Unit 11 英语阅读第一册(上外教材,英语专业)（课堂PPT）

1、Unit 11AdvertisingTeaching Objectives1. Read some passages about advertising.2. Enable students to know more about advertising and cultural shock.3. Do some reading and vocabulary exercises.Teaching ProceduresLead-in Questions: 1. Is your buying of goods influenced by ads? Why?2. What do you think o

2、f some famous people advertising for some products or medicine?Word Pretest 1. Do Word Pretest (P142) within 3 mins. 2. Underline the italicized words in Text I when you read it later.Section AText I: International Advertising as a Communication Process* General Reading:Read the text, time it and re

3、cord the time it takes.Do the Reading Comprehension exercise on P145 as quickly as possible.* Further Reading: Read the text again and consider the following questions.What is international advertising ?How can we make an international advertising successful?1) How do you understand “high context cu

4、lture” and ”low context culture”?Reading Skill Practice Reading Skill: Understanding Sentences Exercise on P145Vocabulary Building Word Match (P147) 1. associate 2. substantial 3. literacy 4. milestone 5. remarkable 6. connotation 7. features 8. shades Prefix (P147) over- Examples: overwork overprai

5、se overweight overanxious overact re- Examples: replace reconsider rewrite regain recall10Key to Prefix 1. reconsideration 2. overpraised 3. replace 4. overwork 5. regain 6. overweight 7. recall 8. overanxiousCloze (P148) money attempt persuade growing preference advertisers rational unconsciousSect

6、ion B1. Read the passages in this part within 10 mins, and finish the exercises after them. 2. Check the answers.Remember to use the reading skill we have learned.Section C1. Read this section, and finish the exercises after it. 2. Some questions for you to consider while reading: 1) What factors should we consider when we do an advertisement? 2) Talk about the advantages and disadvantages of Ads with your partners.Assignments 1. Read Text