SteveJobs完全

1、Steve JobsLeadership AnalysisWang Teng 3339243HFT4295 - Leadership in the Hospitality Industry - Section RXDTUC-FIU Cooperative SchoolAbstractThis essay was written to demonstrate the career history, the leadership qualitiesand the leadership behaviors of Steve Jobs. Through all the research that I

2、haddone, I discovered Steve Jobsleadership traits such as energy, social background,self-confidence and the ability of speech, and thereforeSteve Jobs appears to be a directive leader and a charismatic leader. Also, I appliedhis leadership qualities and behaviors to the hospitality industry.Keywords

3、: Steve Jobs, Apple, leadership, hospitalityTable of ContentIn troduct ion .:.4Lege ndary Career Experie nee .:The Young Steve .51976-1985 .5A Fresh Start . 6-Magic Show Time .6Leadership Traits of Steves Jobs .7.Physical and Backgro und Traits .Pers onal or Ability Traits .Task or Social Traits .Le

4、adership Behaviors of Steve Jobs .:.10Charismatic and Tran sformati onal Leadership Behaviors.10Directive Leadership Behaviors11Steve In Hospitality Busin ess . .11Conclusion .13Referenee .15IntroductionEven through we are living in the 21st centre, and with the powerof the Internet, we are getting

5、so much information everyday that we think nothing willsurprise us, but it is still very hard to believe that a company can ever be so successful. Applebecame the most valuable company in the world in August 11, 2011. (Markoff, 2011) Apple isa legendary company in themusic, the mobile phone and the

6、computer industry, with countless number of fans all overthe world. It created the best music players - iPods, which has a market share of 78% in theAmerican market. (Cook, 2011) It has the No.1 music store in the world with twenty millionsongs waiting to be sold, and it had sold sixteen billion son

7、gs on the internet. (Cook, 2011)Macbook Air along with its operating system - Mac OS Lion, is ranked the best laptop andthe best operating system in the world. (Loftus, 2011) The iPhone 4 is the No.1 product insmart phone market with a customer satisfaction of 96%. (Cook, 2011) Apple is even richert

8、han the American Federal Reserve, with an asset of cash of over seventy billion US dollars.(Yahoo Finance, 2011) Behind all these gorgeous data, is the creator and the soul of Apple,Steve Jobs, a man who changed the world.Steve Jobs is a hot topic, he is one of the most famousentrepreneurs in the wo

9、rld. He was the co-founder and CEO of Apple andPixar, and he was also the largest individual shareholder of Disney. His black shirt and bluejeans became the symbol of silicon valley. The cancer that SteveJobs had was destroying his health and he became thinner everyday, but when we look at hiseyes,

10、we can see a giant inside. Each time Steve Jobs gave a keynote about new products,the world will be shocked. If there is a word todescribe Apple and Steve Jobs, the word must be“magicalWe all love him, however, God loves him more. Steve Jobs left usat October 5, 2011. Among all the comments about hi

11、s death, I like whatObama said most“Steve was among the greatest of American innovators - brave enough tothink differently, bold enough to believe he could change the world, and talented enough todo it.”(2011) Indeed, he not only changed the world, but also he changed me.Next we will take a look at

12、what major events did Steve Jobs wentthrough briefly, and then I will analysis his leadership traits and leadership behaviors as wellas to apply them to hospitality industry.Legendary Career ExperienceThe young SteveSteve Jobs was born at February 24, 1955, San Francisco. (Young& Simon, 2010) Lo

13、ts of Steve Jobspersonalities were developed during his young age, suchas his ability to give wonderful speeches. He always got what he wanted by convening people,for example, he convened his adopted parents to spent their whole life saving to sent him toReed College, where he learnt the knowledge a

14、bout font designing. Later he quitted thecollege and went to India to study buddhism, and this experience changed his way to act andto think forever. His childhood was spent near the silicon valley, and his neighbors wereworking for Hewlett-Packard at that time, and Steve Jobs was influenced a lot b

