双语对照-创意101：实现你的想法

1、双语对照 - 创意 101：实现你的想法“ 创意跟效率的关系其实要大于它跟天赋的关 系，这是个事实。进的死胡同够多以后，才能找到一些可行 的路。这其实是个数字游戏。 ” 罗伯特 · 苏 顿（Robert Sutton, Google及 Wiki搜索结果为哈佛大学理工 学院管理科学教授）Do you ever wonder what makes a person creative? Have you ever thought about what it takes to make great ideas a reality?For the

2、 past few years I’ve been fascinated with what makes the most effective companies and people of our day successful.你曾想过是什么东西使得一个人有创意吗？你曾想 过把那些很棒的想法变成现实，要付出多少代价吗？在过去 几年里，我一直研究的问题是，到底是什么使得现今最有效 率的公司和个人获得成功。I recently finished the terrific book, Making Ideas Happen by Scott Belsky the founder

3、 and CEO of Behance.最近我读完了一本非常棒的书，由 Behance 网站（网 站致力于提供一个国际领先的平台，让创意人士能被广为认 识并得到工作） 创办者兼 CEO ，司各特 · 贝尔斯基（ Scott Belsky )写的让想法实现 (Making Ideas Happen )。 Despite having read nearly 50 personal development books over the past two years, I found Making Ideas Happen (not an affiliate link), to b

4、e refreshing and full of powerful insights. The book especially spoke to the perfectionist side of me, and encouraged me to finally begin a few projects I have been putting off for far too long.虽然在过去的两年时间里，我读了几近 50 本关于个 人发展的书籍，但让想法实现这本书让我耳目一新，里 面还包含了许多有力的观点。书中特别谈到了跟我有关的完 美主义，深深鼓舞了我，让我终于着手开始那些被我晾在一 边

5、许久的项目。The book takes an in depth look at some of the most creative companies around today, including giants like Zappos and Apple, as well the secrets of what makes the team of Behance so successful.这本书深入地观察了当下某些最具创意的公司，包括 像 Zappos (网络搜索结果为经营男女服饰、鞋品等的网站) 和苹果这样的巨头，还道出了 Behance 团队成功的秘诀。The book is spl

6、it into 3 parts which I feel helped effectively communicate the overall message.书分为三部分，而我认为这样的划分，使得信息的传递更加明确有效。Making Ideas = (The idea) + Organization and Execution + Forces of Community + Leadership Capability实现想法 =想法 + 组织力及行动力 +旁人的力量 +领导 力Organization: Without a doubt one of the most common trait

7、s of “creative” individuals, is the relentless desire for organization. Are you organized? Can you keep the bigger picture insight?组织力：毫无疑问，有 “创意” 的人最常 见的特点，就是他们都具有非常强的组织力。你做事是否也 很有条理？你能纵观全局吗？Community: Community also plays a significant role in making ideas r

8、eality. Rarely can great ideas happen without the help of others. Is your community helping or holding you back?身边的人：在实现想法时，你身边的人也扮演着重要 的角色。没有别人从旁相助，多好的想法都不会成真。身边 的人是你的东风还是绊脚石？Leadership: When all is said and done, turing an idea into an actionable goal all comes down to accepting responsibility for

9、 what you create. Can you take the leadership needed to succeed? Can you take responsibility for your successes as well as failures?领导力： 最后，把想法转变为可行的目标可以归结为， 负起创造的责任。你具备了走向成功的领导力吗？无论成败 与否你都能负起责任吗？Take Aways: 一些读书心得：Be Personal: For you and your idea to really get rolling your idea has to be personal

10、. You have to be passionate about seeing it through. If the passion isn’t there, it is very unlikely that your idea will see the light of day. What you’re passionate about won’t always turn out to be a success, but following your interests will surely increase your chan

11、ces of succeeding. Run with an idea that makes you tick, not one that just looks good on paper.个人的想法：想让你的想法一步一步得以实现，这个 想法必须是很个人的。在它从成长到实现过程中，你的热情 必不可少。一旦热情熄灭了，你的想法很可能会胎死腹中。你的热情所在不一定会让你成功，但追随自己的兴趣肯定能增加你成功的几率。如果有个想法真真正正触动了你，跟随 它吧，光写出来好看的想法是没有用的。Break Projects Down: You have a an amazing idea. So what?

