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1、:l l l l l l l l l l l Gif l l / :Fast Growthn The First & Flagship Productsn Premium Productsn Profit Managementn Professional Marketersn Brand Recognitionn Marketing Clinicn In-store Communication n PR, Quality & SVC Marketingn Mid, Long-term Sales Goaln Strategies by Marketn Fast ExecutionProduct
2、 LeadershipPeople LeadershipMarket Leadership:Service with a Company:262K TFT LCD16M QVGA LCD65K OLED LCD Supports high-resolution color, larger-than-average displays176x220 pixels128x160 pixels320 x240 pixelsMultimedia Expertise : Display Leadership:BloombergSystemVoice mailServiceMobileBusinessPro
3、vides a free business environment where you canget wireless Internet accessEight different languagesThe Bloomberg service to access the worlds financial information 24 hours a dayThe Infomobile Phone system to deliver 100% calls to our customersInfomobile phone system 04 0506 0607 07 () / / , , , :D
4、esign & Display 262K Color TFT (Internal) 65K Color OLED (External) 89x44x24.5mm, 95gMultimedia Megapixel / VGA Camera MPEG4 Recording 2X Digital Zoom MP3, AAC, AAC+ PlayerOthers Bluetooth / USB Digital Power Amp / SyncML TransFlash Memory3G Functionality Video Telephony Video Streaming Video Messag
5、ingProduct Overview:16%14%70%North AmericaEuropeOthersAlthough This broke into the Global Top 3 in 2019, there is still a big gap to be overcome in the North American & European marketsA BIG GAP:01020304050607080901001988201920002019201920192019(Units)Export7.61722294255.786.5 Strong Sales Performan
6、ce : 03 55.7M 04 86.5M (55% )Sustainable Sales Growth:02000040000600008000010000012000014000016000018000020000020002019201920192019 308,465410,615110,669Total : 451595 620 , , , , .:40576360333102023252127TopBrandPCTopBrandPCTopBrandPCTopBrandPC2019201920192019Brand Recognition(%)Top Tier Competitio
7、n Brand RecognitionBig Gap: 2019201920212019FIFAOlympicSouth Africa World CupBeijing OlympicWomens World Cup China World Youth ChampionshipVancouverWinterOlympicU-17 WorldChampionship : / 37%25%59%:3.75 51012.52019201920192019Fast GrowthLLemon, Lemonade, Lemon oilBBanana, Banana cakePPersimmon, Pers
8、immon leaf teaPPapaya, Wonder FruitsWWatermelon, Watermelon juiceMajor TasksGoals for Growth:195197178221211159177208133133100149133108110116:SMSLBSPhotoMailMultimediaStreamingMODVODMultimediaLiveStreamingLive TVVideoTelephonyTxt basedInformationServiceLive BellLive ScreenBasicLBSPolyBellJavaGameAni
9、matedImagePhotoScreensaverHighVolumemultimediaserviceText basedlow volumedata service1G2G2.5G3G/4GMobile Service Evolution: , : . , () .Digital Presentation Frontier, 21 . ., .() , , . () : ! ! ! ! :Now it is time for youto make the best choice: , : : Media & Exposure: , :BloombergSystemVoice mailSe
10、rviceMobileBusinessProvides a free business environment where you canget wireless Internet accessEight different languagesThe Bloomberg service to access the worlds financial information 24 hours a dayThe Infomobile Phone system to deliver 100% calls to our customersInfomobile phone system: :Iconin
11、the age of high income,high expenditure Premium-class ocean leisure districtin harmony with the sea : , : , : . , , :Iconin the age of high income,high expenditure Premium-class ocean leisure districtin harmony with the sea : , :3 : ManagementCulturePeoplePeople / :2. 2. TV , , 锐普锐普PPT论坛论坛chinakui收集
12、收集 - SKT, KTF, LGT 10% - KT, , (, ) : 1. 2. 3. 5 v 5 , 2 ,(04-08) (00-04)(08-12) U.S.AAustraliaJapanEU Meetings of Convention Bodies BenefitGap (Governance) (RIS) 21C T/F (06) (0709) (10) - - - - - , , (Workaholic) 2000 G5, 3 , 21 - 2000 2000, 2000- , ? 21 12345 Manager()Supervisor()QA In/Outbound 5
13、 ( 4 ) In/Outbound 4 ( 2 ) / QA 2 ( 2 ) Staff Synergy FIFA Top Brand , , Global Citizenship, National Patriotism4 4 , , , , , 3GWhenWhatHow2G1GAre we ready for 3G? , , Customer satisfaction , Mobile Any-PlaceAny-TimeAny-NetworkAny-ContentAny-DeviceAny-PlaceAny-TimeAny-NetworkAny-ContentAny-Device IT CRM 7 , , E- , ( ) , (1 2 ) Anytime Anywhere Anycontent On-line Cyber WTO 300 - Evidence basedstudy - CEO 8 4P , 4P +1I HandsetWireless internetGlobaltelecommunication Digital Multimedia Broadcasting navigation systemBest Choice - - - 123 , FunctionalPo
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