BEC口语总结(口语书各主题总结).doc

1、BEC口语总结(口语书各主题总结)V:1.0 精选总结BEC 口语总结(口语书各主题总结)2021- -6 6- -8 8BEC 口语总结(口语书各主题总结)BEC 口语总结 一商务旅行/ 差旅(1) 前期准备 preparation1.acmodation：book a hotel（hall等）with adequate working facilities（ such as fa machine ， inter access，puters 等）2.transportation :choose a convenient（suitable）means of transportation (2)

2、 费用：hotel bills，traveling epenses，publ transportation fares ， fa or telephone charges，client entertainment epenses BEC 口语总结(口语书各主题总结)(3) 考虑因素:文 化 差 异 cultural differences ：different thought patterns；working style ；ways of decision-making ；shopping habits；ways of seeing the world 如何应对:1.promote the g

3、lobal mindset 2.bee sensitive to the cultural difference/be open-minded 3.respect for native culture 4.consider cultural taboos 5.the staff should acquaint with BEC 口语总结(口语书各主题总结)differences in language，laws and social customs 6.relocate the employee to work abroad to eperience different working sty

4、le训 二员工培训 training(1) 主要内容：（内容+ 意义1.munation skills +avoid misunderstanding；get the work well done2.customer serve +it is crital to meet customers“ needs ； increase BEC 口语总结(口语书各主题总结)customers” erpersonal relationship + enhance mutual understanding and trust4.puter skills + it is im

5、portant for conducting administrative and offer tasks5.safety training + ve practal adve for avoiding getting hurt6.business eths （ 商 业 道 德 ）+customersrs; loyalty and trust to the pany(2) 重要性从公司发展的角度看：1.enhance pany image BEC 口语总结(口语书各主题总结)2.increase productivity 从雇员的角度：1.increase job satisfaction2.

6、boost morale（among employees）3.enhance effiencies in process whh result in financial gain4 .reduce employee turnover/retain employee5.acquire more practal skills that is benefial for the personal development6.ensure employees have greater mitment in their work/continue effort BEC 口语总结(口语书各主题总结)7.ens

7、ure employees keep up with the latest information for market trend9.help them have a clear idea of future job(以上的好处或重要性适用于任何有关公司发展的政策措施或活动) (3) 如何使培训有成效Good preparation ensures effective training（任何有关准备的主题都可以套用）1.maintain a positive energy and attitude 2.fully equipped facilities 3.meet the training

8、 needs/requirements BEC 口语总结(口语书各主题总结)4.pany budget 5.well-organized materials （ （4 ）如何鉴定培训 是否具有成效1.organize a relevant test2.to conduct a survey to partipants to see whether they have any improvement in the work performance3.whether the training address the issues/solve problems三 激励员工 留住员工措施：（具体措施+

9、好处）BEC 口语总结(口语书各主题总结)1.offer financial benefits/bonus2.effective training + 同上 training的好处 3.provide cozy/fortable working environment + feel at ease/increase effiency 4.paid holiday + release 5.profit-sharing plan 公司利润分享制 6.stock option 7.constant munation between the employer and the employer 8.fl

10、eible working hour+ balance work and life/reserve time for family，hobby or personal development BEC 口语总结(口语书各主题总结)9.offer some special ft that meet employeers;s epectation 10.opportunities for promotion 11.offer physal health check-up for the staff/membership or discount at health and fitness club聘

11、四招聘 Recruiting(1) 招聘方式（优缺点）1.内部招聘 internal promotion优点：have more motivational value boost morale encourage employees to BEC 口语总结(口语书各主题总结)continue effort ve other employees antipation of promotion reduce the orientation and training cost make good use of abundant human resources缺点：if not fair，it wil

12、l lead to internal conflt补充一下内部招聘的具体做法：a seleBEC 口语总结(口语书各主题总结)ction test/welBEC 口语总结(口语书各主题总结)l-designed intBEC 口语总结(口语书各主题总结)erview/check rBEC 口语总结(口语书各主题总结)ecord of past BEC 口语总结(口语书各主题总结)performance/apBEC 口语总结(口语书各主题总结)praisal2 ，外部招聘 eternal recruitment优点：receive a source of new ideas/latest kno

13、wledgeavoid unfair selectingbe contributable to pany“s overall growth and success缺点：deprive career antipation BEC 口语总结(口语书各主题总结)discourage moraleIncrease training cost其他 招聘方式（TV ，newspapers， ，inter ，recruitment pany ）各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）Interne(online recruitment)：lost cost；reach vast audienc

14、e/attract wide attention ； attract potential customers + may be annoying Television：reach vast audience + high cost；people often change channels Newspaper(put ad in the local BEC 口语总结(口语书各主题总结)newspaper)：reach vast reader + lifespan is short, readers often discard them quklyask a recruitment pany :p

15、rofessional + high cos；cannot find the right person五广告宣传方式（招聘，发表新产品）等）launch a advertising caign， ，publity1.Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers + BEC 口语总结(口语书各主题总结)may be annoying 2.Television：reach vast audience + high cost；pe

