仁达方略管理咨询有限公司董事长王吉鹏（Rendafanglve Management Consulting Co., Ltd. chairman Wang Jipeng）

1、仁达方略管理咨询董事长王吉鹏（Rendafanglve Management Consulting Co., Ltd. chairman Wang Jipeng）Moderator: good friends, welcome attention to people dialogue president column, today we are very happy to welcome the development of Beijing Rendafanglve Management Consulting Co., Ltd., a well-known experts in managem

2、ent consulting Mr. Wang Jipeng and we talk together the domestic management consulting industry. First of all, lets ask wang.Wang Jipeng: good friends, very glad to have the opportunity to communicate with people.Moderator: Wang Hello, as the initiator and practitioner of the first batch of domestic

3、 management consulting companies, you can give us a netizen to introduce so far, the development of domestic management consulting industry process and experience of growing up?Wang Jipeng: the domestic management consulting industry started relatively late, to do consulting services to companies, p

4、robably originated from around 1998, the division can be divided into three categories: western or returnees, academic and practice school (or street school), along with the development of the division more and more fuzzy, because in modern localization, local practice has also attracted some studen

5、ts come back, vague boundaries. When the enterprise chooses the consulting company, it loses the clear goal, and the boundary is not clear.Wang Wei: at the end of 2002, I published a paper called the mission and service orientation of consulting company, and I made a classification of consulting com

6、pany. It is divided into ideological, technical and method oriented. What is thought type? It is simple to play, is the birth of a master of management, for example, Drucker Senge etc. The second category is called technical type. Just point to point. It is a management method applied to the enterpr

7、ise inside, maintaining the status quo. Now a lot of management consulting, such as assessment technology, many enterprises are using technical thinking in management consulting. Third kinds of methods is put forward by me, is to face management, management consulting is to understand the management

8、 technology and management methods as much as possible, with the service enterprise management practice, and formed a comprehensive business oriented personalized solutions. This type of requirement is very high, requires your service concept is also very good, your service ability requirements are

9、also very strong, but the value of the enterprise is also huge. According to such a division, we start from an embryonic stage to an initial stage, and now should be counted as a growth period. There is still a long way to go from the mature stage.host: you just introduced these three types of manag

10、ement consulting companies. For them, what kind of management consulting companies provide services more suitable for the development of enterprises? Which type do you prefer?Wang Jipeng: regular management mode, three types have its market and adapt to the object, thought of some mature companies i

11、n the open thinking or find a new strategic breakthrough has its value. Technology has its value for practical practitioners of the enterprise, for example, I am a market developer and so on. Methods strictly speaking is the most valuable to the enterprise, is the enterprise to tailor-made solutions

12、. However, there are two obstacles to the method type. At home, one is the accumulation of domestic enterprises practice, not only the case accumulation of consulting companies, but also not enough. In addition, we should also integrate the management techniques and management ideas abroad. Second o

13、ur enterprise instant success, more anxious, hate you gave me is a fool, it can be operated, and it is often willing to leapfrog steps, so the method at home, although is the most suitable management consulting method, but it is now in the market acceptance and recognition range not mature enough.Mo

14、derator: Wang listened to the chairman of the introduction, we all know, enterprises should find a suitable management consulting company, is a relatively advanced knowledge, now chairman Wang simple to introduce an enterprise, how to find a suitable management consulting the company? Whats the tric

15、k?Wang Jipeng: This is a difficult question to answer, because it seems to fall in love,Theres a sense of each other. Enterprises find a suitable management consulting company, the path is very complex. I think, first, enterprises should make clear their own needs. That is to say, we now require a l

16、ot of enterprises on their own is not clear, the initiative to consulting firms, consulting firms, if it is a responsible, professional company, its easy, there are many in this industry is not mature, not very professional company, it is easy to lead you astray, he the method he preferred to commun

17、icate with you, take you to another question, from you to solve the problem of the track. Therefore, the first enterprise should make clear its own needs. Second it needs to have a comprehensive understanding of the consulting firm. Being famous, big, or bragging about yourself doesnt mean it suits

18、you. Consulting just three types has its market, maybe my enterprises need technology, I need some assessment indicators, or I need some methods of market research, you will find the technology based consulting firm. My problem is very complex, or I want to improve the quality of my comprehensive, i

19、t is better to find a method of type. This is the second point, I understand the consulting companys business characteristics and its service team. Because the Union Hospital also has the Intern Doctor, possibly this enterprise is very formidable, but the team which consulted for you is relatively w

