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1、20XX年航空公司货运保障部门半年工作总结 航空货运公司2011年终总结(英文版)as2011drawstoaclose,ahandfulofaircargoleadershavetakenthetimetoreflectonatumultuousyear.fromsupplychainsravagedbythejapanesetsunamitoeconomicinstabilitypermeatingtheu.s.andtheeurozone,theairfreightindustryhastakennumeroushitsthroughout2011.butcanthelessonsgle

2、anedfromthesedifficulttimesbeusedtoavoidsimilarfatesinthefuture。 inthefinalinstallmentofthethree-partseries(viewpartsoneandtwohere),hongkongaircargoterminalsltd.managingdirectormarkwhiteheadandemiratesairlinesdivisionalseniorvicepresident,cargo,rammenendiscussthepastyearandtheirprojectionsfor2012. w

3、hatwasthemostsignificantstorylineof2011。 markwhitehead:amidthejapanesetsunamianditscommercialaftershocks,thenewzealandearthquake,squabbleswiththe transportationsecurityadministrationoverdeadlinestomeettheirheightenedsecurityrequirementsandtheongoingsagaofsurcharges,thedominantstorylineforusin2011was

4、fallingtonnagesonmajorroutesparticularlythoseoutofhongkong. butwearenotconvincedthatthisswathofnegativecoverageisreallyjustifiedwefeeltherehavebeentoomanycomparisonsto2010,leadingtotheimpressionthat2011hasturnedouttobemuchworsethanitshould.inhactlsowncase,wecouldfallfartherandyetstillbeatourprevious

5、peakof2007,whichwouldbenosmall achievement. 2010wasapost-recessionbouncefueledbyglobalrestocking,soitwasalwaysgoingtobehardtobeat.butmanyintheaircargo industrythought2010wasasignofevenbetterthingstocomeandbudgetedforincrementalgrowthin2011.theynowhaveamajorproblem. rammenen:themarketslowdownis,obvio

6、usly,thetopicthathasdominatedtheindustry.butwhatismostremarkableabout2011isthenumberanddiversityoffactorsthatcontributedtotheslowdown.naturaldisasters,suchasthetsunamiinjapanandthethaifloods,weremajoreventsthatnotonlyimpactedexportsandimportsinthosecountriesdirectly,d

7、uctionlinesinfactorieswerehaltedduetothesuddenshortageofvitalcomponents. economicinstabilityhasalsobeenasignificantissue,withthevariouscrisesacrosseuropeandthepoliticalizationofthedeficitceilingintheu.s.allrockingconsumerconfidence.wealsocantforgetthe sustainedhighcostoffuel,whichisanongoingchalleng

8、efortheaircargoindustry.ontheplusside,itwasgoodtoseetheboeing747-8fenterservice,whilethearabspringheraldsanewbeginningformanybusinessesintheregionandwillstimulateinternationaltrade. whatlessonshaveyoulearnedin2011thatwillhelpyouhaveasuccessful2012。 menen:youcannevertrustforecasts.oldrulesdontapply,a

9、ndthenewruleshaventbeenwritten.theindustryisbecomingless predictableeveryyear,withmoreandmorechallengesarising.ofcourse,thepriceofoilisalwayssomethingwehavetocontendwith,but,worryingly,naturaldisastersseemtobehappeningatamorefrequentrate,whileincreasinglymorenationaleconomiesare struggling.wearecont

10、inuallylearning,andeverychallengehelpsusbecomebetterpreparedtomanagewhatevernewchallenges2012brings. whitehead:asarelativenewcomertothisindustry(ibecamehactlsmanagingdirectorinseptember2010),butalong-termobserverofotherswhileworkingataseniorlevel,ihavequicklylearnedhowsensitiveaircargoistothehealtho

11、ftheglobaleconomyandhowreactiveitistoconsumerdemand. aircargoisabusinessthatcanboominresponsetothereleaseofasingle,newpieceofconsumertechnology(i.e,theiphone4,thelatest playstationorthekindle)orcrashbecausefearsofdefaultsinonesmalleconomyhavethreatenedtoupsetthecurrencyof16others.inowrealizethatthem

12、ajorstrengthofaircargoitsabilitytorespondtosuddenchangesinconsumerdemandisalsoitsmajorweakness.imdevelopingtheviewthatanypredictioninaircargoispointlessifitsbasedonlyonarecentorshort-livedtrend(liketheonedisplayedin2010),ratherthantheextrapolationofalong-termpicturethathasbeenprovenrightbyhistory.yo

13、ucouldsaythatthisrisksmissingthenextmajoropportunity,butidontthinkso.itavoidstheequallyseriousriskofassuminglotsofadditionaloverheadthatcouldquicklybecomeamillstoneifpredictionsfallshort.historyusuallyrepeatsitself,andlong-termtrendsofthepast,whichincorporatepastpeaksandtroughs,areamuchbetterbasisforpredictingfuturetrends.thataloneisnotenough,however.thetrickissurelyalsotofactorinadditionalgrowthfromrealprospectsofbusinessgainsthatarewithinyourinfluenceandcon

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