第三方物流优势的合作策略研究

1、The Cooperation Strategy Research on theThird Party Logistic AdvantagesThe companies original logistic manner had been changed along with the development of the division of labor，and there have been the third Party logistic as the professional logistic service companies，which fully make use of the a

2、dvantages of division of labor based on specialization，and let the other companies can concentrated on their core business. “The Third Party logistic” refers to the logistic operation manner that let a third party- independent with the provider and demanderto accomplish the logistic service，which is

3、 to consign part or all of the logistic activities to the professional logistic companies. The third party logistics companies provide flexible service according to actual circumstances and the customer individual need. They can only responsible for the logistic system design and operation，and dont

4、directly perform the activities of transport or storage，which can also be outsourced to the professional transport team and warehouse companies，this can ensure to provide the most convenience service to the customers.More and more companies had chosen to build long-term partnership with the third pa

5、rt logistic companies overseas .According to the cooperation，the two parties had developed their own efficiency，saved the logistic cost，increased the profits，advanced the customer service level and enhanced their own competitive advantages. Some expert even thought，the companies have to build such k

6、ind of long-term partnership，in order to survive and grow in the present market environment. However，it is very difficult to built the long-term and closed partnership，many companiespartnership with the third party logistic companies is not harmony. They usually begin with a high expectation，and end

7、 up with legal dispute 。There are still many companies feel confused about how to cooperate with the third party logistic companies effectively，at the time when logistics outsourcing had became so popular. Therefore，this article will look inside the issue about how to cooperate with the third party

8、logistic companies successfully. Analysis of Third Party Logistics Companies Advantages ，Advantages for enhancing the service level. The logistics is not the core business for a company，therefore they didnt do enough jobs in a range of the service，such as packaging，delivering，after-sale service，prod

9、uct recalling and so on. But for the professional logistics companies，logistics service is their core business ,they have more experience and are more professional in such kind of logistics service and，activities which can attract and retain the customers. The professional logistics companies can in

10、tegrate the small amount of delivering requests to achieve the effect of economy of scale，which can decrease the companiesoperation cost，enhance the service quality，and increase the flexibility.They can exploit the advantages of professional logistics，to provide value added service，such as goods int

11、egrated transportation，storage management，tagging & labeling，sorting，orders executing，and the service can also be extended to include the management of reshipped goods，repair & replace. goods recycling and other value added service. Generally speaking，by the service provided by the logistics

12、 companies，the goods of the corporation can be delivered to the customers on time and more safely than ever before，which can enhance the customers satisfaction.Decrease the companies cost. Decrease the direct transport and distribution cost .It is one aspect of decreasing the total logistic cost to

13、decrease the transaction cost paid directly by the customer，such as transport，warehouse cost. In the past companies used to apply the stochastic and dispersive manner .On the one hand，this kind of extensive management style had increased the uncertainty of service quality，and on the other hand it in

14、crease the transaction cost and operation fees, this is one of the reason that caused the high operation costs of companies from the year dot. However, according to the professional transport & distribution system and exported management by the logistic companies, it can not only solve the probl

15、ems above, to reduce all kind of transport, load and unload fees, but also effectively transfer the companies good damaged risks during the circulation.Decrease the risk cost, the existence of huge storage, not only increased the companies cost, but also enhanced its operation risks. Especially when

16、 the market competition became more and more fiery, the need of market is volatile, the speed of price and demand had been strengthened continuously. The more stocks the company have, the more risks of products depreciation and elimination it faces. Huge storage will lead to the lost cased by time e

17、ffect. The professional service provided by third party logistic companies can help the corporations largely decrease the storage, transfer the relevant depreciation fees effectively, and decrease the risk cost.The optimized cash flow, enhances the enterprise fund efficiency。For the in-house logisti

18、cs, the corporation need to invest a great deal of capitals to purchase the logistic equipment, construct warehouse and information. These resources are heavy burden, for the business enterprise, especially the small business enterprise, which are lack of funds. It can not only reduce the investment

19、 of equipment, but also liberated the funds taken by warehouse and transport team by using third party logistic companies, which can accelerate the turnover of capital. From a partial perspective, the logistic service can decrease the various cost for the corporations effectively, and from overall p

20、erspective, it may further improve enterprises fund-flow, enhances the fund efficiency, and therefore to realize the enhancement of the economic efficiency from the capital operation angle.Construct the corporationscore competiveness，Because the limitation of the resources, corporations can not beco

