英语商业计划书

1、zero-distance campus business plan 1by xiaolin 1 zero-distance campus business plan table of contents 1.introduction to plan . 32.summary of plan . 43.mission, strategies etc . 43.1.vision . 43.2.mission . 43.3.values . 43.4.objectives. 43.5.swots . 53.6.strategies based on swots . 63.7.goals/target

2、s . 64.present status. 64.1.background . 64.2.progress to date . 74.2.1.sales & marketing . 74.2.2.operations & management . 74.2.3.r&d . 74.2.4.finances. . 85.product/service descriptions. 85.1.general descriptions . 85.2.key features . 85.3.main benefits . 95.4.pricing plans . 95.5.com

3、petitors offerings . 95.6.competitive assessment . 96.profiles of target markets . 96.1.general background . 96.2.sizes, segments & trends0. 10 6.3.review of competition . 10 6.4.customers/users . 10 6.5.medium-term projections . 11 6.6.review of market potential . 11 7.marketing strategies, sal

4、es plans & projections . 11 7.1.key marketing strategies. . 11 7.2.marketing/sales plans & resources . 12 7.3.marketing/sales expense projections . 12 7.4.sales forecasts . 13 2 7.5.market share projections . 13 7.6.worst case scenario . 13 8.technology and r&d. 14 8.1.overview of techno

5、logy . 14 8.2.r&d plans . 14 8.3.r&d resources . 14 8.4.r&d expense projections . 14 9.operational plans . 14 9.1.locations & facilities . 14 9.2.operating methods/procedures . 15 9.3.capital expenditure projections . 15 9.4.operating cost projections . 15 10.management & adminis

6、tration. 16 10.1.management structure . 16 10.2.key management profiles . 16 10.3.head count projections . 17 10.4.overhead expense projections. 17 11.financial projections . 18 11.1.key assumptions . 18 11.2.income (p&l) projections . 18 11.3.cash flow projections . 19 11.4.balance sheet projec

7、tions . 19 11.5.ratio analyses . 20 11.6.overall assessment. 20 12.funding . 21 12.1.funding requirements . 21 12.2.funding proposals. 21 13.implementation . 21 13.1.first year . 21 14.conclusion . 22 3 1. introduction to plan in our plan ,well establish a website to offer the students with more con

8、veniences (mainly information) that they are in need of in their daily life. with more and more people going to our website ,we can make profits through advertisements and selling things ourselves. in our early days we will just be confined to the campus of xxxx, two to three years later we will run

9、 our website to more and more schools in chengdu, and eventually we are sure to develop it to all the colleges in chengdu. and at that time we will offer more information. chart 1 the items that we offer our business plan was made founding on the following assumptions: 1: college students are genera

10、lly lazy , theyd prefer the things being sent to them. 2: college students trend to love the discount things which are both cheap and in good more items need to be developed. we also put on some activities , lectures, if you are free you can join us. self-help travel: if a group of people want to go

11、 somewhere they will paste their information on line and you can contact them to go with them together information about lectures, meetings, parties, exhibitions, moves on show, examinations, review materials, important courses in and out of our school. post bar for exchanging ideas , thoughts, expe

12、riences etc discount information about the merchants nearby or far away from our school. the information about second hand goods that the students offered. order dishes online or buy some necessities for daily use 4 quality. 3:college students love to go exploring the world, but cant pay the high ex

13、pense. 4. college students want the information to be listed on the screen, even though they need quite a small amount of information. 5. college students like to change ideas on things with each other. 2. summary of plan （skiped ）3. mission, strategies etc 3.1. vision to be the portal website for t

14、he college students in chengdu. to be the web-based homeland for the college students in chengdu. to be the memo for the college students in chengdu. 3.2. mission we will offer our customers whatever the want after they clicking the mouse in font of the screen. 3.3. values dedication( 奉献 ) professio

15、nal（专业）concentration（专注）comprehensiveness （全面）3.4. objectives customer first, room service, without compromise & exchanging of feelings are our objectives. 5 3.5. swots strengths weaknesses we are all students so we can know exactly what the students want. we offer the students the things that t

16、hey are really in need of. our team can design and operate the website quite well. the investment in early days is quite low. it is difficult to get every bit of news that the students are in need of. we may not be so mature in technology as to do everything well. along with the development of our w

17、ebsite we may be short of money and human resources. it is difficult for us to ensure that the goods in the website are all in good quality. it is also difficult for us to partition the fake and exaggerated information hardly had any one adopted this kind of business model. our government encourages

18、 us to be self-employed and will give us both low interest loan and tax college students nowadays trends to be more and more lazy, they are accustomed to the things being delivered to their dormitories. the merchants have always being trying to selling their goods to the students. we offer them a ch

19、ance to advertise their goods. it is difficult for the students to get all the information that are requisite for them, we can collect the information from other students ,the information about a lecture ,a match ,a meeting or an outing. this business model will be easily imitated negotiating with t

20、he merchants will be difficult our marketing will be difficult and cost a long time to be known widely. opportunities threats 6 3.6. strategies based on swots so: strength-opportunity strategy st: strength-threat strategy bringing out our website as soon as possible and develop and grow stronger as

