酒店《场销售会议》培训活动纲要

1、A HOTEL XXX 大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task:Sales & Marketing Meeting任务 :市场销售会议Code 序号 :OH-SM-RM-D004Objectives: At the end of this session, each trainee will be able to provide a highly Focused approach to the sales activities and review the planningonce everytwo weeks.目的 :课程结束后，每个销售部员工将

2、能够提供高质量的方法进行销售活动，每两星期回顾一次销售计划。Standard: The Sales & Marketing Meting is to be held at least once every two weeks.标准 :市场销售会议至少每两个星期举行一次。Resources: Whiteboard, Flip Chart, LCD,培训器材 :白板，翻转展示板， LCDMethodTraining StepsTime培训方式培训步骤时间Question提问Buzz Group分组讨论LectureAndDemonstration讲解和展示Buzz Group分组讨论Lec

3、ture F/C讲解Questions提问Test测验Self-introduction自我介绍1 minutePrologue: 开场白Does anyone attend Sales & Marketing Meeting before5 minutes谁曾经参加过市场销售会议Divided two groups to have Sales & Marketing meeting within 520 minutesminutes, then the group leader willtelling all trainees what isStandard of sales

4、 & Marketing将学员分为两组在5 分钟内开一个短暂市场销售会议，组长将告诉所有学员市场销售会议的标准。before this practice the group leader will be have sales & marketing meeting standard & procedure.事先将标准程序给组长。(组长事先安排好)15 minutesAll the Standard will written in flipchart and explain reason for each item:所有的标准将写在翻转展示板上，逐条讲解。Divided

5、trainees in two groups to discuss what is procedure of10 minutessales & marketing meeting then critique after discussion.将学员分为两组讨论什么是市场销售会议的程序然后评估。Give Procedure: ( show step on prepared flipchart 1 )用翻转展示板展示所有的程序Are you all clear about the Sales & Marketing Meeting Procedures or5 minuteshav

6、e some other comments是否都清楚市场销售会议的标准和程序，谁还有其他的观点Ask key points to review this session ( key point in Flip chart 2)提问式回顾课程要点。(重点强调 )All department head or attendance must be make planning basic on the Director of Sales & Marketing suggestion report to Director of Sales & Marketing and General Manager, sales department will follow up.各部门代表将跟据本部门的实际情况制订相关的措施，在会议结束后汇报给市场总监及总经理。由市场销售部负责跟进。Summary5 minutes总结Thanks for all trainees to attend this session and does any