国际商务管理（英文） 课程教学大纲

1、国际商务管理（International Business Management）课程编号：F0102021S学 分：2开课学院： 管理学院课内学时： 32课程类别：专业基础课课程性质： 必修/限选一、课程的性质和目的This course is a basic course for majors of business management.This course mainly introduces the theories, policies and practice of international business. It is important for the students t

2、o master the theories of international business, to analysis and understand the problems and practices of international business, to apply business instrument into practice, leads students to analysis the problems scientifically.The main task of this course is to let the students learn the basic con

3、cepts and principles of international business market, global marketplaces and business centers, legal, technological, accounting and political environments, the role of culture. The students should be familiar with the international strategic management, strategies for analyzing and entering foreig

4、n markets, international strategic alliances. How to manage international business operations including international marketing, international operations management, international financial management and human resource management.二、课程教学内容及基本要求（一）课程教学内容及知识模块顺序1An overview of International Business（2

5、h） (1)The definition of international business(2)International business activities(3) The Era of globalization(4) The contemporary causes of globalizationBasic requirements：The chapter requires students to know the definition and brief history of international business, master the scheme and history

6、 of international business 2 Global marketplaces and business centers（4h） (1) The marketplaces of North America(2) The marketplaces of Western Europe (3) The marketplaces of Asia (4) The marketplaces of Africa and the Middle East (5) The marketplaces of South AmericaBasic requirements：This chapter r

7、equires students evaluate the impact of the political and economic characteristics of the worlds various marketplaces on the opportunities available to international business.3.Legal, technological, accounting and political environment(4h)(1) The legal environment(2) The technological environment (3

8、) The accounting environment (4) The political environmentBasic requirements：This chapter requires to describe the major types of legal systems confronting international business and explain how domestic laws affect the ability of firms to conduct international business.4. The role of culture(4h)(1)

9、 Characteristics of culture(2) Elements of culture(3) International management and cultural differences Basic requirements：This chapters is to discuss the primary characteristics of culture and identify the means by which members of a culture communicate with each other.5. International strategic ma

10、nagement (4h)(1) The challenges of international strategic management(2) Strategic alternatives(3) Components of an international strategy(4) Developing international strategiesBasic requirements：It requires to characterize the challenges of international strategic management, access the basic strat

11、egic alternatives available to firms; distinguish and analyze the components of international strategy and describe the international strategic management process.6. Strategies for analyzing and entering foreign markets( 6h)(1)Foreign market analysis(2)Choosing a mode of entry(3)Exporting to foreign

12、 markets(4)International licensing(5)international franchising(6) Specialized entry modes for international business (7) Foreign direct investmentBasic requirements：It is important to master how to analyze foreign markets ad outline the process by which firms choose their mode of entry into a foreig

13、n market.7.International marketing(4h)(1) International marketing management(2) Product Policy(3) Pricing issues and decisions(4) Promotion issues and decisions(5) Distribution issues and decisionsBasic requirements：It is to learn to characterize the nature of marketing management in international b

14、usiness and discuss the basic kinds of product policies and decisions made in international business.8. International operations management(2h)(1) The nature of international operations management(2) Production management(3) International service operationsBasic requiremnts：It is to describe the nat

15、ure of international operations management and analyze the supply chain management and vertical integration decisions facing international production managers.9. International financial management(2h)(1) Financial issues in international trade(2) Managing foreign exchange risk(3) Management of worki

16、ng capitalBasic requirements：It is to analyze the advantages and disadvantages of the major forms of payment in international trade; identify the primary types of foreign-exchange risk faced by international business.（二）课程的重点、难点及解决办法本课程的重点：国际商务管理的概念、国际市场和商业中心、法律、技术、会计和政治环境分析、国际战略的组成、国际战略制定的影响因素；国际市场

17、的分析、国际市场的选择及其影响因素；国际市场的特殊进入方法；国际市场的管理、产品策略的制定、定价策略的制定、促销策略的制定以及分销策略的管理、国际运营管理以及国际金融管理。本课程的难点：国际商业环境的分析以及影响因素、国际战略的管理以及制定；国际市场的分析及进入；国际运营管理解决方法：采用课堂讲授、多媒体教学、案例教学和课后查阅资料相结合的方法展开教学。三、实验实践环节及基本要求无四、本课程与其它课程的联系与分工本课程的先修课程为管理学原理与微观经济学，后续课程为战略管理、市场营销。本课程运用管理学与微观经济学的相关理论与研究方法，对国际商业进行分析和管理实践。 五、对学生能力培养的要求By

18、learning this course, students are expected to be equipped with the ability on comprehensive understanding and analyzing of international business environment and market, the ability on practicing and self-learning, and the ability on speaking and listening in English.六、课程学时分配 Total 32 hours, includ

19、ing lectures 24 hours. The main contents and distribution of course see the course hours allocation table.课程学时分配表教学环节时数课程内容讲课上机实验习题及讨论小计Chapter 1 An overview of International business22Chapter 2 Global marketplace and business centers224Chapter 3 Legal, technological, accounting and political environment224Chapter 4 The role of cult