工商管理专业英语

1、工商管理专业英语重点一名词解释：1.whatisamanager?答：Amanagerisapersonwhoplans,organizes,directs,andhuman ,material,financial,and information resources in pursuit of the organizationcontrols s goals.theallocationof2.What is the difference between middle managers and first-line managers?答：The heavier emphasis onmanagi

2、ng group performance and allocating resources represent the most important differences between first-line ang middle managers.3.How can you characterize top-managers work?答： Top managers spend most of their day(over 75 percent) planning and leading.pressures and demands on topmanagers can be intense

3、.4.What is the one of natural outcomes of outsourcing?答： Modular corporations come into being.二选词填空1.Adrian was in charge of the allocationof available funds.2.Our firm is oriented towards the export side of the business.3.The on-timedelivery of goods is required in the contract.4.The graphic displa

4、ys will be heloful to illustrate the increase of the output.5.Companies cannot survive fierce competition withoutinnovative personnels.6.Keeping the accounts is part and parcel of my job.7.The CEO and other high-level executives are often referred to as top management.8.The tasks that managersdo inc

5、ludeplanning,organizing,leading,andcontrollingthe work of anorganization.Functionalmanagerssupervise employees having expertise in one area,such asaccounting,human9resources,sales,finance,marketing,or production.10.general managers are responsiblefor the operations of a more complex unit,suchas a co

6、mpany or adivision.11.He carried out a number offrauds on trusting people who lent him money.12.He would not havesucceeded in such a risky business if he had not been such a clever entrepreneur .13.They could not tell the commcnding officer from hissubordinates.14.The two old rivals vie for the fris

7、t place .15.Some people cannot be trusted to work wihoutsupervision .16.Half of the medical supplies have already been allocatedto the victims of the earthquake.17.Can you differentiatethis kind of rose from the others?18.The factory has laid offworkers because of the drop in sales.19.They were blam

8、e for their failure tohold downexpenditure.20.The company has slashed the costs of the project in order to seize the last chance to survive.21.The company is trying to diversifyits range of products so that they can get more market shares.22.Mr. Black realized thathis company was in dire straits and

9、 it went beyond him to deal with the wholesituation.23.Tom, my next door neighbor, is exempt form military service because of his poor health.24.With the economic environment improved , his companys sale in that area is getting less susceptible to thecrisis.25.Mr.White declared that he was notliable

10、 for his partner s debts.make do精选文库26.The employees sued their manager for breach of contract.27.If we cannot keep on holding theedge in the services, we ll lose our share in market.28.Nowadays, the manufacturing industry cannotwithout services.29.To merge or not to merge that sthe question. The bo

11、ard of the company has deferred the decision to do it.30.A country sinfrastructure services must develop with its economic growth because no advanced society can be without these services.31.三翻译英译汉：1.Sometimes, though, a first-line manager is a recent college graduate who is responsible for the work

12、 of both hourly employees and professionals. Such a first-line manager is likely to have little hands-on experience. Lack of experience isnta problem if the new manager is willing to learn and has the competence to communicate with diverse types of people , to coach and counsel subordinates, and to

13、provide constructive constructive feedback.答; 然而有时一个第一线经理是新来的大学毕业生，负责管理计时雇员和专业人员的工作。这样的第一线经理可能很少有亲身的经验。缺少经验不一定是麻烦，但这要求新经理乐于学习，并且有能力和不同类型的人打交道，培训和指导下属，并提供建设性的反馈。2.managers and acquisitions 兼并与收购 3.corporate restructuring 公司重组 4.downsizing 缩编 5.outsourcing decision 外包决策 6.modular corporation 组件公司 7.un

14、it cost of production 单位生产成本 8.strategic alliance战略联盟 9.overhead 管理费用petitive advantage 竞争优势work form of organization网络型组织（结构）汉译英1.社团community2. 首席执行官chiefexecutiveofficer3. 常务董事managingdirector4. 流行价格prevailing price5.监督员 supervisor6. 市场份额 marketshare7.计算机程序员computer programmer8. 管理能力 managerialcom

