地产活动“浪漫七夕节”

1、“真爱永恒 浪漫七夕”主题活动 伯爵源筑8月10日活动 Noble Mansion Activity on 10th. August 目 录catalog8. 人员安排 staff arrangement9. 礼品建议 gift advice10. 活动销售政策 sales policy11. 活动宣传 publicity12. 活动费用预算 budget13. 活动考核 appraisal活动目的 purpose活动概况 activity briefing活动亮点 shinning point活动内容 activity content活动区域图 activity area活动流程 proce

2、dures物料展示 materials exhibition1. 提升项目品质感； Increase our reputation，show the projects high quality to target customers.2. 开发潜在目标消费人群；find our potential target customers .3. 达成销售目标； achieve sales target.活动目的 PurposePurpose活动主题：“真爱永恒 浪漫七夕”主题活动theme:活动时间： 8月10日 10:0015:00Time: 10:00-15:00, 10th. August 活

3、动地点： 伯爵源筑营销中心 Location: Noble Mansion sales center 邀约人群： 新老业主、意向客户、资源客户和看房登记客户 Invitation: Old and new clients,Potential customers, Intentional clients, registered visitors. （encourage staffs relatives and friends）活动概况Activity briefing活动亮点Activitys shinning point1. 现场鉴赏德国品质建材，品质园区，让客户全面了解我们的建筑品质；See

4、 German quality materials and residential area, let clients know our construction quality;2. 现场品鉴地道德国美食美酒；Taste traditional German food and wine;3. 现场感受浪漫七夕节；品鉴德国建筑 See German Quality Buildings活动亮点 shinning points：1. 现场品鉴楼盘地段等基本信息；Acquire basic information of buildings and the location on the scene;

5、2. 现场品鉴德国品质建材，品质园区；See German quality materials and residential area;3. 现场品鉴样板间入户大堂，交房标准；See the mock up rooms lobby and houses delivery standard;4. 让客户全面了解我们的建筑品质；Let clients know our construction quality;品鉴德国美食美酒German food & wine 活动亮点：shinning point1. 现场品鉴德国美食&红酒 ；Taste German food and wi

6、ne.2. 让客户全面了解德国风情 ；Give overall knowledge of Germany lifestyle to clients.现场玩乐互动DIY游戏Play interactive DIY games at the scene活动亮点：shinning point1. 手工巧克力现场DIY制作；2. 浪漫芬香玫瑰花到店送；活动内容Activity content今宵七夕夜，遥望银河情，今年的七夕节在我们伯爵源筑项目为大家精心准备了象征爱情的巧克力环节，并且活动当天到店情侣还可以领取到美丽芳香的玫瑰花客户在玩乐与品鉴的同时，还可以品尝到正宗的德国美食美酒，成交客户更能领取到

7、图赫红酒作为成交礼品。通过一系列的七夕活动，体现出我们伯爵源筑项目的品质感，提升企业品牌的认知度，树立良好的企业形象，同时活跃的气氛，配合有力的促销活动，激发受众人群消费欲望，提高项目销售额。活动区域分配图Activity areaFountainPoolProject OverviewRed WineBuffetWater barDiscussion areaDiscussion areaAudio-visual roomReception areaReception areaRose DistrictChocolate DIY活动区域人员分配图Staff location in activ

8、ity area 礼礼仪仪HostessesDIY工作人工作人员员DIY Staff 一、 10.00 AM 来宾签到 10:00 AM clients sign in 置业顾问接待来宾，登记客户资料。（天气情况允许，签到台将在售楼中心门前） property consultants receive clients and register their information. (if the weather is good, put the sign in table outside the sales center)活动流程Event procedures 二、 置业顾问介绍项目(ALL

9、TIME) Sales consultants introduce the project1. 项目及品牌介绍Introduce the project and brand2. 沙盘讲解Sand table introduction3. 建材介绍Construction materials introduction4. 活动介绍及销售政策公布Event and sales strategy introduction 活动流程Event procedures活动流程Event procedures三、 10:00AM15:00PM 巧克力DIY互动环节 10:00am-15:00pm 伯爵源筑项

10、目为大家精心准备了象征爱情的巧克力环节，把那份浓浓的爱意溶入其中，想那一定很美味吧！活动流程Event procedures四、 10:00AM15:00PM 浓情玫瑰到店送 10:00am-15:00pm在世界范围内，玫瑰是用来表达爱情的通用语言，今年的七夕节我们伯爵源筑也将为您送去一份美丽的祝福。六、11.30-15:00 自助餐开始 11:30-15:00 buffet品鉴德国美食美酒，展现德国文化Taste German food and wine, present the German culture活动流程Event procedures现场布置 Site Decoration1.

11、室外布置：拱门及飘球；Outdoor layout: arch and floating ball；2.室内布置：冷餐区布置、室内楼梯软装饰；Interior decoration: buffet area layout, indoor stairs decoration；活动流程及人员安排Activity process and personnel arrangement 礼品建议Advice of gifts (Stock gifts & Tucher Wine) 图赫红酒作为成交礼品Tucher & Smith wine as gifts to Sold clients活

12、动当天销售政策 Sales Strategy during the activity1.活动期间推出15套特价房源；Special discount for 15 apartments during the event；2.活动期间推出老带新活动，老客户每带一组新客户成交可议奖励给老客户1年 物业费，以此类推；Reward one years property fee to old customers every time they introduce new clients，3.执行董事长签字价格策略；The price strategy shall be signed by the Executive Chairman ；售楼处前期活动宣传建议 Suggested Publicity Strategy in the early stage1.活动前期以展架/易拉宝形式，在售楼处释放8月1日8月3日的活动信息；Release information of activity on 2nd. 4th. August in ex