21、mes the expert at every aspect in the business. In this situation，the corporations must concentrate their resources on the core business，to control high increment part which depends highly on knowledge and technology in their own hand, this is to construct the core competiveness by all the resources

22、，but let the third party logistic companies accomplish the low increment part. To hand over the relevant service such as transport, the warehousing and so on to the specialized third party physical distribution company，can fully make use its specialized logistic advantages, largely reduce the corpor

23、ations investment and operation cost, realization the reasonable disposition of raw material and product, as well as highly effective transportation and allocation of products，and is beneficial for the corporation to integrate their HR，capital and resources to construct the core business. Moreover，t

24、he third party logistic companies can link the logistics activities of each correlation enterprise, such as raw material supplier，the wholesaler，the retail merchant and so on, in the supply chains upstream and downstream，through its grasping logistics system development & design capacity，enables

25、 the enterprise to form one kind of formidable supply chain.By using the third party logistics, the enterprises can strengthen their market strain capacity, including the geography span flexibility (supposes or cancellation) and the flexibility carries on other adjustments according to the environme

26、ntal variation. In the enterprises operation because of the changing of market demand and adjustment of enterprise operation strategies，the logistic equipment can not adopt to the operation . If rebuilds，then invests is large, the time is long, the market reaction rate of the enterprise also must be

27、 affected. In the usual situation, the enterprise need to build its own logistics channel when enters the new market, this not only needs to consume the massive funds and the energy, but also when the logistics network had been established，the product possibly entered the winter, has not had the pos

28、sible market to share. If the logistics activities are outsourced to the third party logistics companies，the enterprise may act according to the market demand，nimble change the cooperation content with third party logistic companies. It can both reduced the investment，and strengthened the enterprise

29、s flexibility to the market, and many achieve very inaccessible market than the enterprise own ability, using the third party logistic companies logistics network, to expand products market share, and to enhance enterprises competitive competence.In view of the fact that third party logistics compan

30、ys many superiority, the enterprise will have to carry on the effective cooperation with the third party logistics company, if it want to have the superiority in the future competition. It will make the analysis slightly below about how to carry on the effective cooperation with the third party logi

31、stics company. After the enterprise has outsourced their logistic activities to the third party logistics company, the enterprise had then formed the cooperation relationship with the third party company, this kind of cooperation can be divided into three kind as following. Transactional logistic re

32、lationship. This kind of relationship is built on the basis of one transaction or a rang of transactions. In this stage, the third party logistics company develops the range of service unceasingly, increasing the classes of service, gradually carrying on the special-purpose property investment to th

33、e customer enterprise, and enhancing the cooperation with the customer enterprise. Partnership logistic relationship. This is a kind of relationship which depends on the special details determination, guided by the contract, provides the value-added service, achieves the specific contract goal, and

34、enlarges the special-purpose property investment to customer enterprise, such as IT, warehouse, talented persons and so on, to reduce the operation cost of customer enterprise and share management risk.Strategic alliance partnership. This is a planed durability cooperation. For the realization of bo

35、th sides common interest, they have the consistent value orientation and the strategic target, sharing risk and benefit, depending on each other mutually. Construct the strategic partnership(1) Must have a correct understanding and the transformation from the idea to the third party physical distrib

36、ution company. The third party logistics company is the strategic alliance with the manufacture enterprise. In the service content, it provides for the manufacture enterprise not merely the disposable transportation or the allocation service, but one kind of long-term contractive and comprehensive l

37、ogistic service. Its final function is to guarantee the manufacture enterprise logistic system highly effective operation and optimizes the supply chain management unceasingly. Its service involves the manufacture enterprises entire management process including sales plan, the stock management, the

38、ordering plan, the productive plan and so on, had far surmounted in the manufacture enterprise general sense business relations, but is combines to form closely a unite, and one kind of strategic partnership, he third party logistics company is the strategic investor of the manufacture enterprise, i

39、s also the risk undertaker. The third party logistics company does not pursues the short-term economic efficiency, exactly said，it is one kind of investors status to serves for the manufacture enterprise. This is its typical characteristic as a strategic alliance. For instance, in order to meet the

40、manufacture enterprises need, the third party logistics company often voluntarily invests or by the joint capital constructs modernized & specialized warehouse, the personalized information system，as well as the special transport vehicle and so on, for the manufacture enterprise. This kind of in

