

22、ve more choices. provide free delivery and cash on delivery to local consumers- operating hours may change with holidays. payment is flexible: either by cash or by credit cardsat the beginning, we will come across unexpected difficulties and face the pressure of competition during the business. howe

23、ver, we are confident that we can overcome these difficulties.staff arrangementin the first stage, we will employ a male assistant and two experienced employees (girls), with the basic salary of rmb 1000 yuan per month together with their sales bonus. in addition, employees must be kind and polite t

24、o custome匚 according to our business we will employ more experienced women for further development.sales strategy1. sales promotionat the opening ceremony, in order to attract more customers we will have some activities, such as presenting gifts and lucky draw, etc.2. sales on vocations and holidays

25、in order to increase the sales, we will have promotions on holidays, such as sale at a certain discount, buying double getting one free, etc.3. vip customerswe will offer excellent service to those who own vip cards. they can purchase the products at a discount at any time. to customers who have rea

26、ched certain points of vip card, the sales persons can give the members presents for fi*ee or couponswe should always regard customers as our god, regardless of whether they purchase or not; sales persons should always keep smiling to the customers and make them feel at home. in addition, they shoul

27、d try to meet customer requirements as much as possiblemarket economy is developing fast, changeable and dynamic, so we should stand in a high position to it and analysis the market according to pdca and make a long-term plan. each decision made should be based on the market and our own development.

28、 after individual goal is fulfilled, we can make the next plan, so that we can achieve our goals step by step.cost breakdownaccording to the budget, about rmb 250,000 yuan will be input for the project.expenses for specific items are listed as follows:rental cost: the site of shop would cost rmb 50,

29、000 to rent each year.remodeling: remodeling would cost rmb 17,000.item nameprice (rmb )labor cost5,000floor6,000ceiling1,500500cementwood1,500lights &switches1,000paint1,000others500equipment: the cost of equipment of the project will be rmb 23,000 yuan.item nameprice (rmb)a computer3,500a tele

30、phone/fax800a printer1,000a digital camera1 jooshelves1,000air conditions12,000sofas1,500mirrors500other items500budget: the annual increase in the operating budget would be rmb 161,000 yuan.item nameprice (rmb)wages60, 000advertising expenses1,000working funds 100,000total cost of the project:renta

31、l cost50, 000decoration17, 000equipment23,000sub-total90, 000budget:wages60, 000advertising expense1,000working funds 100,000sub-total161,000benefitson the basis of the business available, the average sales amount is about rmb50, 000 yuan monthly and it is expected to reach rmb 600,000 yuan in the f

32、irst yea匸 the turnover will rise by 25 % per month and profit by 30% in the following years.our shop will provide a variety of services, dealing with all kinds of people. we should do something to get more potential customers. we will give them a big surprise.scheduleit will take five weeks tofinish

33、 my project. here is the chart that shows thedetails briefly.week 11. negoiiafe with the supplier2. sign the contract (with supplier, landlord and decoration company)3. order equipmentweek 21 design the shop.2. decoration begins3 advertise recruitment.week 31. sigil contract with the salespersons 2.

34、 decoration continues3. order products.week 41 train salespersons.2. install equipment.3. check and accept the decorati on.week 51 put items on the shelves2. clean the shop.3. final preparation.4. the opening of the storerisks and management planshowever, we should also consider the risks we have to

35、 face before we put the project into practice. firstly, the competition is fiercer than before secondly, ours is a new-opened store so we lack of management experience. thirdly, people don't know our shop and it will take a period of time. lastly, something unexpected may take place.although it

36、is impossible to eradicate all these risks, controlling and managing them is extremely important. we will have to take some measures to prevent such things from occurring. if something really happens, we will try to lower the risks to the minimum level.firstly, we must offer the customers the best s

37、ervices and top qual让y products to raise our reputation secondly, we will enhance the propaganda to enlarge our influence. thirdly, we will have promotion activities, offering benefits to our customers. lastly, we will visit our customers regularly and keep the feedback and advice from them. anyway,

38、 we will get everything ready to meet the challenges.conclusioni believe our store will be accepted by consumers as long as we try our best to put them on the top priority. more importantly, we will provide excellent services and make them feel shopping as a pleasant experience. this plan will enabl

39、e us to meet the needs of every consumer.customer requirement is our goal. customer satisfaction is our aim. opening the shop will bring us more revenue and better income.i would like to meet with you at your convenience to discuss this project thoroughly. at the same time, i would be willing to exp

40、lain any details and provide you with and additional information that you may require. please call me when it is convenient for you as i know that you are very busy.references1. 实用商务项el计划，北京，屮央广播电视大学出版社2. philip kotler. marketing management.3. michael porte匚 competitive strategy.appendixescustomer a

41、nalysismost consumers of our shop are women whose consumption habits depend on the ages and preference. most of our customers are young and office women. we must focus the attention to this group. college students will account for certain percentage of our sales. they generally choose cheaper shoes.

