微软技术暨生态大会策划案

1、2017微软中国技术暨生态大会MS China Tech and Ecosystem ConferenceMicrosoft Inspire & Ignite China01.创意阐述ConceptBACKGROUND背景Digital Transformation数字转型在“创新驱动发展”战略的指引下，中国正成为技术创新驱动企业数字化转型的绝佳舞台，这为微软、合作伙伴、开发者生态系统带来了广阔的发展机遇。Under the strategy of innovation-driven development, China is becoming the perfect stage fo

2、r tech innovation driven company and their digital transformation, which brings MS, partners, developer ecosystem with vast development prospect.技术暨生态大会Tech and Ecosystem Conf.合体的目的是希望能把客户和合作伙伴放在一起，把生意和技术融合。在云的前提下，消除客户和合作伙伴的界线。Integration is proposed in the hope joining client with partner, business

3、 with tech. Under the premise of Cloud, eliminate the boundary between client and partner.客户Client生意Business合作伙伴Partner技术Tech这是INSPIRE与IGNITE的第一次合体This is the integration of INSPIRE and IGNITE for the 1st timeINGITE CHINAINSPIRE CHINA如何在数字化转型环境下，进一步开发中国市场，一起发力How to further development China market

4、and make a joint move under digital transformation.微软希望获得合作商们的支持MS wishes for the support from partners微软希望获得开发者们的支持MS wishes for the support from developers如何在“云”中结合新旧产品和服务，本地化全球领先的技术How to combine new and existed product and service in “cloud”, localize world-leading tech DIGITAL TRANSFORMATION数字转

5、型IGNITE CHINAINSPIRE CHINATHINKING：商业共赢+技术融合=？试想：Business Win-win +Tech Integration=?TECHNOLOGY 技术生态BUSINESS 商业策略KEYWORDS：共赢 Win-winKEYWORDS：融合 IntegrationALL TOGETHER云汇贯通，和悦共致作为世界上目前仅有的提供混合云服务的平台，微软正在以云计算、大数据与智能技术打造“数字化”生态圈。使企业或是个人，都能通过微软这一个平台的服务，获得各自需要的服务。As the only platform that providing hybrid

6、 cloud service, MS is forging an ecosystem with cloud computing, big data and smart tech to enable the access to the required service via MA for both business or individual.微软IGNITE大会 -“云汇贯通”MS IGNITE Conf.- “ALL TOGETHER”主KV以微软的四色LOGO为灵感，在LOGO的外形和颜色基础上搭配本次大会主题关键词，通过四种不同方块的排布方式，体现不同风格的“汇聚”与“集合”。四种排布

7、分别代表了：融入了数字化风格的汇聚、循环往复的无限集合、不同技术的巧妙搭配以及方块状的八卦调和。KV is inspired by MS logo, Logo and its color are arranged in 4 different ways to embody the integration of different styles combined with conference keyword/theme. Four different arrangements resemble the digital convergence, a Mobius union, a clever

8、matching of different techs and an Eight Trigrams presented in cube. KV-OPTION1大会主画面KV-OPTION1大会主画面蓝色款的KV，以INSPIRE大会为应用背景，主要元素来自主KV代表微软LOGO那四个方块的第一个。强调的是数字化转型背景下，不同合作者的汇集，并通过近大远小的方块排布营造纵深感，寄托这种汇集将使大家通往美好未来的预示。Blue KV takes INSPIRE Conf. as background, the main element comes from the 1st cube of MS l

9、ogo. This emphasis the union of different partners under digital transformation. Via the cube arrangement under the rule of “nearer the smaller”, a feeling of depth can be created and indicate a bright future for all.KV-OPTION1大会主画面橙色款的KV，以IGNITE大会为应用背景，主要元素来自主KV代表微软LOGO那四个方块的第三个。强调的是不同技术开发者的巧妙配合，代表

