unit3 business presentation

1、Unit3 Business Presentation商务演讲Taylor Swift- Back to DecembervIn a whilevYour guard is up.vIn the back of your mindvSwallow my pridevWhen fear crept into my mindListening tasksvTask one：opening a presentation1)The speaker, Michael Reeves, is in charge of_ which the visitors will be seeing today.2)Th

2、e company will try to make the visitors tour both_.3)Before the tour, Michael gives a presentation about the company-this will help to put the_ of the business into context.4)The talk will last_.5)The first and second parts of Michaels talk are the_ of the company.6)The last part of Michaels talk is

3、 about the people who are the most important _ in this company.the plantinteresting and worthwhileproduction side20 minuteshistory and main marketsassetListening tasksvTask two：Tips for Presentations1)_A providing a proper beginning and end2)_B rehearsing in advance3)_C using appropriate visual aids

4、4)_D maintaining proper eye contact with the audience5)_E getting familiar with the environment F presenting a business-like image G making the talk less lengthy H involving the audienceGBHACVocabulary buildupvAnalysis n.分析 Analyst n.分析员vAnalytic n.分析的 Analyze v.分析vBar chart 柱状图 Pie chart 饼形图vLine c

5、hart 趋势图 Processing diagram程序图vChart n.图表 Diagram n.图表，流程图vGraph n.（曲线）图表vFlash n.动漫 Table n.表格vAudio n.音响装置 Handout n.传单，讲义vSlide v/n. 下滑，幻灯片 Slide projector 幻灯机vLaptop n.便携式电脑，手提vMicrophone n.话筒，麦克风vOHP (overhead projector)高射投影器vWhiteboard marker白板 Duster抹布vFlipchart n.活动挂图，配套挂图vConcentrate on 集中，

6、强调vCritical a.批判的vCrucial a.关键性的vCurrently ad.目前vDreadful a.可怕的vEventually ad.最终vFeedback n/v.反馈vFluency n.通顺，流利vGist n.要点，主旨vImpressive a.激动人心的，重大的vIncorporate v.合并，组建vOutline n/v. 提纲，概况vPhase n.阶段 Stage n.阶段vPresently as.一会儿vRecap(recapitulate)v.总结vRehearse v. 排练，训练 Expressions for Opening a Prese

7、ntation： v1. Greeting and introduction v2. Introducing the purpose of a presentationv3. Setting time limits v4. Dealing with questionsv5. Providing a frameworkSpeaking ModuleUnit Focus:vPresentation expressionsvProper presentation structurevPositive body languagevPresentation tipsKey Structure:vI am

8、 going to talk aboutvThe aim of my talk is toExpressions for the presentation bodyv1. Introducing one subjectv2. Finishing one subjectv3. Starting another subjectv4. Analyzing or expanding on one subjectv5. Orderingv6. Using examplesv7. Introducing overhead pictures and wall chartsv8. Adding a minor

9、 pointv9. Returning to the main topicv10. Going back to an earlier pointExpressions for conclusions and closingsv1. Summarizingv2. Answering questionsv3. Closingv4. Thanking the audienceA sales presentationv1. Arousing interestv2. Talking about the featuresv3. Talking about the benefitsv4. USP (Uniq

10、ue Selling Proposition)v5. Encouraging actionSome Hints for a Successful Presentation Preparation vPlanning Plan your presentation carefully. Thorough preparation will make you more confident and help you to overcome your nervousness.vObjectives Think about what you want to achieve. Are you aiming t

11、o inform, persuade, train or entertain your audience? vAudience Whom exactly will you be addressing? How many people will be attending? What do they need to know? What do they already know? What will they expect in terms of content and approach? vApproach A good rule of thumb is to “tell your audien

12、ce what youre going to say, say it, then tell the audience what youve said.” Try to develop your key points in an interesting and varied way, drawing on relevant examples, figures, etc. for support as appropriate. You might also like to include one or two anecdotes for additional variety and humor.

13、vContent Brainstorm your ideas first. Then decide which are most relevant and appropriate to your audience and to your objectives and carry out any research that is necessary. Be selective! Dont try to cram too much into your presentationvOrganization Think about how will organize you content. Your

14、presentation should have a clear, coherent structure and cover the points you wish to make in a logical order. Most presentations start with a brief introduction and end with a brief conclusion. Use the introduction to welcome your audience, introduce your topic / subject, outline the structure of y

15、our talk, and provide guidelines on questions. Use the conclusion to summarize the main points of your presentation, thank the audience for their attention, and invite questions. vVisual Aids If you have a lot of complex information to explain, think about using some charts, diagrams, graphs, etc.,

16、on an overhead projector or flipchart. Visual aids can make a presentation more interesting and easier to understand, but make sure they are appropriate and clear dont try to put too much information on each other. vRehearsal Allow time to practice your presentation this will give you a chance to id

17、entify any weak points or gaps. You will also be able to check the timing, and make sure you can pronounce any figures and proper names correctly and confidently. Delivery vNerves You will probably be nervous at the beginning or your presentation. Dont worry most people are nervous in this situation

18、. Try not to speak too fast during the first couple of minutes this is the time you establish your rapport with the audience and first impressions are very important. You may find it helpful to memorize your introduction. vAudience Rapport Try to be enthusiastic your interest in the subject matter w

19、ill carry your audience along. Look around your audience as you speak eye contact is essential for maintaining a good rapport. Your will also be able to pick up signals of boredom or disinterest, in which case you can cut your presentation short. vBody Language Stand rather than sit when you are del

20、ivering your presentation and try to be aware of any repetitive hand gestures or awkward mannerisms that might irritate your audience.vVoice Quality You must be clearly audible at all times dont let your voice drop at the end of sentences. If you vary your intonation, your voice will be more interes

21、ting to listen to and you will be able to make your points more effectively. vVisual Aids Use your visual aids confidently, making sure you allow your audience time to absorb information from flipcharts and transparencies. vAudience reaction Be ready to deal with any hostile questions. Polite, diplo

22、matic answers are a good disarming tactic, but if you should find yourself “ under fire”, suggest that the audience keep any further questions until the end of the presentation and continue with your next point. Language vSimplicity Use short words and sentences that you are comfortable with. There

23、is no benefit in using difficult language. vClarity Active verbs and concrete words are much clearer and easier to understand than passive verbs and abstract concepts. Avoid jargon unless you are sure all your audience will understand it. vSignaling Indicate when you have completed one point or sect

24、ion in your presentation and are moving on to the next. Give your audience clear signals as to the direction your presentation is taking. Case study 1v“yes, well you all know what I am talking about and, er, I hope you wont find it too boring. yes. I was just saying to Mr. Lee the other day we have

25、too much talk and too little work, its all meetings. Well, the main thing we have to consider in all there is the cost of the, er, project, which will be considerable. I have some figures herejust a moment. Can you see them? Oh, sorry. Well, perhaps you can look at them later. Well as you an see, or rather, cant see, the costs would be well, a lot. In fact it could be, ah, even more if we cant organize at 109653. so thats it. I hope its all clea