42、 generally older women choose light shoes.focus groupsto study the project feasibility and get a clearer of the views and opinions of the different consumers, four focus groups were organized. the focus groups were as follows: 10 white collar ladies aged from 25 to 45 10 college students 10 ordinary

43、 ladies aged from 25 to 45 10 old ladiesquestions how many shoes do you have? are you satisfied w让h your shoes now? how often do you change your shoes? which do you think is more important, the style or the quality? would you like to get cheap and fashionable shoes? what do you think of the price of

44、 your shoes? are you satisfied with the services you have got? what kind of products and services do you expect to get? how do you feel each time when you visit the shoes shop? have you ever done shopping online?complaints the aisles between shelves are not spacious. the shop assistants are not prof

45、essional. the price is a bit too high the styles of shoes change too quickly. the quality is not too good.suggestions the interior remodeling should be environmental and comfortable. the shop assistants should be trained regularly. try to guarantee the qualities of shoes for promotion. enlarge the b

46、usiness area.swot analysisstrengths there is a large flow of visitors. the services we provide are unique. surrounding business environment is suitable. the rent of the shop is suitable, which can comparatively improve our competition ability. there is large parking lot nearby.weaknesses it will tak

47、e time for people to accept our shop. we are short of working funds. we have not enough managerial experience.threats there are some other shops in the city cente匚 competition between shops will be fiercer. our shop is a new one so people do not know it at the beginning. we have not stable consumpti

48、on group, so the customers at first will not be stable. we need a period of time for consumers to accept the reputation of our shop.cost breakdownaccording to the budget, about rmb 250,000 yuan will be the initial input forthe project. expenses for specific items are 1 isted as follows:rental cost:

49、the site of shop would cost rmb 50,000 to rent each year.remodeling: remodeling would cost rmb 17,000.labor cost5,000floor6,000ceiling1,500cement500wood1,500lights &switches1,000paint1,000others500equipment: the cost of equipment of the project will be rmb 23,000 yuan.item nameprice (rmb)a compu

50、ter3, 500a telephone/fax800a printer1,000a digital camera1,700shelves1,000500a desk and chairsair cond让ions12,000sofas1,500mirrors500other items500budget: the annual increase in the operating budget would be rmb 161, 000 yuan.wages60, 000advertising expenses1,000working funds 100,000total cost of th

51、e project:rental cost50, 000decoration17, 000equ ipment23,000sub-total90, 000budget:wages60, 000advertising expense1,000working funds 100,000sub-total161,000total cost251,000action plan and activity chartaction planit will take five weeks to implement the project when it has been approved.by the end

52、 of week one1. negotiate with the suppliers and sign the contract.2. sign the contract with the landlord.3. order equipment, new shelves and furniture.by the end of week two1. design the shop.2. decoration begins.3. advertise recruitment.by the end of week three1. sign the contract with the salesper

53、sons.2. decoration continues.3. order products.by the end of week four1. train salespersons.2. check and accept the decoration.3 install equipment.by the end of week five1 clean the new shop.2. put items on the shelves.3 final preparation.4. hold the opening ceremony.activity flow chartweek 1week 2w

54、eek 3week 4week 5project frameworknarrativesummaryobjectivelyverifiableindicatorssourcesofinforma tionassumptionsand risksgoal or aimto meet customers5staff andsurveyneeds;customers，suggestionsopinionsfromstart my owndifferentbusinessconsumerspurpose orto improve therevenue andfinancialthat thecompe

55、tition of theprofit figuresrecords;landlordobjectivesshop;keeps to the term of thethe revenues andincrease numberestablishlease of theprofit will increaseof customersexcellentpremisesby 25% and 30% respectively in the following yearsreputationoutputs1. the remodelingexistence ofobservationthat theof the premises.new shopthe quantitiesnew sales2. offer uniqueof the soldstaff ares