10、着数字化转型下的微软在开发者们的支持下，新旧技术不断互补，技术实力如版图扩张版稳定提升。Orange KV takes INSPIRE Conf. as background, the main element comes from the 3rd cube of MS logo. This emphasis the cooperation between different developers. It means that under the support of developers, MS in digital transformation will see new and exist

11、ing techs growing complementarity， technical strengths steady expanding. KV-OPTION2大会主画面主KV以微软的四色LOGO为灵感，利用微软的四色、代表数字化的方块、互相交叉的线条，表达各方力量和技术在此汇集融合的主题。从左往右原本分散的方块，经过中国结式的交叉后，变成了一股股稳定的绳子，象征微软和本次大会在其中统筹、凝聚、调和的作用。Main KV take MS 4-color logo as inspiration, using MS colors, cubes that representing digiti

12、zation, crossing lines to express the theme of integration of all powers and techs. Dotted cubes, from left to right, becomes a solid line via a Chinese knot style crossing which symbolize the role of planning, uniting and reconciling that MS and Conference taken within the event. KV-OPTION2大会主画面蓝色款

13、的KV，以INSPIRE大会为应用背景，取主KV左半边为主体。从上到下分散散落的方块，逐渐集合并流露出交织成绳，拧在一起的趋势，表达了本次大会微软希望能与各方合作商同心同力，一致向前，共创共赢的期许。Blue KV takes INSPIRE Conf. as background and the left half as principle part. Dropping cubes from the top combining themselves into solid lines and come to an united end, indicating MSs wish of joint

14、 effort from all partners to create a win-win situation.KV-OPTION2大会主画面橙色款的KV，以IGNITE大会为应用背景，取主KV右半边为主体。从左往右发散的线条，逐步延展向外来，预示着不同的技术开发者们相互交流融合后，能够带来无限可能的创造力。Orange KV takes INSPIRE Conf. as background and the right half as principle part. Right-ward lines indicate limitless innovation that can be brou

15、ght via the integration of developers.CREATIVE DEVELOPMENT INSPIRE大会开场视频创意从一帧开场演讲开始，用缓慢倒放的手法将一个人参加微软生态大会的过程连贯起来，最后落回到这个人决定拿起票子出门的瞬间。充分将“我们要的是你选择微软”表达得淋漓尽致。创新的倒放手法，从舞台到展位，再到整个会场布置搭建，每一次倒放都伴随一个阶段的倒叙，每一个倒叙都吸引观者想知道到底什么才是微软这次大会想要的。Speech starts from this slide, the entire process of an individuals partic

16、ipation in MS Ecosystem Conf. will be narrated from the end and freeze-frame on the moment that the individual decide to pick up the ticket and leave for the event. This will give a full expression of “What we want is to have you choose MS”. Flash-back, stage, post, conference setting, all flashback

17、 will be accompanied by a backwards narration for the specific phase, all of which would grab the audience even more to understand what does MS want exactly.CREATIVE DEVELOPMENT INSPIRE大会开场视频创意INSPIRE Conf. Opening Video微软生态大会要的是什么不是要一个个分享的演说不是万众瞩目的聚光灯不是许多的屏幕不是要炫耀最新的科技或是能带来欢迎的产品不是要望不到底的人流不是要铺天盖地的广告甚

18、至无关品牌实力就是这一刻你的这一个选择MS Ecosystem Conf. is not of speeches that want to share Its not about spot lightsIts not all screensIts not latest tech show-off or hit productsIts not expecting endless waiting linesIts not about overspreading adsIts even not about brandThis very momentYour very choiceCREATIVE D

19、EVELOPMENT IGNITE大会开场视频创意INSPIRE Conf. Opening Video伴随着历届IGNITE的画面飞过镜头穿过方块状构成的层层云团尽头是一个黑色环境下站立不动的模糊人影With previous IGNITE Conf.s frame flashing by, shot will go through the clouds and ends with a vigorous human shape shadow, standing in dark.代表着微软四色的数字线条逐渐从四周窜上那个人影打通一处处经脉逐渐显出清楚的人形Digital lines, repr

