雪花啤酒整体传播计划

1、雪花啤酒整体传播计划1600160018001800190019002000200022312231227422740 050050010001000150015002000200025002500199619961997199719981998199919992000200020012001销量销量2001数字出自青岛啤数字出自青岛啤酒股份有限公司酒股份有限公司2001年年度报告年年度报告兰州兰州昆明昆明济南济南合肥合肥杭州杭州五泉五泉53.4253.42大理大理48.2548.25趵突泉趵突泉77.8177.81龙津龙津53.0353.03西湖西湖80.480.4黄河黄河34.4834.4

2、8澜沧江澜沧江17.717.7黑趵黑趵8.768.76零点零点12.6512.65百威百威5.85.8汉斯汉斯2.832.83百威百威9.999.99青岛青岛6.856.85廉泉廉泉7.747.74中华中华3.13.1青岛青岛1.181.18KK啤酒啤酒6.856.85北冰洋北冰洋1.551.55喜宝喜宝6.316.31青岛青岛2.972.97嘉士伯嘉士伯0.970.97青岛青岛6.156.15百威百威0.790.79雪花雪花5.995.99钱江钱江1.861.86广州广州福州福州贵阳贵阳大连大连成都成都珠啤珠啤28.728.7惠泉啤酒惠泉啤酒51.4951.49其他牌子其他牌子57.3857

3、.38黑狮黑狮66.9366.93蓝剑蓝剑37.0537.05珠江纯生啤酒珠江纯生啤酒27.6327.63雪津雪津24.4724.47漓泉牌漓泉牌17.1517.15棒棰岛棒棰岛17.9317.93绿叶绿叶33.1933.19生力生力12.8412.84榕城榕城8.798.79青岛青岛3.093.09凯龙凯龙4.74.7雪花雪花11.6511.65广氏菠萝啤广氏菠萝啤11.7411.74新榕城新榕城4.214.21嘉士伯嘉士伯1.981.98百威百威2.972.97百威百威4.594.59百威百威5.425.42青岛青岛2.252.25蓝带蓝带1.361.36大连大连2.322.32嘉士伯嘉士

4、伯4.144.14长春长春北京北京海口海口哈尔滨哈尔滨长沙长沙银瀑银瀑46.0546.05燕京燕京89.2589.25力加力加81.5281.52哈尔滨啤酒哈尔滨啤酒82.9382.93白沙白沙88.7988.79华丹华丹42.6342.63北京北京2.592.59奥克奥克6.376.37三星(SAMSUNG)三星(SAMSUNG)12.1412.14百威百威4.194.19青岛(五星)青岛(五星)1.751.75青岛青岛1.731.73虎牌Tiger虎牌Tiger2.672.67蓝带蓝带1.11.1青岛青岛0.940.94青岛青岛1.741.74青岛(五星)青岛(五星)1.631.63青岛青

5、岛2.42.4青岛青岛0.960.96太阳啤太阳啤0.870.87金士百金士百1.251.25百威百威0.710.71生力生力1.081.08百威百威0.530.53蓝带蓝带0.690.69兰州兰州昆明昆明济南济南合肥合肥海口海口杭州杭州哈尔滨哈尔滨贵阳贵阳天津天津15-24喝啤酒群体15-24喝啤酒群体 17.2417.2416.5916.5912.0912.0910.2810.28 15.9315.9310.0910.0910.7710.7715.2115.2112.2812.2825-34喝啤酒群体25-34喝啤酒群体 27.5327.5325.2425.2422.122.126.426

6、.4 36.8136.8116.5416.5421.5521.5527.3827.3815.4115.4135-44喝啤酒群体35-44喝啤酒群体 25.8225.8222.0622.0627.4227.4227.3127.31 24.2724.2727.5327.5326.926.928.9228.9229.9429.9445-54喝啤酒群体45-54喝啤酒群体 15.6715.6717.5617.5619.6919.6918.6618.66 13.613.623.1123.1119.2619.2615.2715.2723.6123.6155-64喝啤酒群体55-64喝啤酒群体 6.586.

7、5810.4510.4510.4310.439.299.295.475.4711.8211.8211.8511.858.238.239.289.2865以上喝啤酒群体65以上喝啤酒群体 7.157.158.118.118.278.278.068.063.923.9210.9110.919.679.674.984.989.489.48大连大连成都成都长沙长沙长春长春北京北京广州广州福州福州南昌南昌15-24喝啤酒群体15-24喝啤酒群体7.77.713.9113.9114.2514.2510.2810.28 11.2611.2611.7811.7811.3711.3714.0114.0125-3

8、4喝啤酒群体25-34喝啤酒群体 21.7521.7526.3426.3423.8123.8123.323.3 15.6915.6920.620.623.1723.1723.4523.4535-44喝啤酒群体35-44喝啤酒群体 30.2430.2425.8625.8623.923.928.8728.87 31.1931.1928.4728.4728.1328.1323.1323.1345-54喝啤酒群体45-54喝啤酒群体 20.1720.1717.7217.7220.920.920.0520.05 18.9318.9318.5818.5819.2719.2721.1421.1455-64喝

9、啤酒群体55-64喝啤酒群体 8.918.919.299.2910.2810.2810.1510.15 10.7610.7611.8111.8111.4511.4510.410.465以上喝啤酒群体65以上喝啤酒群体 11.2311.236.886.886.866.867.367.36 12.1812.188.758.756.616.617.877.87北京北京上海上海广州广州重庆重庆燕京71.9三得利38.6珠江29.5山城56.4五星4.7力波13.6生力28.7重庆9.8青岛2.3百威7.4青岛7.6青岛4.4北京1.5青岛6.8蓝带5.5双喜2.3贝克3.5百威4.3蓝剑2.2喜力3喜力3.5清啤1.9虎牌1.9广氏菠萝3.3百威1.4五星1.7嘉士伯1.4蓝带1.3光明1.3武汉武汉西安西安沈阳沈阳行吟阁46.8汉斯49.9雪花51.2金龙泉12宝鸡12.9沈阳黄绿牌10.2百威12青岛2.8青岛7.6青岛3.8百威