20、eak. Finally, I personally think that the enterprises in the process of looking for advice, but also to choose, because our management consulting and other means of management is the same, can only solve a stage problem or a local problem, now many enterprises need to manage the company over, but al

21、so immediate, but also step by step in accordance with the management rules, to do things.Moderator: many people think that the consulting firm actually solve a business secretary, I do not know if this statement is not accurate and comprehensive, what do you think of in the process of providing con

22、sulting services, the relationship between enterprise and consulting company? How to coordinate this kind of management?Wang Jipeng: I have been opposed to this argument. I have a very influential enterprises, because of the strong emphasis on consulting services, with each other Mister had some fri

23、ction, the boss was shot table, you can withdraw from it. I told him three words, I say first, you have to understand that we are doing consulting firm, not your secretary, if you want to write what, Ill give you what, you dont need to spend so much cost please contact the company to do. Second cons

24、ulting firms must have a neutral stance. You can use my program, or you cant use my program. But as a professional consulting team, I must point out the consequences of your choice. So we are valuable to you as a third party. Dont blindly follow your point of view. Its different from the Secretary h

25、ere. What is the relationship between us and the business that we are serving?Wang Jipeng: my colleagues often use company doctor or corporate doctor, because the enterprise management consulting for not because of illness, because many because of her illness, it is to have a better development, a m

26、ore open, more broad perspective, because the research in a certain field specially the company engaged in the consultation, the tree industry specializing in it, there is such a case, it is the customer groups, has its own research, companies do not have the necessary support such departments, thro

27、ugh consulting firm. As for the name of enterprise doctor, doctor has the function of health care, but I prefer to think of enterprises and consulting services as a strategic partner. What should be the concept? I have been advocating for our Rendafanglve companies and enterprises formed a strategic

28、 partnership. Enterprises are growing, we provide services for them, we grow with the enterprise. In the process, the enterprise has any problems, ask me, I give it answers, if I can not achieve their own ability, but also through my platform to attract all kinds of social forces,To provide services

29、 to enterprises. Its a little bit like the general contractor. Its not necessary for the enterprise to make the effort to deal with these levels. Just give it to me. I will become more familiar with the business and the industry, so that the solutions I offer will be more suitable for his practical

30、problems. I think such a relationship may be in line with the relationship between China and the United states.chairman: after listening to the introduction of chairman Wang, I think many entrepreneurs should first correct their ideas and understanding. However, as far as I know, in many domestic en

31、terprises, including some of the public, they also have some bias to the consulting firm, the cause of this bias, a large part is because it seems to them many management consulting firm providing services to business case, there is a lot of failure, I dont know you do you think such a view? What do

32、 you think is the reason for this failure?Wang Jipeng: I think there are three problems. The first business community, including other groups, has a bias against the consulting industry, and I think this problem should first be seen from the consulting industry itself. I and my colleagues, we have a

33、 problem with ourselves. Make such an impression on people. Because of the consulting industry, as a sunrise industry China, I summed up the industry with eight words, it should be called Nishajuxia, also is our dragons and fishes jumbled together, their own shortcomings, create the impression to th

34、e society and the business community. In it, there are some cases of failure, I look at it like this, in fact, just have a problem and this is relevant, is that we provide solutions, choose the right not in the US, the implementation of rights is not in our consulting firm, in this case, a scheme of

35、 the success of the final the results are difficult to step back to find specific who is responsible.Wang Jipeng: for example, the direction of a strategic plan of an enterprise we might is right, it is in the choice, we recommend the plan is likely the correct choice, there might be deviation, exec

36、ution time, the deviation angle may be larger so, back, put the blame to the company advisory body, is biased and unfair, but there is indeed some consulting firms, to give up the neutral position, only to meet the requirements of enterprises, enterprise to a home. Due to various factors, some peopl

37、e did not do this step.Wang Jipeng: finally, the entire industry in such a society without complete understanding, how do we achieve mutual communication, improve this phenomenon, because I had to do when the group president, I hired a consulting firm, management consulting and I do now, both of the

38、 spiritual path, I have some experience. As an enterprise, first of all, do not hope that the consulting company can replace him to solve the problem, it is only an auxiliary, is an intermediary, governance Service agencies. As a consulting firm and do not hope to replace the enterprise to think and

39、 solve problems, it should stand on a staff, think tanks point of view, but the staff responsible, think tank in particular, to treat their own things to provide solutions, so that the two sides will avoid a similar situation to a great extent. Is to provide a solution, or in accordance with the pro