20、esenting MS 4 colors， floating upwards to the shadow and opens all energy circulates and starts to present a clearer human shape.人形四散成数字化方块伴随一句句演讲者曾经演讲的人声出现演讲者画面、名字、职位最后镜头拉回云团，演讲者出场While the shape scatters into digital cubes and sounds of the sentences speaker gave, the speakers pic, name, title wil

21、l be shown on screen. The shot ends back in the cloud and then we will have the speaker on stage. 02.创意设计Creative DesignOUTDOOR ADS户外宣传OUTDOOR ADS户外宣传Entrance Gate门头设计门头设计以斜切的入口搭配由近及远的微软四色方框，形成充分的视觉引导，将参与者顺利地引向尽头的签到处四色方框的设计，在制造大纵深感的同时，也暗合了本次大会“汇合聚集”的主基调。Entrance Gate门头设计Reception签到处设计与会嘉宾可于签到处兑换胸牌及资

22、料夹Guests can get their badge and folder at the reception.Interaction Photo Booth拍照墙设计序厅装置Photo Booth，可供与会嘉宾合影留念，3秒内打印完成，可作为纪念礼带走Lobby will have photo booth for guests to have their photos taken and printed within 3 seconds which can be taken as a souvenir.STAGE DESIGN舞台设计舞台设计以微软LOGO四色、代表数字化的方块和象征汇集融

23、合的线条元素组成，根据不同会议切换不同主色。中间是背衬微软四色的主屏，两侧是显示氛围元素的LED方块，最外侧是用于切换摇臂的直播画面屏。STAGE DESIGN舞台设计STAGE DESIGN舞台设计STAGE DESIGN舞台设计DINNER & AWARDING VENUE晚宴设计DINNER & AWARDING VENUE晚宴设计SESSION VENUE分会场设计BOOTH DESIGN展位设计-Office365BOOTH DESIGN展位设计-AzureBOOTH DESIGN展位设计-XBOXBOOTH DESIGN展位设计-HololensBOOTH DESI

24、GN展位设计-IOTCHARITY BOOTH DESIGN展位设计-WABC“无障碍艺途”旨在以当代文化艺术为媒介去教育和提升残障人士的精神生活品质，希望能够超越简单的物质帮扶形式。在此过程中探索艺术作为一种治疗手段在中国当下的社会环境中对于残障，尤其是“特殊需要人群” 的现实可能性。WABC is aiming at educating and improving spiritual life for people of disability through modern cultural in the hope of just help them physically. Also, WA

25、BC would explore the possibility of being taken as therapy for people of disability or special needs. 03.活动流程Event RundownVENUE FLOOR PLAN场地平面规划Day 1: 1层大宴会厅 1000人会议平面图Day 1: L1 Lobby 1000p Meeting LayoutDay 1: B1大宴会厅 1000人晚宴+颁奖典礼平面图Day 1: B1 Lobby 1000p Dinner + Awarding Ceremony LayoutROUTE PLAN场地

26、平面规划Day 1: 1层大宴会厅 1000人会议平面图Day 1: L1 Lobby 1000p Meeting LayoutDay 1: B1大宴会厅 1000人晚宴+颁奖典礼平面图Day 1: B1 Lobby 1000p Dinner + Awarding Ceremony LayoutVENUE FLOOR PLAN场地平面规划Day 2-3: 1层大宴会厅 3000人会议平面图Day 2-3 L1 3000p Meeting LayoutDay 2-3: B1大宴会厅 3000人 论坛Day 2-3: B1 3000p ForumROUTE PLAN场地平面规划Day 2-3: 1