15、petency9.保险业务员insuranceagent10. 资源配置 allocationofresources11.新闻广播员newscaster12.任务小组 taskforce13.销售合作人salesassociate14.收入，税收 revenue15.管理，管理人员 management16. 工作框架work setting17. 电话营销中心telemarketing center18. 顾客投诉customer complaint19. 业绩评 价标准 evaluation criteria for performance20. 具体运 作计划 specific oper

16、ational plans21.分派权力与责任 delegate authority and responsibility22. 协调进度与资源 coordinate schedules and resources23.商务合作人 business associate24.财务崩溃 financial debacle25. 刺激业务增长spur the growth of the business26. 监督现场工作 supervise on-site work27. 生物芯片混合了计算机技术和生物科学，是通过新网络企业创造的最令人兴奋的产品中的一种。利用计算机能力的优越来处理大量的信息，生物

17、芯片被开发用来扫描人的基因构成和分析与各种基因转换疾病相关的风险。Biochips,which blend company technology withbiological science, are among the most exciting products beingcreated through new network organizations. Taking advantage of a computer sability to process massiveamounts of information, biochips are beingdeveloped to scan

18、people sgenetic makeups and analyze risksassociated with various genetically transmitted diseases.28. 世界经济a global economy29. 经济模式theeconomicmodel30. 工业化经济an industrializedeconomy31.自给自足 self-sufficient32. 银行业 a banking industry33. 提高生活质量enhance the quality oflife34. 经济活动的核心the hub/heart of economic

19、 activity35. 商务服务业business services36.销售服务业trade services37.基础实施服务业 infrastructure services38.社会服务业 social/personal services39.公共管理服务业 public services 40. 电子零售业 electronic retailing41. 商店结账终端 point-of-sale terminal42 。公司总部 corporate headquarters43. 财务收益、盈利 financial rewards44.多种形式服务 an assortment of

20、 services45.分 销 、 销售 渠 道 distribution channel46. 建 筑承 包 商 building contractors47. 运 输成 本 transportation costs48. 非商店零售 non-store retail sales49.商品直销 the direct sales of the merchandise50.-2精选文库纵向整合 vertical integration51. 目标销售 catalog sales52.年销售额 annual sales 53.零售贸易 retail trades54.（备有）现货products

21、available55. Consumers are more and more knowledgeabledemanding better value and service.(消费者越来越会买东西 )56.Retailing is becoming a high-tech business. (正在变成一种高科技企业)57.Computer programs analyze the data andthenautomaticallytransmit ordersto theretailers .(分析数据并自动把定货指令传给零售商)58.Retail managers must make

22、complex decisions in selectingtargetmarkets,locatingstores,determining what merchandise and service to offer .(选择目标市场，确定店址，决定提供何种商品和服务 )59.Dell computer views direct-mail retailing skills as the key to its success .(把直接邮购零售技术视为其成功的关键 )四、判断正误1、A manager is a person who plans,organizes,directs,and con

23、trols the allocation of human ,material,financial,andinformation resources in pursuit of the manager s individual goals.(F)2.While achieving the organizational goals, managers must perform moretasks by themselves.(F)3.Effectivemanagers must payattentionto whatgoesonbothinside andoutside theirorganiz

24、ations.(T)4.The job of managers is to help the organizations achieve specific goals, but usually they donot create any goals.(F)5.In a small orgain ,nization,there is usually only one level of management. As an organizationgrows, more levels of management are needed.(T)6.Middlemanagers receive broad

25、,generalstrategiesand policiesfromtop managers and translatethem into specific goals and plans for first-line managers to implement.(T)7.Top managers are responsible for directing and cooedinating the activities of first-line managers and middle managers.(F)8.Middle managers spend more time on plann

26、ing and organizing than first-line managers.(F)9， A wholesaler is the final business in a distribution channel that links manufactureers with consumers.(F)10.Breaking bulk is to keep inventory so that products will be available when consumers want them.(F) 11,Vertical integration means that a firm p

27、reforms only one level of activity but organizing the other firms in the disyribution channel.(F)12.Retailing is one of the nation s largest induetries in terms of employment.(T)13.relationship-oriented leaders are more effective when the situation is highly unfavourable.(F)14.the set of formal task

28、s and formal reporting relationship provides a framework for horizon control of the organization .(F)15.unity of command means that each employee is held accountable to not only one supervisor.(F)16.staff authority means that people in management positions have formal authority to direct and control

