国家开放大学电大专科《商务英语阅读》期末试题及答案(试卷号：4050)

1、国家开放大学电大专科商务英语阅读期末试题及答案(试卷号：4050)Section One Grammar and Word Practice (40 points)Part 1 Question 110. (20 points)Each of the sentences below is followed by three choices marked A, B and C Choose the one answer that best completes the sentence. (2 points each)1. We tend to believe or wish that all f

2、oreigners will the stereotypes we haveof them.A. satisfyB. agreeC. fit2. You shouldany opportunities you have to practice English.A- make fun ofB make use o(C. get along with3. A product is that one receives in an exchange, including all attributes andexpected benefits.A. somethingB. everythingC. no

3、thing4. Managers must also consider the relative importance of to buyers in the target market before setting prices.A. productB. planC. pricea company may involve hiring from outside the company.A. Having staffedB. StaffingC. Staff6. programs include wages and salaries, incentives and benefit for wo

4、rkers.A. MarketingB. OrientationC. Compensation7. The Belt and Road Initiative advocates among civilizations and respects thepaths and modes of development chosen by different countries.A. toleranceB. conflictC existence8. Countries should further enhance trade and investment and establish a network

5、 of free trcide areas that meet high standards.A. facilitatorB. facilitationC. facilitating9. Businesses established in foreign countries should contribute to the social ofthose countries.A. advancesB. advantageC. advancement10. To become competitive globally,are grouping regionally.A. economicsB. e

6、conomiesC. economistsPart 2 Question 1120. (20 points)Choose the correct word or words from the box to complete the following sentences. (2 points each)in turn metaphoradvertising falltemptation tangiblestockholdersformulate depictconsist11. Sole proprietorship, the most common business form, of one

7、 person doing business with no legal charter.12. Theseshare in the company' s profits and elect a board of directors tooversee the professional managers who run the company.13. Top managers set policies9 strategies, and oversee all of a firm's major decisions.14. Each of the plant managers r

8、eports directly to the vice president for productionwho.,reports to the president.15. Most business prepare organizational charts that the company ? s struct ure and how employee where they fit into the firm's operations.16. In poetry the rose is often a for love.17. We may all claim the moral h

9、igh grounds but how many of us can resist the 9.18. Innovation is the result of creativity the process that produces one or more innovations.19. is a paid, non-personal message communicated to a select audience through a mass medium.2(). There was a dramatic in sales to the USA between 1997 and 2000

10、.Section Two Reading Comprehension (40 points)Question 2130Read the following passage and decide whether the following statements are true or false. (4 points each)Manners and CustomsChanges occurring in manners and customs must be carefully monitored> especially in cases that seem to indicate a

11、narrowing of cultural differences among peoples. Phenomena such as McDonald's and Coke Cola have met with success around the world, but this does not mean that the world is becoming westernized. Modernization and westernization are not at all the same, as can be seen in Saudi Arabia, for example

12、.Understanding manners and customs is especially important in negotiations, because interpretations based on one's own frame reference may lead to a totally incorrect conclusion. Universal respect is needed in cross-cultural negotiation- To negotiate effectively abroad> all types of communica

13、tion should be read correctly Americans often interpret inaction and silence as negative signs. As a result 9 Japanese executives tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take clays to negotiate in the Middle East because the

14、Arab parly may want to talk about unrelated issues or do something else for a while. The aggressive style of Russian negotiators and their usual last minute change requests may cause astonishment and concern on the part of ill-prcparcd negotiators.21. Changing manners and customs should receive care

15、ful attention when doing international business.22. 'he success of McDonald*s and Coke means the world has been westernized.23. Americans consider doing noihing and keeping silent as a sign of disagreement.24. Japanese executives tend to expect that their silence can get Americans to lower price

16、s or sweeten a deal. b Sweeten a deal' here means to pay more money for the deal.25. Arab businessmen tend to concentrate on business d uring the process of negotiation.Read the following passage and choose the best statement (A, B, or C) for each questions. (4 points each)Foundations of Busines

17、sBusiness is the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society's needs. Four kinds of resources material? human, financial ? and informationalmust be combined to start and operate a business. The three general types of businesses a

18、re manufacturers service businesses and marketing middlemen.Profit is what remains after all business expenses are deducted from sales revenue. It is thus the payment that business owners receive for assuming the risks of business： primarily the risks of not receiving payment and ol losing whatever

19、has been invested in the firm. Most often, a business that is operated to satisfy its customers earns a reasonable profit.By studying business, you can become a more informed consumer and investor and be a better employee. And with a working knowledge of business, you may decide to open your own bus

20、iness.Since its beginnings in the seventeenth century. American business has been based on private ownership of property and freedom of enterprise. And from this beginning, through the Industrial Revolution of the early ninctcenlh century, to the phenomenal expansion of American industry in the nine

21、teenth and early twentieth centuries, our government maintained an essentially laissez-faire attitude toward business- However, during the Great Depression of the 1930s, the federal government began io provide a number of social services to its citizens. Government's role in business has expande

22、d continually since that time.c l c I I -T- kr ht-、工 、+ mr A-A- i Trr / JLU c Trr、26. Material, humant financial, and informational are combined to be.A. foundations of businessB. a service businessC. marketing research report27 By studying business, you can become and investor and be a betteremploy

23、ee.A< more informed a consumerB. a more informing consumersC. a more informed consumer28. With a working knowledge of , people can open their own shop.A< weatherB. businessC. middle class29. has been based on private ownership of property and freedom of enterprise since the 17th century.A. Ind

24、ustries in AmericaB. American businessC. American government30. In the following descriptions about the phrase 6 laissez-faire ' , which one is not correct?A. Laissez lairc is an economic lheory that opposed any government intervention in business.B. Laissez-faire is an economic philosophy of fr

25、ee market capitalism.C. Laissez faire refers to the government control in business.Section Three Translation (20 points)Translate the following passage into Chinese. (20 points)31. Before the price of a product can be set, a firm must decide whether its basis for competition will be its low price or

26、 some non price consideration- Also, managers must consider the relative importance of price to buyers in the target market before setting prices.Prices may be established based on costs, demandst the competitions7 prices, or somecombination of these. Cost-and competition-based pricing are simpler t

27、han demand-based pricing, which considers additional marketing factors in the pricing process- Once basic prices are set, the seller may apply various pricing strategies to reach its target markets more effectively.试题答案及评分标准(供参考)section (Jne Grammar and Word Practice (40 points)Part 1 Questions 110. (20 points)Each of the sentences below is followed by three choices marked A, B and C. Choose the one answer that best completes the sentence (2 points each)1. c2.B3. B4. C5. B6. C7.A8. B9. C10. BPart 2 Question 1120. (20 points)Choose the correct word or words from the box to complete