27、层大宴会厅 3000人会议平面图Day 2-3 L1 3000p Meeting LayoutDay 2-3: B1大宴会厅 3000人 论坛Day 2-3: B1 3000p ForumEVENT RUNDOWN会议流程STAGE DESIGN舞台设计EVENT RUNDOWN会议流程STAGE DESIGN舞台设计Event Rundown会议流程STAGE DESIGN舞台设计Event Rundown会议流程DINNER & AWARDING VENUE晚宴设计云汇贯通和悦共致DAY 2-3 STORYLINE分场活动创意和谐平衡H A R M O N Y A N D B A

28、L A N C E 融合创新I N T E G R AT I O N A N D I N N O V AT I O NI G N I T E F A N SN I G H TF E M A L E F O R U MS TA R T U PA C C E L E R A T E N I G H TD E V E L O P E R N I G H TH A C K A T H O N门槛：必须携带一名女伴才能入场M U S T : Y O U W I L L O N L Y B E A C C E P T E D W H E N Y O U H A V E A F E M A L E F R

29、I E N D A L O N G S I D E主题：男女同工同酬T H E M E : E Q U A L W O R K E Q U A L PAY F O R M A L E A N D F E M A L E主题：终端间的互通THEME: TERMINAL INTERFLOW主题：跨界创业THEME: CROSSOVERS 主题：混合现实THEME: HYBRID REALIT Y04.平面延展Graphic DesignE-INVITATION电子邀请函TICKET BOX门票礼盒 嘉宾在线预订门票 Guests book their tickets on line 后台确认数据后

30、，3天内将门票礼盒寄送给嘉宾 Ticket package will be delivered to guest within 3 days after the confirmation from backstage 门票分会三种（通票，Inspire及Ignite) There will be 3 different tickets (General. Inspire and Ignite) 礼盒中包含 Ticket package includes:o USB资料夹 USB foldero 场地地图 Location Mapo 会议手册 Meeting Brochure o 纪念版交通卡（

31、环保出行）Public transportation card souvenir edition (eco-travelling)TICKET门票门票分三种类型：3 different tickets 会议通票（Inspire & Ignite ) Meeting tickets (Inspire & Ignite) Inspire 门票 （1天）Inspire (1 day) Ignite 门票 （2天）Ignite (2 days)BADGE胸卡 嘉宾收到门票礼盒后，可携带门票至会场签到区进行胸牌兑换 On receiving the ticket package, bad

32、ge can be claimed with the ticket at the reception. 安保人员将根据嘉宾胸牌确保入场秩序 Security will be in charge of securing a orderly entrance by checking guests badge. 媒体及工作人员胸卡均可全会通行 Media and staff badge will be accepted at all times and all locations. 胸牌背后含有活动日程 Badge have agenda printed on the back.STANDEE水牌S

33、ESSION STANDEE区域水牌ROAD FLAG道旗05.线上系统Digital SystemFUNCTION会议服务会议查询Meeting Enquiry大会时间、地址Conf. time, location班车信息与预约Shuttle bus info. and booking会议预约Meeting Reservation会议预约Meeting Reservation酒店预订Hotel Reservation会议票务Meeting Ticket单日票One Day Ticket套票All-inclusive Ticket展示功能 For exhibition提供大会举办、交通信息等文

34、字内容Provide Conf. info including transportation and written info etc.预约功能 For reservation提供根据个人信息预约会议、按入住时间预订酒店功能Provide meeting and hotel reservation per personal info.购票功能Ticket purchasing提供按会议和日期分类的票务购买Providing ticket purchasing per meeting and date.MINISITE会议服务微软技术暨生态大会会议查询：活动信息查询及班车信息浏览Meeting

35、Enquiry: Event info enquiry and shuttle bus info.酒店预约：跳转至第三方酒店预订平台Hotel Reservation: Forwarding to 3rd party reservation platform门票购买：跳转至第三方平台完成付款Ticket Purchasing: Forwarding to 3rd party platform to complete paymentMINISITE会议服务展示会议时间、地点等信息（Inspire与Ignite分别展示）Present meeting info such as time and l