15、y thesepeople who were working in the IT industry. In 1975, he met Steve Wozniak, who turned outto be a genius in electronics. When these two people became friends with each other,something big was about to happen.1976 - 1985Steve Jobs and Steve Wozniak was both crazy about computers, butcomputers a

16、t that time was very huge and extremely expensive. So the two Steves decidedto build a personal computer, and they did not realized that what they did changed the wholeworld. They built the first personal computer in the world in just a few weeks, it was the AppleI. Steve Jobs saw the value in this

17、machine, and he was bright enough to see the future ofpersonal computers. So they started the company called Apple in Steve Jobsgarage with 1300 dollars in the April foolsday of 1976, and they sold out 50 Apple Icomputers in their first deal. (Young & Simon, 2010) Later on,Apple II computer blew

18、 people away, and the Wall Street Journal describedApple II as the bicycle for human being in the 21st centre. (1977) It changed the way ofpeople thinking about a computer, and Apple, along with SteveJobs, became world famous.However, the product after Apple II, the Lisa computer was theblasting fus

19、e of Steve Jobsleft. It was too expensive and people just couldnt afford it. Hemade a huge mistake on marketing strategy, andApple was in very bad situation. As a result, in 1985, Steve Jobs got fired by a company thathe started.A fresh startSteve Jobs went out the slump by starting a new computerco

20、mpany called Next in 1986. Also, in the same year he started the computer animationcompany, Pixar, with a small team that he bought from the famous director, George Lucas.Steve Jobsvision was just amazing, with Pixar, he started a revolution in the movie industry.For example, the famous movie ToySto

21、ry was the box office champion of America in 1995. Those two companies playedextremely important role in Steve Jobslegendary career, the Next helped him to get back toApple and the Pixar helped him to became the largest individual share holder of Disney.Magical show timeWhen the“apple”without Jobs w

22、as going to be eaten, hecame back, in 1996. He saved Apple. The world had never been better, because now it hadthe iMac, a computer with a design which looks like it comes from the outer space, and it ranMac OS X, an operating system that he developed in Next. The iMac could not be any moresuccessfu

23、l. With the famous slogan: I think, therefore iMac, iMac won the best computer pricebyTime Magazine in 1998.In 2001, Apple released the iPod. iPod and the online music store- iTunes, changed the music industry once for all. It changed the way people listen to musicand the way people buy music, and i

24、Pods are the best music players in the world.Steve Jobs never stopped. In 2007, Apple reinvented the phone.iPhones became so popular in one night. Nokia was once the No.1 leader in mobile deviceindustry, now the position belongs to Apple. (Jobs, 2009)iPhones changed the way people think of a phone,

25、and as he said,“It is hard toremember what it was like before iPhone.”(Jobs, 2009) With the giant multi-touch screen,and millions of applications, iPhones are the best phone in the world.Just when people think that Apple can not be any more successful,Steve Jobs introduced iPad to the world in 2010.

26、 Again, this revolutionary device changedeverything, and as he said,“It works like magic.”(2010) It became a huge impact to publishindustry and it can be seen everywhere in schools, companies and hospitals. There are somany sources to proof that iPads are so successful, but I think a quote by a famo

27、us Americanjournalist,John Paczkowski can describe it best. He said,“Consumers do not want tablets, they wantiPads.”(2011)Before he could change the world once more, Steve Jobs left us.He once said in a speech in Stanford University that he lived everyday as the last day of hislife. (2005) As the of

28、ficial obituary notice of Apple says, Apple has lost a visionary andcreative genius, and the world has lost an amazinghuman being. (2011) Steve Jobsspirit will always stay in Apples products, andhe had became a truly legendary forever.Leadership Traits of Steve JobsPhysical and Background TraitsOn t

29、he internet we can find an interesting topic, three appleschanged human beings forever. Eves apple, Newtons apple and SteveJobsapple. (Sina, 2011) Steve Jobs is one of the best CEOs on the planet. In myunderstanding, his background contributed a lot to his later success. He was adopted by hisbiologi

