U5ProductpresentationPPT课件

1、Learning Objectives 1. To understand the content and structure of Reading 12. To learn some practical presentation expressions3. To identify the framework of a product presentation4. To give a brief product presentation 第1页/共30页1234Revision5Lead-inReadingFollow-up ActivitySummary&Homework第2页/共30

2、页Part 1: Revision Business Travel第3页/共30页The Purposes of Leisure TravelNational Daya sea of people第4页/共30页The Purposes of Business Travelaccording to the initials1.m_ a_2.n_3. m_ r_ & i_5.c_ 7. t_& e_4.p_ l_6.l_ c_To engage in .1.marketing activities2.negotiation3. market research & inve

3、duct launch5.conference6.large-scale celebrations 7. trade fair & exhibition第5页/共30页Trade fair & ExhibitionProduct launchProductPresentation第6页/共30页ProductPresentationPart 2: Lead-in第7页/共30页Lead-in: Object DescriptionWork in groups: Choose one object at hand or from the followi

4、ng pictures.Discuss the features of YOUR ITEM with your group members and then describe/introduce it in front of the whole class. 第8页/共30页PriceAppearance (size/color/shape/material)Features/FunctionsQualityPerformanceWarrantyCraftmanship.Hints第9页/共30页Part 3: ReadingProductPresentationBefore reading

5、the text, think about the following question:第10页/共30页1. Glance over the words&phrases on P52 1.appropriate /prprit/ adj. 合适的；恰当的 2. articulate /:tkjulet/ verb. 明确表达，清楚说明 3. buy into 澳大利亚英语卷入，参与；相信 4. credibility /kredblti/ noun 可信性；可靠性 5. crisp /krsp/ adj. 清晰分明的；简短干脆的 6. drive sth. home to sb.

6、使某人充分理解 7. drown out 淹没，压过 8. hook /hk/ verb 钩住；引上钩 9. initial /nl/ adj. 最初的，开始的 10. interface /ntfes/ verb 相互作用（或影响）；交流 11. in the best light 以最好的一面 12. modify /mdfa/verb 调整，稍做修改 13. orientation /rinten/ noun 方向；目标 14. position /pzn/ noun 位置，地方；恰当位置，正确位置 15. precise /prsas/ adj. 准确的，确切的，精确的 16. pre

7、conceived notions 事先看法，先入的观念 17. product presentation 产品介绍 18. project /prdekt/ verb 设计，计划；投掷，抛射，发送 19. prospective /prspektv/ adj. 有望的，可能的，预期的，潜在的；即将发生的 20. reiterate /ritret/ verb 反复地说，重申第11页/共30页2. Skimming (within1) Now skim Reading 1. Read the title, the headings, the special prints and the fir

8、st sentences of each paragraph. Dont read for details. After skimming, try to find out the writing style and main structure of the text. 第12页/共30页Text structure1234Overview of the presentationPoints to considerOutline of the Product PresentationWhen you are the presenter1.Objective/call to action 2.

9、 Target audience 3. Orientation 4. Target presenter1.Introduction 2. Agenda 3. Company Information4. Positioning 5. Product description 6. Clear articulated7. Examples/success 8. Closing argument Four tips you should follow1,2,3,4.Writing Style第13页/共30页Task 3 Now read Reading 1 again. This time read

10、 it more carefully. Try to pay more attention to the details of the text. While reading, make sure your eyes will take in a group of words at a glance rather than one word at a time. When you have finished the second reading, do exercise of Task1 on P53. You may look back at the text if you want to.