36、ocation (Inspire and Ignite will be reminded separately)根据日期、发车时间、发车地点选择班车进行预约Book shuttle bus service per date, bus leaving time and location.MINISITE会议服务根据单日票、套票的票种选择购票门票Choose ticket between one-day ticket and all-inclusive ticket.选择后填写个人信息以便后台进行数据记录Fill in personal info for backstage data.成功购票后可

37、获得电子票，在大会入场时扫描电子票二维码即可进入会场E-ticket will be issued when ticket is successfully purchased, QR code can be scanned for meeting entrance.PS:面向大众的售票需要有企业资质通常挂在大麦网这种票务机构上售卖门票，所以需要向律师咨询此类问题P.S: Ticket to public requires certain certification. So tickets like this would normally have 3rd party ticket agenci

38、es like Damai to sale. Legal consultation must be made.06.执行细节Execution DetailsEMCEE OPTION. 1主持人推荐EMCEE OPTION. 2主持人推荐EMCEE OPTION. 3主持人推荐KOL RECOMMENDATION意见领袖推荐 知名歌手、影星、主持人 创立后期制作公司“Po朝霆” 上海分公司由2009年3月开业至今，PO共制作超过126个广告Nicolas Tse谢霆锋PG CLOTHING礼仪服装推荐PG ARRANGEMENT礼仪站位Day 1: 1层大宴会厅 1000人会议平面图Day 1

39、: B1大宴会厅 1000人晚宴+颁奖典礼平面图SECURITY ARRANGEMENT安保站位Day 1: 1层大宴会厅 1000人会议平面图Day 1: B1大宴会厅 1000人晚宴+颁奖典礼平面图07.活动管理Execution DetailsEVENT MANAGEMENT活动管理Strategy策略Prevention提前预估Operative统一操作Process流程化Guide & Practices战术与落地P l a n s a n d p r o c e s s development for special or e m e rg e n c y s i t u

40、a t i o n s (weather, fire, electricity andfirst aid plans)根据不同情况、不同部门制定准确的防护措施: 恶劣天气预案(雨天准备雨伞),火灾报警预案，盗窃处理预案，停电处理预案，人员急救预案Managers and security leaders would handle the plan process and report lately in case any emergency situation happens制定计划, 突发事件发生时由现场管理人员和保安班长临时确定应急措施,并向上级汇报, 判断事情的性质, 按照事件类别规程进

41、行处理Record all the important details (time, place, persons involved) by the person in control记录事故的详细时间、地点, 并上报相关领导Collect related evidence and witness information (e.g. name, telephone)收集相关的证据、证明，证人姓名和联系方式等信息EVENT MANAGEMENT活动管理ControlUse of a monitoring system with cameras recording all the time and

42、 security guards with talkie talkie, to ensure the security while the execution of the event活动监控为防止后台及现场的活动疏漏, 我们将使用活动监控及监听系统, 通过摄像头及对讲机, 实时同步活动信息, 以保证活动按照既定流程顺利的开展。External electric supplyIn order to prevent any emergency situation, a external electric supply would be prepare at the venue, as extra

43、 power supply. 发电车为防止活动现场应急类事故的发生, 我方将提前准备发电车连接到活动现场, 作为备用电源, 以防止意外停电事故的发生。发电车能够有效的提供现场用电, 为解决电力问题起到有效的保障作用。EVENT MANAGEMENT活动管理Umbrellas In case of raining, we will provide umbrella to the car drivers and at the hotel receptionBefore and after the event, our PT will carry the umbrella for VIP guest

44、s all way long爱心伞-防护措施如果遇到暴雨类恶性天气, 会场外设立专门礼仪打伞迎车, 并搭建简易的外部防御设施, 供宾客到来避雨和安全入场; 出场时配送精美爱心雨伞一把, 或者工作人员安排礼仪人员护送宾客出场上车!Fire Solution-Fire engineWe will check and arrange a certain quantity of fire solution at the venue 火灾协调消防车现场安排大量的救火措施,全方位的保障活动的安全进行,如遇火情,相关如责任负责疏散来宾,保障顺畅有序的疏散现场人群。First Aid ManagementFi

