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1、CorporateCultureandtheBottomLineERICFLAMHOLTZ,UniversityofCaliforniaatLosAngelesThepaperdealswiththeeffectsofcorporatecultureonfinancialperformance.Previousauthorshavesuggestedthatculturehasanimpactonfinancialperformance.Unlikepreviousstudieswhichhaveonlyexaminedtheeffectsofcultureonfinancialperform
2、anceusingcrosssectionaldata,thisstudywasdoneinasingleorganization.Thecompanyhadtwentyrelativelycomparabledivisions,andprovidesasomewhatrare,ifnotunique,opportunitytoassesstheeffectsofcorporatecultureonfinancialperformance.Theresults,usingaregressionanalysis,suggestthatthereisastatisticallysignifican
3、trelationship(at0.05level)betweencultureandfinancialperformance(measuredbyEBIT,orearningsbefoMerestandtaxes).Thustheseresultsprovidesupportforthepreviouslyhypothesizedrelationshipbetweencultureandfinancialperformancewithsignificantimplicationsformanagementtheoryandpractice2001PublishedbyElsevierScie
4、nceLtd.Allrightsreserved.Keywords:Corporateculture,Organizationalperformance,FinancialperformanceDuringthepastdecadeithasbecomerecognizedthatcorporateculturehasaisiigpaiCContoverallorganizationalperformance(SiehlandMartin,1990;KotterandHeskett,1992).Explicitlyorimplicitly,ithasbeenpresumedthatcorpor
5、atecultureaffectstheoverallfinancialperformanceofafirm.Inspiteofthispresumption,therehasbeenverylittleempiricalresearchdealingwiththefinancialeffectsofcorporateculture.Inonenotableexception,KotterandHeskett(1992)conductedmacro-levelresearchondifferentcompanies,andcomparedsamplesof(apriori)strongjltu
6、recompanieswithweakculturecompanies(1992;p.19)from22differentindustries.However,neithertheynorothershavedonemuchresearchontheeffectsofcultureonfinancialperformanceofasinglefirm.Inpart,thismightbeduetothedifficultiesofgainingasuitableresearchsite.Nevertheless,thereisagapinourunderstandingofthisphenom
7、enon.Accordingly,thepurposeofthisarticleistoreporttheresultsofafieldstudyoftheimpactofcorporatecultureonthebottomline,orfinancialperformance,ofafirm.Itpresentstheresultsofarelativelysingularopportunitytoinvestigatetherelationshipbetweencorporatecultureandfinancialperformanceinasinglefirm.TheNatureof
8、CultureTheconceptofcorporateculturehasbecomeembeddedinmanagementvocabularyandthought.Althoughtherearemanydifferentdefinitionsoftheconcept,thecentralnotionisthatculturerelatestocoreorganizationalvalues.Inturn,valuesarethingswhichareimportanttoorganizationsandunderpindecisionsandbehavior.Allorganizati
9、onshaveculturesorsetsofvalueswhichinfluencethewaypeoplebehaveinavarietyofareas,suchastreatmentofcustomers,standardsofperformance,innovation,etc.Anincreasingnumberofsuccessfulorganizationshave,atleastinpart,attributedtheirsuccesstoeffectiveculturemanagement.Forexample,StarbucksCoffeeCompany,whichhasg
10、rownfromjusttworetailstoresinSeattle(USA)tomorethan2500storesworld-wideduringthepastdecade,viewscultureasacriticalfactorintheorganizationssuccessI(Sctngj,ltz997;FlamholtzandRandle,1998).Specifically,thecompanysparadigmisthatwaywetrethteourpeopleaffectstheywayourpeopletreatourcustomers,and,inturn,our
11、success,whichincludesfinancialperformance.Thisbeliefhasledthecompanytoanumberofhumanresourcepracticesthataredesignedtoenhancepeoplesfeelingoeingvaluedbythecompany.Theseincludethewidespreaduseofstockoptionsandthepracticeofprovidingfullbenefitstoallemployeeswhoworkmorethan20hoursperweek.Therearemanyar
12、easinwhichcorporatecultureinfluencesbehavioranddecision-making.However,thereappeartobefourkeyareasinwhichallorganizationsmustmanagetheircultureorvalues:(1)thetreatmentofcustomers,(2)thetreatmentofanorganizationsownpeopleorhumancapital,(3)standardsoforganizationalperformance,and(4)notionsofaccountabi
13、lity.Thesearethekeyareasofculturalconcernforallorgaiizations.Naturally,therearealsomanyotherareasoforganizationalperformancethatareofconcern,butthesetendtobemoreidiosyncratictospecificfirms.Suchadditionalareascanincludebeliefswithrespecttoinnovation,corporatecitizenship,opennesstochange,aswellasothe
14、rs.CultureandOrganizationalPerformanceThebasicparadigmunderlyingthenotionthatcultureaffectsperformanceisbaseduponafewkeyideas.Thefirstisthatcultureaffectsgoalattainment.Morespecifically,companieswithstrongculturesaremorelikelytoachievetheirgoalsthanthosewithrelativelyweakcultur-csalleostrongpultureo