21、quickly as possible. establishing a good relationship with the competent authorities . establish a strategy alliance with the merchants create our own brand as quickly as possible selling things ourselves (vertically integrated ) giving marketing priority wo: weakness-opportunity strategy wt: weakne

22、ss-threat strategy key information strategy talents introducing strategy raising money in public. merchants credit quality rating strategy. unite other websites to do the business together. 3.7. goals/targets ranking big-ten portal website in china 4. present status 4.1. background we have just fini

23、shed programming it including all the details, and then we will try to build our web-site, the website may take us a whole month, and after that we will launch our advertisements. 7 4.2. progress to date 4.2.1. sales & marketing chart2: predicted revenues in two years our marketing : the object

24、is all the college students in chengdu(more than one million). in our early days we mainly depend on posters, bbs, qq group, baidu post bar . 4.2.2. operations & management we have four people all together now. one will do daily is to maintain the website, renew the information , delete the bad

25、information the information than go against the reform and opening up and in the modernization drive ( 不利于社会主义现代化建设)，enhance some functions. one will chat with the one who wan to buy the things that we put one the website. the third one will do the delivering, it may be a tough task, the forth will

26、collect information from every corner of the campus. also we encourage students to up load some useful information, or update the latest news. 4.2.3. r&d we will have little r&d to do in our daily lives ,the so called r&d for us is the items we will offer and the excitement and convenien

27、ces that we will add to our website . in order to be more attractive we must do market research carefully first, knowing what the students really 8 need ,then make a plan. 4.2.4. finances. the money of the project mainly comes from the four of us, each of us will do a 1/4 stock purchasing about fift

28、y thousand yuan. so the total assets will be two hundred thousand. we planned to spend the money on advertisements, or the posters. for a poster may be quite expensive. 5. product/service descriptions 5.1. general descriptions our website includes parts : part 1: ordering dishes from the electronic

29、menu in our website. also you can leave a message on it, putting forward your requirements. you can order other food that the store sells, they will provide home delivery service. part 2: selling & buying secondhand books and some other things. we will deliver the secondhand goods for you. part

30、3: discount & special offers information about the merchants. you can enjoy the discounts. you can enjoy the discounts quite easily. part 4: tieba :for exchanging ideas and affections. part5: group self-travel information. part 6: useful information in our daily lives. part7: campus news: lectur

31、es, parties, activities& review materials etc. 5.2. key features the information is free for everyone as long as you have registered in our website. and all the information is just around us, some may even be of great significance. for example: if tom want to buy a book named: “ general descript

32、ion of chinese culture” he can issue a piece of information about it ,and leave his qq number, anyone who has that book may chat with him about 9 the price and if they can make the deal we will deliver the book for him. this kind of business is much safer and cheaper than taobao. 5.3. main benefits

33、the majority of our benefits comes from advertisements than the merchants advertised on our web site, the rest come from the goods we sell through the internet ourselves 5.4. pricing plans the price mainly depends on the area the ads occupied, the larger the ads are the more expensive they will be.

34、as to the goods we sell ourselves we will put the price 20% lower than the market price. and if one buy more goods at a time we may give him more discounts. 5.5. competitors offeringssuch as goods on taobao , information on other professional websites, baidu post bar. or . 5.6. competitive assessmen

35、t the goods we offer is strictly refined in our campus we are much faster, much reliable, cheaper, and you can change it right away if you are not satisfied with it. we are in the same school , so we may share some information together. our website can even be your “ master book” or ” memo” . so in

36、general we are in the segment market of some big portal websites, we can challenge the just at their weak point, and then make our own profits. 6. profiles of target markets 6.1. general background 6.1.1. market 1 college students. especially boys. 6.1.2. market 2 merchants, especially those who spe

37、cialized in selling goods to student, or 10 a big supermarket: such as carrefour and wal-mart ,or beijing hualian（ 北京华联） ,samsung digital cameras（三星数码相机）, or the “ take out “ restaurant(外卖小店 )。6.2. sizes, segments & trends0 four people, a computer, in xxxxx , quite small amount of customers., th

38、at is all what we have in the early days or our size. trends: maybe our websites will be more famous an more widely known. our products will be greatly enriched. the merchants who sell good through our website will be honest and trustworthy. our information bank will include every small bit of news.

