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1、金博大店与国贸店金博大店与国贸店SWOT对比分析对比分析 1 1、地理位置;、地理位置;2 2、美誉度;、美誉度;3 3、A A类品牌;类品牌;4 4、客层结构;、客层结构;1 1、经营规模;、经营规模;2 2、店铺形象;、店铺形象;3 3、业态组合;、业态组合;4 4、营销投入;、营销投入;5 5、品牌调整;、品牌调整;6 6、品牌结构;、品牌结构;7 7、会员管理;、会员管理;8 8、无潜力可挖;、无潜力可挖;1 1、调整装修;、调整装修;2 2、地铁新开;、地铁新开;3 3、新增业态;、新增业态;1 1、周边竞争店调整;、周边竞争店调整;2 2、周边新开店;、周边新开店;3 3、国贸调整
2、;、国贸调整;4 4、大调整前品牌稳定;、大调整前品牌稳定;SWOT Analysis ChartSTRENGTHS Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar mattersSWOT Analysis ChartWEAKNESSES
3、 Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar mattersSWOT Analysis ChartOPPORTUNITIES Click on the text box to enter yourinformation Remembe
4、r, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar mattersSWOT Analysis ChartTHREATS Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief
5、 Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar mattersSWOT Analysis ChartSTRENGTHS Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformationOPPORTUNITIE
6、S Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformationWEAKNESSES Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on
7、the text box to enter yourinformationTHREATS Click on the text box to enter yourinformation Remember, bullets should enumeratesimilar matters Be clear and brief Click on the text box to enter yourinformationSWOT Analysis ChartSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATSSWOT Analysis ChartSTRENGTHS Click
8、on the text box to enter your information Remember, bullets should enumerate similarmatters Be clear and brief Not every detail is important Keep it simple! Click on the text box to enter your information Keep it simple! Remember, bullets should enumerate similarmattersSWOT Analysis ChartWEAKNESSES
9、Click on the text box to enter your information Remember, bullets should enumerate similarmatters Be clear and brief Not every detail is important Keep it simple! Click on the text box to enter your information Keep it simple! Remember, bullets should enumerate similarmattersSWOT Analysis ChartOPPOR
10、TUNITIES Click on the text box to enter your information Remember, bullets should enumerate similarmatters Be clear and brief Not every detail is important Keep it simple! Click on the text box to enter your information Keep it simple! Remember, bullets should enumerate similarmattersSWOT Analysis C
11、hartTHREATS Click on the text box to enter your information Remember, bullets should enumerate similarmatters Be clear and brief Not every detail is important Keep it simple! Click on the text box to enter your information Keep it simple! Remember, bullets should enumerate similarmattersSWOT Analysi
12、s ChartSTRENGTHSSTRENGTHSOPPORTUNITIESTHREATS Click on the text box to enter your information Remember, bullets should enumerate similar matters Be clear and brief Click on the text box to enter your information Remember, bullets should enumerate similar matters Be clear and brief Click on the text box to enter your informati
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