15、rganizationsarethoughttohaveahigherdegreerganizationalsuccess(measuredinmarketvalueorotherfinancialmeasuresofperformance),becauseofabelievedlinktomotivation.AsstatedbyKotterandHeskett,strongculturesareoftensaidtohelpbusinessperformancebecausetheycreateanunusuallevelofmotivationinemployees(1992,p.16)
16、.Inadditiontothehypothesizedrelationshipbetweencultureandfinancialperformance,culturealsohascometobeviewedascomponentofotherorganizationaleffectivenessorsuccessmodels(FlamholtzandRandle,1998,2000).Ithasbeentheorizedthattheroleofculture,aspartofasixfactorframework,explainsorganizationaleffectivenessa
17、nd,inturn,financialperformance(Flamholtz,1995;FlamholtzandRandle,1998,2000).Specifically,culturehasbeenviewedasacriticalorganizationaldevelopmentarea,orkeystrategicbuildingblock,ofsuccessfulorganizations.Thisframeworkhas,inturn,beensupportedbyfurtherempiricalresearch(FlamholtzandAksehirli,2000).Rese
18、archQuestionThegeneralresearchquestionthisarticleaddressesis:Istherearelationshipbetweenacorporatecultureandthefinancialperformanceofanorganization?Therewasalsoamorespecificresearchquestioninthecontextofthisstudy.Wewereinterestedindeterminingtherelationshipbetween:(1)theextenttowhichpeopleinthedivis
19、ionsacceptedthestatedcultureofthecompanyand(2)thecompanysfinanciaperformance.ResultsThedataderivedandusedinthiscomparisonareshowninagraphinFigure3.Thex-axisshowsadivisionalagreementwithcorporateculturescore.Thisisameasureofthedegreeofsimilaritybetweenthedesiredcorporatecultureandthecultureperceivedt
20、oexistineachdivision.Itcanbeviewedasameasureofcultural-inbuy)ythedivisions.TheyaxispresentsEBITvaluesforthevariousdivisions.AppendixABannersCulturalPrinciplesForyourreference,thefollowingprinciplesdefinetheculturethatBannerdesires.OurVision.Tobecometheleadingcomponentsuppliertothecapitalanddurablego
21、odsindustriesonaglobalbasis.OurCustomers.?Weviewourcustomersasthemostimportantelementinourbusiness.Wewilllistentoourcustomers.?Wewillmakebusinessdecisionswithourcustomerperspectiveinmind.Thismeansthatwecommittothinkingfromanoutsideinperspectivevs.thkingprimarilyfromaninternalperspectiveaboutwhatwork
22、sbestforus.?Wewilltreatallcustomerswithrespect.Althoughwemayhavedifferentstandardsforthelevelofservicewegivetoselectedcustomers,wevalueALLofourcustomersandwilltreatthemprofessionally.?Wewillkeepourcommitmentstocustomers.?Wewillusethecustomersmeasurementsasotiscorecard.?Wewillstrivetoexceedthecustome
23、rsexpectaWnwanttodelightourcustomers.Todifferentiateourselvesfromourcompetition,weneedtotrytoexceedcustomersexpectations.ThisdoesNOTmeanthatwewillacceptunreasonablerequestsfromourcustomersorthatwearecommittedtoprovidingservicesthatthecustomerwillnotpayfor.OurPeople.?OurpeopleareBannersmostvaluableas
24、set.?Wewillbeknownforhavingthebestpeopleinourindustry.?AtBanner,wewilltreatpeoplewithrespectandpreservehumandignity.?Wewillprovideasafe,cleanandchallengingworkenvironmentforallofourpeople.?Wewillinvestinthedevelopmentofourpeople.Weencouragepeopletopursuecontinuouspersonalimprovement,enablingthemtogr
25、owwiththecompany.?Wewillbeequitableinhiring,compensation,andpromotion.?Wevalueeveryemployeesinpu?Wewillcommunicateopenlywithouremployees.PerformanceStandardsandAccountability.?WewillcontinuouslyimproveineverythingwedoandwillstrivetobebestinclassWewillmeasureourperformanceagainstthehigheststandards.P
26、erfectionisourultimategoal.Wewillalsobenchmarkourperformanceagainstcompetitors.?WeexpecteveryoneatBannertoactwithhonestyandintegrity.Honestyisanabsolutestandardforallofouractivities,includingcommunicationwithinBanner,communicationwithcustomers,andcommunicationwithexternalagencies.Anythinglessisunacc
27、eptable.?WithinBannerwewillcommunicateclearexpectations,evaluateresults,giveconstructivefeedback,andrewardperformance.Wewillimplementcorrectiveactionplanswhenperformanceislessthanexpected.Lowperformanceisunacceptable.Wewillholdbusinessunitsaccountableforachievingtheirplans.TeamworkandCommunication.?Openandtimelycommunicationonallissues(goodandbad)isexpectedandencouraged.?Askingforhelpisencouraged,andweex
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