制作宣传品培训纲要.doc

1、TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务： Collateral Production 制作宣传品Code 序号： OH-SM-MC-D201Objectives目的： At the end of this session, each trainee will be able to fullyunderstand the procedures of collateral production在此培训结束后，每一个学员都要掌握制作宣传品的程序和要点。Standard 标准： See Attached参见附件Resources培训器材： Whiteboard a

2、nd Mark Pen.白板和马克笔。MethodTraining StepsTime培训方式培训步骤时间Circulate RackBrochure传阅宣传品Group Discussion小组讨论Rack Brochure is a powerful tool for salesperson to sell hotel facility and service. And the collateral production involves concerted effort throughout the Sales & Marketing department and Purchas

3、ing Dept.宣传册是我们的销售人员推销饭店服务设施时强有力的工具。制作宣传品时涉及到整个营业部的参与和采购部的协助。Ask trainee to study brochure and tell what specifications and standards that it indicates?要求学员研究宣传册并说出册子上体现了什么样的具体标准和规格。a. Logo - corporate and property logob. Tagline Home to a Certain World?c. House colord. Tagline Translatione. Font of

4、 logo, tagline and its translation-a. 标识 - 集团和饭店的标识b. 口号 - Who's Taking Care of You?c. 饭店用色标d. 口号的翻译 您的世外之家？e. 标识、口号及翻译的字体The collateral will also carry a code indicating the date of production and MC manager's name.宣传册上还会带有一个代码，表明制作的时间和公关部经理的姓名。Go through procedures 1 - 4.详细讲解程序的第1至 4条。Beca

5、use it involves payment, we need to raise Purchasing request. And if not familiar with supplier qualification, itis recommended that we get Purchasing associate to evaluate.由于制作宣传品与付款有关，我们需要提交采购单。但是如果不熟悉供应商的资信度，可以让采购部员工一同来评估。Go through procedures 5 - 10.详细讲解程序的第5至 10 条。For the sake of easy reference

6、, a code is to be assigned to the collateral, like everybody has his own ID code.为了便于查找，我们要给宣传品分配一个代码，就象每个人都有一个身分证号码一样。a. Month and Year of printb. Collateral Typec. Quantityd. Initial of MarCom Manager's name-a. 印刷的年月b. 宣传品的类型c. 数量d. 公关部经理的姓名缩写5 min5 分钟15 min15 分钟12 min12 分钟15 min15 分钟10 min10 分钟Question:What are the major factors to be considered in collateralproduction?在制作宣传品时要