30、cal parents and raised up by his adopted parents.Deep down in Jobsheart, he felt insecure, so he needed to achieve something and to showhis value to others. He started his business so young and his ambition is infinite. Also, helived so close to silicon valley that he started to know the technology

31、industry since 1967. IfSteve Jobs was living inNew York, it could be a different story.Another leadership quality that Steve Jobs had, was energy. I havea perfect example, in october third, 2011, one day before Apple released the iPhone 4S, TimCook, who is currently the CEO of Apple, got a call from

32、 SteveJobs.“My boss wants me.”he said, and Jobs wanted to talk to him about their new product.The next day, Steve Jobs was gone. When a person is dying by cancer, the person will sufferso much that he can barely think. However,Steve Jobs was still working, and I think nobody can have more energy tha

33、n him. Eventhough he was so slim that he could not fit his own cloth, we can still feel his charisma.Personality and Ability TraitsSteve Jobs is well known for his presentation, and he is anabsolutely great speaker. When he was standing on the stage, he was attracting peoplesattention like the magne

34、t attracts iron. He would always use words like awesome, amazingand huge to notice people how great the product was, and he would play a video every 15minutes to make sure the audiences do not feel tired. He never use a slide with more than 20words, because he wanted people to remember the key point

35、s. Also, watching SteveJobspresentation is like watching a Hollywood movie. In 1984 when he was introducing theMacintosh to the world, he said,“Now for the very first time, Id like the Mac to talk byitself.”The audiences was so excited, and what happened next, blew them away. SteveJobs took out the

36、Mac from abag, and a floppy disk was plugged in, then the Mac said,“Good evening ladiesand gentlemen, it do feels good to get out of the bag.”(1984) The crowd was boiled, and theapplause was lasting forever. Steve Jobs would use such presentations to introduce newproducts, and it is the best way to

37、do advertisement.Every single Apple product, from the small iPod shuffle to thehuge Mac pro, has the influence of Steve Jobs. He is super confident, and super dominant,and he will never stop working on the product until he felt satisfied. He would kill hundreds ofsimples everyday, without considerin

38、g that designers had spent countless hours on them.When Apple engineers was designing a software called iDVD, Steve Jobs came in anddestroyed everything they had built already. (Isaacson, 2011) He then drew a square on thewall, and he explained that customers should be able to drag the file into the

39、 square to finisha DVD burning process. All the engineers were shocked and they felt Jobs was extremelyabsurd. However, his design became so famous and customers loved it. What Jobs believedwas, customers do not know what they really want, until you show it to them, (1989) and hisideasworked like ma

40、gic. Steves confidence and dominance is the reason whyApple can be so successful today, and that is why after he passed by, so manypeople was worried about Apples future.Task and Social TraitsSteve Jobs said,“Your time is limited, so do not waste yourtime living in otherslives.”(2005) He wanted to t

41、hink different from the others, and hewanted to change the world, which kept motivate him for so many years. Apple is alwaysinnovating, changed the music industry with iTunes, built the best notebooks in the world,reinvented the phone, and invented a brand new category - iPad. Again and again, Apple

42、kept surprising the world, just when everybody thinks Apple can not be more successful, itwill surprise everyone again when it releases new product.Also, Steve Jobs took the responsibility to make peoples livesbetter. For example, iPads are making peoples lives more convenient in schools,hospitals,

43、office buildings and homes. The latest technology of Apple,Siri, is changing the world. If tell Siri you are hungry, it will find out all therestaurants around you and rank them by peoples feedbacks. All because of him,we feel like we are living in the 21st centre.Leadership Behavior of Steve JobsCh

44、arismatic and Transformational Leadership BehaviorsWhen Steve Jobs was doing his presentation, the world iswatching him - he is a charismatic leader. People love to talk about his vision, and he sawwhat others can not see. When Nokia was the biggest mobile device producer in the world,people thought

