奔驰a200lAnji：aPastoralPainting

1、奔驰a2001Anji:aPastoralPaintingInMarch,2009,AnjiCountystarteddistributing30-million-worthtourismcouponsa11overChina,invitingtouriststosee“Anji,abeautifu1pastora1ofChina”.ThecouponswerefirstdistributedamongcitiesintheYangtzeRiverDe1taandHangzhouwasthefirsttogetthecoupons.Anji,arura1countyinnorthernZhej

2、iangProvince,isfamedforitsbambooforests.OnJanuary15,2008,thecountyspeop1escongressadoptedareso1utiontobui1ditse1fintoacountywith“ChinasBeautifu1Vi11ages”.Beforetheambitiousprojectwas1aunchedona1arge-sca1eacrossthecounty,Anjiwasa1readyrecognizedastheHomeofBambooandanationa1eco1ogica1mode1.The1atestpr

3、ojectaimstoreshapeAnjiintoarura1prototypeofChina.Whatthecountywantsisthemostbeautifu1rura1vista,thec1eanestvi11ageappearance,arura1economythatbestfitswithregiona1characteristics,mostfu11-f1edgedpub1icservices,mostf1ourishingregiona1cu1ture,andahappiestrura11ife.Theprojectistorefurbisha11ofthecountys

4、187administrativevi11ages.Thewho1ecountyistoberedesignedasatourismzoneinthemasterp1an,eachvi11ageistoberemode1edasatourismattractionandeachhouseistoberebui1tasaseparatevi11a.Thecountyhasformu1atedanout1ineandagenera1imp1ementationp1anforthe10-yearprojecttotrans1atethedreamintorea1ity.Thetownsacrosst

5、hecountyhavedreameduptheirindividua1correspondingdesignstoimproveenvironment,localeconomy,publicserviceandrurallifestyle.Thecostfortheprojectisestimatedtobe12-14billionyuan.Howcanthecountywithayearlyrevenueof1.5billionaffordsuchalarge-scaleproject?Thecountygovernmenthassetupafundandput200millionayea

6、rintothespecialcoffer.Themoneywillnotbeallocatedascapital.Itwillbeissuedasgrantsandawardsaftermicroprojectsarecompleted.Thefinancialsupportisachain:thecountygovernmentgivesacertainamountofawards,thecountygovernmentissuesacertainamountofawards,villageschipinoutoftheirownpurses,enterprisescontributeap

7、artofneededcapital,andinvestorsfromoutsidethecountyareencouragedtoparticipateinindividualvillageprojects.Somemoneycanberaisedthroughmarkets.Atpresent,136businessesinthecountyhaveteamedupwith125administrativevillagestokickofftheirseparateprojects.370millionhasbeencommittedfor424villageprogramsbyfirst

8、batchof61“ChinasBeautifulVillages”.Thecountyconducteditsfirstacceptancecheckattheendof2008.Fiftyvillageswerefounduptostandard.XieShaoming,afarmerinthevillageofShiling,wasoneofthefirstvillagersthatrespondedtotheproject.Witharemodelingplandonebyaprofessionaldesigner,thehousewentunderafaceliftproject.W

9、ithoutanymajorstructuralchange,thehousenowlookscompletelydifferentatthecostoflessthan40,000yuan.Thevilla-styledhousemergesperfectlywiththeenvironment.ShanchuanTown,aruralareawith92%ofitslandcoveredbyvegetation,hasbenefitedfromthecountyproject.Thetownhascleanedupsomeuntidyspotsinareasbetweenvillages,

10、installedhouseholdwastewatertreatmentprojectsintomostvillages,setupanetworkofrefusedisposalthatcoversallthevillages,andintroducedacleandrinkingwatersysteminto90%ofthehouseholds.Nowadays,investorscometochooseprojectsformulatedbythetownplanners.Itisnowwaybeyondthephasewhenthecountygrabbedallkindsofinv

11、estmentswithoutaskingtoomanyquestions.ShilingVillageisnowaruraldestinationthatoffersaspecialentertainment.Twenty-eighthouseholdsinthevillageruntheirfamilybusinessesasaone-stopdineandwinehospitality.Touristscometounwindandenjoyruraldiet.Nowadays,therearemorethan500householdrestaurantsinpicturesquevil

12、lagesacrossAnjiwhichcatertourbanvisitorswhocometoenjoyapastoralsceneryofbambooforests,bubblingstreamsandmountains.Thevillageisnowaccessedbyafive-kmroadlinedwith2,000crapemyrtle.Foreightconsecutiveyears,Anjihasledtheprovinceintermsofpercapitaincomeinitsruralarea.Thecountyisknownforitshighlyspecialize

13、druralindustries.Huangdu,hometoeightprize-winningwhite-teaenterprises,isavillageof420households.Thepercapitaincomeofthevillagewas15,600yuanlastyear.Thevillagershavemorethan100cars.Eightfamiliesinthevillagelivewithvillagesubsidies,victimizedbylong-termdiseasesordisability.Therestof412householdsnowliv

14、eintheirvilla-styledvillas.WhiteteaisnowabigbusinessinAnji.Theoutputvalueofthewhiteteafor2009isestimatedtobe675millionyuan.Regionalcultureisanotherhighlightofthenewruralreconstructionproject.Villageskeeptheirdistinctfeaturesandtraditions.ThevillageofYutiaohashundredsofamateurpaintersandcalligraphers.Someofthemmakealivingbypaintingonpaper-fansforalocalbusiness.Nowadays,thevillagehasaninstitutewhereamateurartistsgather.GuishanchangVillageisgoingtobuildamuseumtoreproduceitsancientbamboo-raftinghistory.Ingoodolddays,thevill