12、 The next step is to break your idea down into actionable steps that you can instantly see progress with. The book recommends when writing actions steps to begin with a verb, that way, you are forced to take some sort of action. When you are specific in what needs to be done it makes each step that

13、much easier. Focus on the small steps and it’s only a matter of time before the bigger picture comes into play.项目细分：你有一个棒极了的想法。然后？然后就是 把你的想法分成可行的步骤，让自己每走一步都看得见进 展。书中建议每个步骤都用动词开头，如此一来，感觉就像 是你逼着自己去采取一些行动。当自己清楚要做什么以后， 每个步骤都会变得更加简单。着眼于每一小步，然后完成你 的宏图伟略就指日可待了。Act Without Conviction: The truth is

14、, the longer you wait to move on your idea the less likely it is to see the real world. That isn’t to say you should never plan, but more often than not people tend to over plan and become paralyzed by the fear of failure. Creative individuals don’t run from failure, they make it

15、 their friend.行动吧！ 不要有后顾之忧： 在踏出第一步前等得越久，想法就越不可能成真，这是事实。并不是说不需要计划就开始行动，但人们往往计划过了头，接着就因为害怕失败而裹 足不前了。有创意的人不逃避失败，而是把它当朋友。Share Ideas Liberally: If you think you have a good idea it never hurts to share it. Your chances of success significantly increase when you have a team in place. That isn’t

16、 to say you can’t succeed alone but having people behind your idea will help you stay focused and keep your eye on what really matters: making your idea happen.分享你的想法：如果你认为自己有个好想法，跟别人 分享它吧。如果有整个团队帮助你的话，你成功的几率就大 大上升了。并不是说一个人就不能成功，但有人跟你一起为 这个想法努力的话，会让你更加集中，更加专注于最重要的 事情：实现你的想法。Feedback Is Ess

17、ential: This was a big one for me, as I’m not the best when accepting feedback. Hearing what other people think about your idea can help you if you let it. Don’t let people’s opinions sway your overall goal, but at the same time don’t be naive enough to think

18、feedback is worthless. Take what you need and ignore the rest.反馈是必不可少的：这对我本人来说也是个难题，因 为我不善于听取反馈。如果应用得当，听取别人的会对你有 帮助。不要让他人的观点左右你的最终目标，但同时，也不 要天真地认为反馈是毫无价值的。取你所需，其余的忘掉就 好。You Are Creative人人都有创意I honestly believe that we all have a creative side, it’s simply a matter of cultivating it.老实说，我相信

19、每个人都有创意的一面，问题只在于 我们如何培养创意。How many times have you had an idea you never acted on, only to see weeks later that someone else did? Could that person have been you?有多少次，你有了想法却没有付诸行动，几周后却看 见别人做了？付诸行动的人就不能是你吗？Far too often we focus too much on the idea rather than the execution. Obviously, planning and r

20、esearch does play an important role but you have to take off sometime.我们常常都太专注于那个想法，却不是实现想法的行 动。计划和调查研究是非常重要没有错，但有时你必须行动 起来。When I started my personal blog a few years ago, I had no idea what I was going to write about, but I did know that I wanted to help people live better lives. I started a domai

21、n with literally no idea of what to write , but over time my idea refined itself. I’m glad started blogging because it has been one of the greatest things I have ever done. When you take the leap you’re nearly always rewarded.几年前，当我刚开始写这个博客的时候，我根本不知 道自己要写些什么，但我知道我想要帮助其他人，让他们过 更好的

22、人生。于是我就开设了这个空间，当时对要写些什么 真的没有头绪，但随着时间迁移，那个想法自己走到了我眼 前。我非常高兴自己当时开始写这个博客，因为这是我做过 的最棒的事情之一。迈出第一步以后，几乎总会有收获。 The truth is, we have great ideas come to us everyday, yet without action our idea is quickly smothered. You don’t have to start big, tiny steps are better than no steps at all.事实是，我们每天都

23、会有很棒的想法，但不去行动的 话这些想法很快就都奄奄一息了。没有必要一开始就迈一大 步，循序渐进总比停滞不前要强。Creativity 101 创意 101Once I realized what I wanted to write about on my personal blog, I routinely rejected my ideas because I was afraid it wouldn’t be well received. Even to this day, I sometimes struggle with fear and perfection.

24、But the truth is, it’s far better to get something out than to never “ship” at all.当我知道自己要在个人博客上写些什么以后，我周期 性地拒绝一些自己的想法，因为我害怕读者不接受它们。时 至今日，我有时还是会挣扎在害怕与完美主义之中。但事实 是，随便写些什么总比只想不做要强得多。The more you create the better you become at making your ideas a reality. Execution, not i

25、deas, is what makes you creative.The most successful entrepreneurs aren’t the one’s with the best ideas, but instead, are the one’s who are willing to put in the work.创造得越多，在实现想法上面你就会更驾轻就熟。让 你变得更有创意的，是你的行动力，而不是你的想法。最成 功的企业家都不是那些有着惊人想法的人，相反，他们是愿 意努力的人。I can nearly guarantee that if you’re struggling with your creativity right now, it’s not because you have a lack of ideas, it’s because you&#