45、rst Aid collection will always stand by in our event, in case its required.医护管理届时现场配备常用医疗用具,医务人员随时待命,真正做到万无一失。EVENT MANAGEMENT活动管理EVENT MANAGEMENT活动管理The key point of Security Management is to keep the scene safe and to know how to deal with emergency situation 保安的工作主要是维护场馆的安全和特殊应急情况 Over night secu

46、rity, to keep a safety control via outdoor monitors 夜晚值勤的保安: 主要是通过外围监视设备进行安全控制 There will be important materials in the monitor room with 24 hours security 监控室内每天固定人员,24小时进行监控 Offering professional security training course 进行专业的安全保卫培训 Double-check of the security system and organization before our e

47、vent starts 活动开始前进行严格的安全保卫检查 Identification and Personal Identity System Management 严格进行证件管理系统和人员识别系统 Security Guide release to all our stuff 布控图专业安全保卫手册下发所有人员EVENT MANAGEMENT活动管理总负责职责 负责管理所有接机人员, 协助车辆总调度, 确保接机过程顺畅执行;随时掌握各个航站楼的接机状况, 确保随时掌握嘉宾接机信息。 Overall ResponsibilitiesIn charge of all the receptio

48、n, making sure that the whole process during the reception will be operated successfully.组长职责负责管理各小组接机人员, 准确无误执行接机任务。各小组接机人员成功迎宾完毕后, 第一时间与总控中心联系, 由总负责向酒店接待人员发出指令; Leaders ResponsibilitiesIn charge of all team members, ensuring the perfect execution of our mission. In direct connection with the contr

49、ol centers (airport & hotel)如接送机时遇航班延误情况, 接待人员需联系总控中心, 由总负责向车辆调配人员发出调配指令;If one of your flight is delayed, receptionist would contact the control center监督并规范各小组接机人员行为和规范动作;Supervision and control of the staff behavior掌握好各小组人员用餐时间;Master the team members timing接机完毕后, 归纳整理接机信息汇总至总负责。Report of the

50、different activities after the event组员职责服从管理, 统一着装, 规划接机用语, 引领嘉宾至停车处, 并照顾嘉宾需求;Team Members ResponsibilitiesRespect management, wear uniforms, use professional language, lead our guests to the parking place and meet their needs对于嘉宾提及的问题, 耐心解答, 并始终保持微笑;Be patient with our guests questions and keep alw

51、ays smiling停车场接待人员负责安排嘉宾乘车, 提醒嘉宾大约行驶时间, 并发放班车信息。停车场接待人员协助嘉宾搬放行李, 并提醒司机发车时间;Parking receptionist in charge of the car arrangement for our guests, remind their travelling length and give them a time table. Help guests with their luggage and remind drivers for operating time如遇班车延误, 及时反馈给组长和总负责, 待班车抵达后通

52、知组长引领嘉宾至停车场, 避免嘉宾等待; If the shuttle bus is delayed, report to your leader in order to avoid our guest waiting for very long所有人员提前抵达机场, 并提前了解当天航班信息, 并将延误信息及时反馈至各组长, 由组长汇总至总控中心All our crew need to arrive to the airport early and knowing all the flight information. In case of delay report to the leader

53、EVENT MANAGEMENT活动管理After VIP arrives, executives will lead the car to the parking lotVIP嘉宾抵达后,由专人指引车辆进入车库When you get into the parking lot, park the car according to instructions and take a lift to VIP rest room进入车库后,按照指示由停车库入口进入,停在指定区域,并乘坐活动专用电梯(直梯)抵达VIP休息室Before the event start, VIPs will use a special channel link to the scene活动开始前,走VIP专用通道由VIP休息室直达活动现场Details for Rest Room:进出休息室细节说明:Two securities would keep the entrance clean直梯门口有2名保安清场VIP will enter into the rest room directlyVI