39、 6.3. review of competition review of competition includes defining the main competitor, assessing their market share and their product quality, pricing, marketing and promotional strategies. yaohan(八佰伴 ), taobao , baidu post bar, and some professional website,are all our competitor. what we will do

40、 is to combine their business models together ,an create a new model that belongs to us. in terms to the merchants we can contact we are much inferior than yaohan. when comparing with taobao we are not so famous, but we are configure-to-order. 6.4. customers/users college students, especially those

41、in senior classes and those who love playing games so much that they are unwilling to spend time going to the canteen are our customers. college students who loves books but may not be rich enough to buy new books. girl who want to follow but can just buy discount clothes. merchants, especially thos

42、e who specialized in selling goods to student, or a big supermarket xxxxx more schools all the colleges in chengdu 11 6.5. medium-term projections widening our marketing channels, doing our business in sichuan university , uestc, swufe, swjtu, cunu etc. we can contact more merchants in chengdu , the

43、 merchant can come from different walks of life. in this way we can make a better profit. we can sell more goods, that is really in need of by the students., covering almost every corner of life. try to make our brand more famous. 6.6. review of market potential it is no doubt that the market is qui

44、te large, you know in chengdu , therere almost 1,000,000 college students on average a year,30 percent will buy goods through the internet, and we estimate preliminary that 20% may land on our website, among those 60% may try to buy something. so now we can know that about 120,000 students ,may be o

45、ur potential customers. its quite a large number. 7. marketing strategies, sales plans & projections 7.1. key marketing strategies. the first purpose of marketing is to create customers, to obtain and maintain customer. so our key marketing strategy is innovation strategy, innovation is the soul

46、 of the era of knowledge economy. era of knowledge economy for business innovation provides an excellent external environment. we need to have a conception innovation, organization innovation, technological innovation, product innovation and market innovation ,in this fierce market only through inno

47、vation can we survive. the second is talent strategy. innovation is the soul and core of knowledge-based economy. but the innovation of high-quality personnel to be innovative. the competition mainly depends on talents, so we put talent as our strategy. the third is image strategy, advertising is a

48、brand image long-term investment. 12 the fourth is cultural strategies. 7.2. marketing/sales plans & resources 1-2 years: we bring our web site being basically in place, that is, we should put it forward, but it may not be so famous . we just want to be campus based service website. for one thin

49、g were lack of money ,for another ,were not technological mature. 2-5 years, in this period we may broaden our website to more colleges, but we will need much more money . and negotiating with the merchant will be a tough task. management will also be difficult. 5-8 years, our website will be a webs

50、ite than is famous all over the colleges. 8 years, we had not planned yet , but one thing is certain :we will move slowly to the whole of the country. 7.3. marketing/sales expense projections 1 2 3 4 5 6 head count - marketing staff 2 3 4 5 5 6 head count - sales staff 2 2 2 3 3 4 head count - total

51、 marketing & sales 4 5 6 8 8 10 average payroll cost/person ($000) 2500 2800 3000 3200 3100 3200 total payroll cost ($000) 10000 14000 18000 25600 24800 32000 travel & subsistence expenses ($000) 2000 3000 4000 6000 5500 5000 marketing/sales expenses - xx ($000) 15000 16000 16500 17000 15000

52、 18000 total payroll & expenses ($000) 27000 33000 38500 48600 45300 55000 table1 marketing/sales expense projections 13 7.4. sales forecasts chart3 sales forecasts7.5. market share projections chart4 market share projections 7.6. worst case scenario our website is a thorough failure, we gained

53、nothing but experience, technology, customer relations. however failure is the mother of success ,with so many experience gained, we can start 14 a new journey more quickly. 8. technology and r&d 8.1. overview of technology website technology& art to make the website more attractive, unforge

54、ttable and creative. the six softwares ,frontpage express ， fireworks ， photoshop ，firewirks ,flash ，dreamweaver ,are used to do the web programming and web site building. we are planning to invite a student whose major is electronics science and technology to join us. 8.2. r&d plans the so call

55、ed r&d plans for us is to offer more items that can satisfy more of the students needs. for example, we are planning to invite some excellent students to give lectures on the internet exchanging his ideas and thoughts. 8.3. r&d resources human resources ,money, softwares, books, etc. 8.4. r&

56、amp;d expense projections 2010 2011 2012 2013 2014 project a 10000 11000 11500 12000 12900 project b 8400 8900 8000 9000 9200 project c 5000 6000 6500 4900 5500 total 23400 25900 26000 25900 27600 table 2 r&d expense projections 9. operational plans 9.1. locations & facilities when we are st

57、udying in xxxxx we will just put the office in my dormitory. after that we 15 will rent a house near our school the house should be 70-90 in square, with an easy access to internet. our facilities includes computers, a photocopier, a printer, a fax machine, a telephone, some desks, some articles tha

58、t are for daily use. 9.2. operating methods/procedures 1. all the shareholders compose our consititution. 2. all the shareholders vote on the constitution of our company. the constitution will lead us in a general way. 3. collect our website to the internet. 4. every takes his job. 5. daily operatio

59、n and maintenance. 9.3. capital expenditure projections items cost computer 16000 tax machine 2000 photocopier 3000 printer 5000 telephone 200 desk 1000 daily use 2000 electricity 200 tdsl 60 ads 1000 total 30460 9.4. operating cost projections 9.4.1. purchases & materials items cost computer 16

60、000 tax machine 2000 photocopier 3000 printer 5000 16 telephone 200 desk 1000 daily use 2000 electricity 200 tdsl 60 ads 1000 total 30460 9.4.2. direct labor 9.4.3. other direct/variable costs 9.4.4. total & unit costs 10. management & administration 10.1. management structure chart 5 management structure 10.2. key management profiles manager: according to the annual work plan, make the next phase of work plans, arrangements, in