40、gram execution results to be quite different, or consulting companies accused of enterprise execution consulting companies accused too angry.Moderator: the chairman of the management consulting industry just known as the sunrise industry, but Rendafanglve companies entering the industry for 11 years

41、, I would like to ask chairman Wang evaluation in the course of 11 years, how the development of team growing up, how to carry out business is mature, what do you have? Communicate with your net friends.Wang Jipeng: Thank you, this is equivalent to give me an advertising time. I was a management con

42、sultant, totally interested. At that time and a few classmates, they both teach in the University and the enterprise is mister. At that time, the company was not realistic, when the expert group to carry out this service, with more and more contact with the enterprise,Including yourself is also stud

43、ying, and some exchanges with foreign countries. With the deepening of the market economy, the enterprise system to the enterprise to do this kind of service, these years is also sweet and sour, because I am a business origin, these years have been in the enterprise. I wrote an article called poor m

44、anagers and hateful management scholars last week. Now, as long as hes doing business, hes miserable, regardless of his mental torture, physical harm, really. Because I think that as a business if it is a legitimate business, should be worthy of the respect of the whole society, it is a development

45、of the power, but in the process of development, needs the support of all aspects, which is a very important intellectual support, generally from three aspects, one is the various aid agencies University, School of business. 14:15Wang Wei: second from the government agencies, the government also has

46、 a lot of advisory bodies.Wang Wei: third from peer and professional consulting company. For example, we want to study internationalization, I can visit to Haier, also can ask Zhang explained to us, you can also find consulting companies, consulting companies have a very important mission here, it i

47、s a force to promote social progress, but it is indirect, it is through the development of the enterprise. We live in such an era, we should have a sense of mission, should be above the pursuit of money.Wang Jipeng: in addition to do this business, sometimes do not understand by enterprises, because

48、 the enterprise managers are very practical, you can give him a solution, he can not see, he is not willing to do, you may know him according to your plan, in order to develop better and more healthy and more lasting, if not better, there is a game problem, say it is a problem of communication. In t

49、his process, we see you are not to work as a pleasure, if only as a kind of occupation, as a means of livelihood, this industry is very hard, there is a saying called consulting workers, because he is a trapeze, all day long on the outside, regardless of family life also, and corporate communication

50、s, all aspects of the pressure, so I think that interest is a very important occupation pursuit, also have a sense of mission. At the same time, in the process, we are being served by customers, with our help, we have a power, it is better development, the stronger, the greater, at this time a sense

51、 of accomplishment also arises. Its memorable in retrospect.host: Thank you, chairman wang. Just now, the chairman of the board mentioned that you often communicate with some famous consulting organizations and big consulting companies abroad. In your eyes, what is the main difference between the co

52、nsulting industry of our country and the famous consulting firms abroad?Wang Jipeng: regardless of size, as well as the consulting industry. It does not mean that the big represents its social contribution. But we should see that there is a gap between our domestic emerging industries and foreign co

53、unterparts, and I think the core gap comes from four aspects.Wang Wei: the first is the understanding of the Advisory itself is not the same. Many of our enterprises now only use it as a means of profit, but not as a kind of enterprise with the same breath, shared fate, to promote faster and higher

54、development of enterprise service positioning. The difference of this concept brings about different management methods, target pursuit, talent selection and profit making methods.Wang Wei: second is the history of development is different. Some foreign consulting firms have been developing for more

55、 than 80 years, and there has been a formal consulting firm in China since 1998. Its only more than 10 years. This is a very different culture different, foreign enterprises will form a food chain, is the enterprise ecological chain, for example, I as an international company, after it came to China

56、, supporting the Law Corporation, a consultancy, around which to enter the mainland Chinese. There is no such an ecological chain in China, and it is still in a process of mutual separation, and enterprises are both hate and love to the consulting company,Is there a bigger problem hindering its deve

57、lopment?Wang Jipeng: This is a very interesting question. Most of the local consulting companies are in the survival period. In the struggle for survival, but the polarization is very serious, there is also a part of the turnover of more than tens of millions of large, but their brand construction,

58、more and more of the consulting team to understand the mature, in the mature process. I focus on such a group, that is to say, in the development of this industry, it has its realistic problems. I just said our industry Nishajuxia, as well as the demand side (the client) is not rational, the market

59、environment also need to mature, this is an external environment.Wang Jipeng: another point is that including the mechanism of personnel entry and exit. Because the whole market economy in China is developing, the whole legal environment and professional ethics are developing. For example, I have a good, mature consultant, so he after strong, are likely to form a hill, so skelter, ve