16、ople often change channels 3.Newspaper(put ad in the local newspaper)：reach vast reader + life span is short, readers often discard them qukly 4.radio：low cost 5.ve out free sle：ve a personal eperience6.send direct email to target customers：get a mailing list of target customers；attract potential cu

17、stomers + people often ignore or just delete it BEC 口语总结(口语书各主题总结)immediately without open （should use attractive headline）7.ve out leaflets六商务会议(1) 前期准备（召开前要考虑的要点）1.agenda（key point）：set out in advance to state date，time and location；inform them of all the items to be discussed together；ask them fo

18、r suggestions for BEC 口语总结(口语书各主题总结)items2.venue：choose a suitable venue；with convenient transportation ； big enough to acmodate all the partipants； 3.facilities ：fully equipped with necessary facilities such as overhead projector，fa，telephone，puter with access to the inter4.the size/length of the m

19、eeting(2) 集会的目的：1.keep on track of market trend(to BEC 口语总结(口语书各主题总结)respond qukly)2.gather ideas to reach more workable final decision3，offer platform to share valuable eperience 3.echange views to solve problem (3).其他形式的集会活动1.buffet dinners2.afternoon teatime3.sightseeing tour4an reward ceremony 目

20、的同上：商务会议的目的(4).：参会需要带的文件（只是个大概）：1.work plans BEC 口语总结(口语书各主题总结)2.analysis for market trend and development3.sales report（销售会议）4.related figures/datave a overall pture ； useful for setting goals/targets（5 ）参加会议需要注意什么( 会中):1.listen carefully :show respect to others；benefit from their views2.take notes

21、：ensure not miss the important items；useful for later reference七缓解工作压力/ 应对繁重工作BEC 口语总结(口语书各主题总结)(1).表现：consistently working lateworking through lunche to work even when ill/often ask for sk leaverush to meet tight deadlinebring work home (2) 后果：high turnover；poor performance；in low spirit；lower prod

22、uctivity (3) 解决措施：( 具体措施+ 好处)1.time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine BEC 口语总结(口语书各主题总结)work2.fleible working time + balance work and life 3.provide some sports facilities/organize sports activities + enhance employees” hea

23、lth 4.encourage to take up a hobby + get off the fatigue 5.provide coffee rooms and nutritious refreshment + help to rela 6.provide childcare/eldercare/transportation facilities + help to cope with these responsibilities BEC 口语总结(口语书各主题总结)八解决公司危机的措施：It is really time that we should take some immedia

24、te measures1.issue a news release 2make arrangement for the vtims 3.offer all kinds of assistance 4.offer some pensation 5.assign some staff to their family to help to cope with tragedy 6.make a promise anize some related training programme about BEC 口语总结(口语书各主题总结)8.(产品)recall all the product

25、 from the market to prevent possible danger九公司选址/ 迁址考虑因素：1 get closer to the target market 2 cheaper labor cost；low rates of corporate ta 3 site ：well-established and fast-grog business area（whh have high level of demand for serves）4 convenient publ transportation BEC 口语总结(口语书各主题总结)5 leasing rent （

26、choose one can afford）6 avoid petition 7 consider epansion potential（ whh offer some fleibility and room for the epansion of pany）8 better working environment：好 处 ：boost business ； lead to higher-quality performance ；increase pany“s profits （这几个都是万能短语）十市场营销( 产品相关的话题)BEC 口语总结(口语书各主题总结)(1) 产品属性：brand；

27、pre；quality；after-sales serve；reputation；reliability (2) 价格的制定影响因素:petition; supply and demand; customers” perception of pre 措施: offer seasonal /trade/cash discount to stimulate demand，boost saleCarry out survey to find out customersrs; needs and tastes (3) 产品推销/ 推广目的：aim at target market；promote pr

28、oduct effiency；meet and beat fierce petition BEC 口语总结(口语书各主题总结)capture a large market share（占领市场较大份额）方式：1.launch a advertising caign(略，见上) 2.personal selling ：employ some eperienced salespeople 3.sales promotion：offer promotional fts；coupons 优惠券；rebate回扣；loyalty scheme；sweepstake 抽奖；free sles；tradin

29、g st；contest 4.publity：mass media 好处：attract potential customers ；boost the sale of product ； encourage BEC 口语总结(口语书各主题总结)customers to try new products (4) 客户服务 customer serve目的：increase the level of customer satisfaction ； meet customersrs; epectation；improve the standard of customer serve 提高服务质量的措

30、施：1.Have an after-sale serves supervision system （ monitor ，supervise）2.staff training programme(improve staff friendliness ； the speed of serve；learn to deal with customer plaints) BEC 口语总结(口语书各主题总结)3.check sales figures regularly 4.obtain feedback from customer (set up a hotline；conduct a survey) (5) 留住顾客目的：maintain customer loyalty；keep customer 措施：1.understand