41、vests range from several million Yuan to hundred of million Yuan，have directly saved the massive expense for the manufacture enterprise，but the risk of this kind investment is also undertakes by itself inevitably. The originates of third party logistics companys profit is consistent with the manufac

42、ture enterprises profit. From essentially saying，the third party logistics companys profit originates from the new value which accord in the modern logistic sciences promotion，this is also the third profit fountainhead which we mentioned frequently.(2)Clear the difference of the strategy partner rel

43、ations and the traditional market transaction, The traditional transaction relations are based on the single transaction congruent relationship，but the strategy partner relations are formed through the long-term development，completing the complementarily work by both sides and obtaining the result w

44、hich cant be achieved by either part. All quarters of the cooperation share information, brave dangers altogether, to mutual benefit and seek win-win but not to get the zero and the competition. The strategic partnerships function is broader, and the request is high. In the strategic partnership agr

45、eement, it usually requests the third party logistics company provide more comprehensive logistic function, including: Transportation, warehousing, order execution, information management, stock management and strategic retailing consultation and so on. Moreover it also requests to integrate these p

46、hysical distribution function organically, and provides integrated logistic service. But in the traditional logistic transaction, the third party logistics company only limits to one or two logistic functions, for instance transportation or warehousing. In the strategic partnership，the logistic dema

47、nd enterprise only holds the minority several logistic partners. The logistic demand enterprises partner number is decided by its own management statue，as well as the third party logistic companies supplement ability. But in the traditional transaction relations，there are more third party logistic c

48、ompanies to be elect for the service object. If the enterprise want to realize the transform from competition thought which lead by the isolation management to realize the transform from competition thought which lead by the isolation management to operates independently to the new thought of cooper

49、ation competition which seeks the win-win situation. They should hand over the logistics to third party which have competitive advantages, and form the partnership with the third party logistic companies, participates in the domestic and the international competition by the entire supply chain overa

50、ll supply and demand contract relationship, but also to strengthen cooperation of both sides. Both sides should positively cultivate and build the common value and organizational culture of mutual trust and the mutual benefit, to realize the cooperation of both sides compatibility, then it is helpfu

51、l in eradicating the zero and the competition to realize win-win situation. The enterprise needs to regard the third party logistic companies as the partner for the pursue of long-term development strategy, not the short-term benefit transaction relationship; concern the logistic cooperation as the

52、value center and the profit and center, not the cost center. The two sides is the cooperation alliance which seek mutual benefit and take on the risk altogether.The concrete steps of construction strategic cooperative partnership. Preparation, earlier period communication. If the enterprise can intr

53、oduce the third party logistic service effectively，it will affect each aspect of enterprises operation，from the sale and the marketing to accounting and the finance. This possibly request the enterprise policy，culture and behavior all take the corresponding change. In order to make this process carr

54、ied on smoothly，the enterprises top administrative personnel must support the enterprises entire logistic completely.The plan of outsourcing third party logistic service needs to obtain enterprise top-level administrative personnels strong support. The enterprise director who in charge of this plan

55、should“in its position，seeks its polities”，take the responsibility worthily .Certainly. It is insufficient to only have the high一level Personnels support in the plan of outsourcing third party logistic service，at the same time，it also needs the enterprise general staffs support specially each depart

56、ments people who is in charge, firstly must unify the ideological recognition, setting up the viewpoint of facilitation third party logistic service. Because the enterprise inside structure needs to be readjusted to adapts the need of outsourcing the logistic business, the enterprise supply chain ma

57、nager supposed to carry on the communication with the correlation departments staffs immediately, letting the staff understand the arrangement of the enterprise structure reorganization, helping internal staff to adapt the new conduct method, to expect a more effective coordination, and to avoid the

58、 company interior personnels anti foreigner and the resistance. Earlier period preparation. The introduction of third party logistics company is a significant change of the enterprise management manner, it will have the significant influence on logistics achievements and cost, therefore it will need

59、 to carry on the massive reforms，and to carry on the corresponding adjustment and redefine the enterprise structure, in order to establish outsourcing examination & critique and the monitor mechanism, simultaneously it will be supposed to consider the customer question of the project, both cooperation parties must be fully prepared, to facilitate the implementation of logistics project. Maintains of strategic cooperation partnership, In order to obtain the trust of third party logistics company，besides the formulation of the c