45、 that a phone should look just like a Nokia phone, with plastic buttons andtough shells. However, Steve Jobs gave people a phone with only one button and a giantscreen, which changed the way people think of a phone. As he said in 2007, iPhone was fiveyears ahead of any other phone in the world. Afte

46、r that, everybody tried to copy iPhone, andno one could get even close. In 2008, Steve introduced the thinnest note book in the world -Macbook air. Everybody started to copy it again, famous computer producers like Dell, Sonyand Lenovo all released their thin notebooks, but those so called ultra boo

47、ks never becomepopular inthe market. When Apple brought iPad to the world, same story. Applescompetitors are always trying to copy, but they are just chasing Jobsvision.They can never get close because Steve Jobs had already made a blueprint, which is aneco-system of iPhone, Mac and iPad. His vision

48、 is the biggest weapon of Apple, and he hadalready designed a bright future for his company.Steve Jobs was also a great transformational leader,he did anexcellent job in leading the companys change. When he went back to Applein 1996, he changed the structure of the stockholdersboard, and he madeit m

49、ore effective. His salary was one dollar per year because the company was struggling inlack of cash, and he sent the signal to his employees that they are on the same boat. He thenstarted to cooperate with Apples biggestcompetitor - Microsoft, and Bill Gates borrowed him 1500 million dollars which s

50、aved thecompany. Before Jobs was back, Apple had a market share of1% in personal computer market and Apple othersthat they work for Apple, because they would feels employees would not tellembarrassed. (Young & Simon , 2010) Steve did a perfect job in cheering up the company,he said“Together with

51、 Microsoft, we have a market share of 100%.”(1996) All becauseSteve Jobs was a great transformational leader, Apple climbed out of the big slump.Directive Leadership BehaviorLots of people agree that“Steve Jobs is a dictator.”(Lashinsky ,2009) As we discussed, Steve Jobs was super confident and visi

52、onary, he would humiliateany body if they failed to meet his satisfaction. He wanted the company to be exactly the wayhe wanted, and he wanted his employees to do exactly the same as he told them. WhenApple was designing theMacintosh computer, he suddenly went to the designing department and put a b

53、ook on thedesk, and he told the engineers the new computer should not be bigger than the book.(Isaacson,2011) Also, when the engineers were working on the first generation of iPod,Steve told them that he did not want to see any screw or button on the product. Even thoughsome of his idea was unrealis

54、tic at that time, but people tried very hard to make it happen.Because of Steves direction, those products were so popular.I think a directive leader like Steve Jobs requires the person to bevery talented, and such a leader will be brave enough to take the risk. Because of him, wehave todays Apple,

55、and indeed, he was a great dictator.Steve In Hospitality BusinessSteve Jobs was such a great successful leader in the world of hightechnology, and people are really crazy about him. His leadership is so unique and special,and he had built his company into a legend. Is there anything that we, as peop

56、le working inthe hospitality industry, should learn from him? I think yes, there are, and there are lots ofthings that we should learn from him.First of all, hospitality firms should learn from Steve Jobsproducts. Lets take iPhone as an example, iPhone was ranked No.1 in customersatisfaction(Markoff

57、, 2011), and it is the best phone in the world.Why is that? Huge amount of the reason is because the detail of this product is far better thanits competitors. A good example is that when you pick up a call and put the iPhone on yourear, the screen will automatically turns off to safe power and also

58、to avoid control mistakesbecause the screen is a touch screen. And when the user finishes the call, the phone willautomatically turns the screen on. Also, when a call comes while the customer is listening tomusic, the music will fade away. After the call, the music comes back automatically.What is e

59、ven more impressing on the detail is, the lightness of the screen willchange automatically based on the customers environment. It is these kinds ofdesign that make the customers so satisfied. When we are building a hotel, we should do thesame. Each employee should try to remember customers names, an

60、d there should be aglass of warm water and a welcome letter from the general manager of the hotel on the tablewhen the guests come into the room. When the weather is raining, housekeepers should putumbrellasoutside every guest room. Hotels should also remember every guestspreferences, so that next time when t