29、 immediate subordinates.(F)17.decentralization means that decision authority it located near the top of the organization.(F)第六章选词1. As top manager of the company, if you do not assign line-managersresponsibility to the plan, you will reach no goal.-3精选文库2.The inspector was interested in ereything pe

30、rtaining to quality appraisal.3.One of the most important points to make achievements in business is to energize front-line workers.目标管理 management by objectives 一次性计划 a single-use plan常备计划 a standing plan 应变计划 acontingency plan企业目标corporate goals 计划 时间范围planningtime horizon 业绩评估 系统performance appra

31、isal system应急预算 emergency budget 灵活性与适应性flexibility and adaptability安全认定系统system of safety recognition基层部门监督者line supervisor表彰信 a letter of commendation英译development an action 制定行动计划develop safety training session开安全生产培训课 / 办····班 develop aline of thought 展开思路 develop front-line

32、employees培养一线工人develop an interest inmanagement 对管理产生 develop the national economy发展国民经济develop the company s business 扩展公司业务 developones idea（详细）阐述观点develop a new device 研制一个新装置develop the region in the west China 开发建设中国西部地区第七章填词The subordinates refused to comply with the manager s demand because i

33、ts not at all practical 。A good manager is person who can harness individual talents to a common end 。No one can make the business go smooth only by issuing orders。An unbroken line of authority that links all individuals in the organization and specifies who reports to whom isnamed as chain of comma

34、nd 。Delegation is the process managers use to transfer authority and responsibility to positions belowthem in thehierarchy。Tall structure is a kind of management structer characterized by an overall narrow span of management and a relatively large number of hierarchical levels 。Flat structer is a ma

35、nagement structure characteriged by an overall broad span of control and relatively sewhierarchical levels。Formalization is the written documentation used to direct and control employees。英译汉Deploy resources 有效的使用资源hierarchical levels 层级span of managerscontrol 经理的管理职权范围effective coordination有效的协调vert

36、ical controlof the organization 组织机构的纵向管理an automobileassembly line 汽车组装 (流水 )线 chain of command 指令链 delegate authority 分权 meet customers needs 满足消费者的需求 line department 业务部门 staff department 职能部门 issue orders 发布命令第八章填词Subordinates should have some say in the management of the business 。The employees

37、 in Jacks company have regular access to the boss to air their opinions 。 Participator y democracy is something that subordinates enjoy in management decision-making 。英译汉Position power 职位权利legitimate power法理权利reward power奖赏权利 coercive power 惩罚权利personal power 个性化权利expert power 专业技能权利referent power禀性

38、相关权利 charismatic leadership个人 魅力 型 领导 autocratic leader 独 断 / 专 断型 领导 democraticleader 民 主 型领 导 authoritarianmanagement 极权型管理centralizeauthority集权第十四章汉译英1 市场营销组合 marketingmix 市场细分研究segmentation research 市场导向 marketing orientation 目标-4精选文库市场 target marketing 描述功能 descriptive function 诊断功能 diagnostic

39、function 预测功能 predictive function 生产导向活动 production-oriented exercises 前控管理 proactive management 后控管理 reactivemanagement 市场信息反馈过程marketing intelligence feedback process市场营销系统marketing system1.If they want their business to run well , managers should develop a long-run marketing strategy 。 （制定长期市场营销策

40、略）2. Some organization havent conducted much marketing research ，which causes them lose the market share 。（失去市场份额）3. Heavy coupon users are most likely to redeem the coupons .（用赠券兑换产品）4.The companies who increase their market share are those who are reallyunderstand and meet consumers need.(了解并满足消费者

41、需求)5. It makes much difference for a firm to improve the bottom line. (改善盈利状况 )填词1. three years ago ，the board of directors made that decision to computerize the whole company including all the branches。 And now this is paying dividend2. the marketing research enables the firm to make their promotio

42、n more efficient and their consumers more acquainted with the brands ，retail outlets , etc.3. As CEO, Mr. Smith always ignores the side issues and addresses himself to the main problems in management 。4. Mr. Carter always takes a pragmatic approach to problems . That s the very reason why he was appointed tothe post of sales director.判断1. Market research is the primary tool for exploring new opportunities in the marketplace.(T)2. To describe the historic ales trend and consum