11、 l要求：再仔细阅读Reading 1Reading 1，这次重点放在文章的细节上面。然后完成Task 1.Task 1.lTipTip：阅读的时候注意要一个意群一个意群的读，不要一个单词一个单词的读。3. Careful reading (within10)第14页/共30页Task 1: Choose the best answer to the question from A, B, C and D. (On P53-54)1). Product presentations are not _ A. a key link of selling your product to people

12、 inside and outside of your company. B. an important part of persuading your potential customers to buy into your product. C. a key factor of drawing to a close of the whole process of business negotiation. D. the critical first impression to give introduction to both your company and your product.第

13、15页/共30页2). The writer highlights some points to consider before starting building the presentation, among which the orientation mainly concerns _ A. your sales peoples enthusiasm of selling your product. B. your audiences view and interests on your product. C. your audiences needs and pain. D. your

14、 managements additional funding.3). While you are creating the product presentation, by which way can you help your company to establish the credibility? _ A. giving the audience a chart with the product components B. showing an agenda to tell your audience what you will cover in your presentation C

15、. walking through the features and benefits to the targaudience D. presenting concise information on your companys awards and major milestones第16页/共30页4). Why can positioning be used as “an attention getter”? _ A. Because it could be done on the basis of the audiences problem and the problem that yo

16、u are solving with your product. B. Because it can let your audience know how your product is unique and why they should listen to the rest of your presentation. C. Because this positioning part of your presentation is very crisp and to the point. D. Because it could be presented in terms of your au

17、dience and their pain.第17页/共30页Task 2: Text AnalysisHow to Create a Product Presentation1 Overviewverview of the PresentationProduct presentations are an important part of selling your product to prospective customers. In many cases, this will be the customers first introduction to your company and

18、potentially your product. First impressions are critical. There are also times when it is important to sell your product to the people inside your company as well as investors. Proper preparation is vital to presenting your product in the best light possible.2 2 Points to Consider Before you even st

19、art building your presentation, be sure you know the following information: Objective/call to action - At the end of your product presentation you want something to happen, either you want a customer to move forward to evaluate your product, your management to buy into what you are doing with the pr

20、oduct, your sales people eager to sell your product, or an investor or your management to provide additional funding of your product. Target audience - Who are you giving the presentation to? (Prospective customers, investors, management) What is their industry like right now? What are their needs a

21、nd immediate concerns? What are their individual goals? Where is their pain? Orientation - How much does your audience know of your product and other similar products? What is special about the way this audience looks at your product? Do they have any preconceived notions? Are they looking at compet

22、itors? If so, which ones? What are their special interests? Target presenter - Who will be giving the presentation(you, sales person, company executive)?Once you have your basic product presentation, it can be modified for other presenters and other audiences, but it is important to have a target au

23、dience and a target objective when building the initial presentation. How to prepare it? More points need considered?第18页/共30页 The object of product presentation is to transmit information and opinions and promote product to prospective customers in your own words within a limited time. A product pr

24、esentation is a form of communication with audiences. 第19页/共30页Look at the useful expressions of a product presentation and discuss with your partners to work out the typical structure for prestentaion according to the text and your experience. Product Presentation Structuree.g. 1. Introduction or O

25、pening4. Post-reading第20页/共30页IntroductionOutlineGreetingSelf-introductionStatement of objectivesFirst, Ill give you some basic information/factsSecond/secondly/then, Ill talk about Next/after that, Ill talk aboutLast of all/finally, Ill mention/want to look atIll be glad to answer any question at t

26、he end of my talk. Id like to talk about We are here to The purpose of this presentation is to , thank you for coming to my presentation. , welcome to. , Its my great honour to address such a distinguished audience.The Framework and Useful Expressions for A Product Presentation Im .第21页/共30页OutlineB

27、odySummaryConclusionQ&A SessionPart 1 lets start withPart 2 That brings us toPart 3 Lets move on/turn to To sum up/To summarize/To conclude/In conclusion, Thank you (for your time/your listening/your patience)!Are there any questions ?If you have any questions, please dont hesitate to ask me.Introduction Heres some basic information. Let me add a few figures. Lets have a look at some statistics.adding new information The Framework and Useful Expressions for A Product Presentation第22页/共30页Par