全球经济管理课程介绍与教学大纲

1、全球经济管理课程简介课程编号12BUS383课程名称全球经济管理课程性质选修学 时72学 分4.5学时分配授课：72 实验： 上机： 实践：    实践（周）：考核方式闭卷考试，平时成绩占50% ，期末成绩占50% 。开课学院国际教育学院更新时间适用专业财务管理（中澳合作）先修课程经济学原理课程内容： 该课程为中澳合作办学本科项目中外方24门课程之一，是在修完16门基础课程后进行的。课程是站在全球化的角度来考虑全球经济管理问题的，区别于国内业务讨论如何进行国际业务，具有宏观和总体性。通过学习此课程，学生应具有以下基本技能和能力：能够应用战略管理理论探讨全

2、球企业管理；能分析讨论全球经营战略；了解国际商务活动的各种主要形式；能分析各种商务战略环境及风险；有能力与外国商务代表谈判时理解文化差异并能有效沟通；能够了解新兴市场具体状况并能解释一些新兴经济国家成长的状况；能正确评估在全球经济和业务中的一些具体和复杂问题，如技术、经济和不同国家的企业家精神；具有分析确定新的市场进入方式面对的机遇和风险的能力。 Brief Introduction  Code12BUS383TitleManaging Global BusinessCourse natureOptionalSemester Hours72Credits4.5Semester Hou

3、r StructureLecture：72  Experiment：  Computer Lab：     Practice：Practice (Week)：AssessmentClosed book exam. 50% for assignment and 50% for final exam.Offered byInternational Education CollegeDateforFinancial Management (Sino-Australian cooperation project)PrerequisitePrincipl

4、es of EconomicsCourse Description: This subject is one of the 24 subjects of Sino-Australia Cooperation Project and is conducted after students have finished the 16 basic courses. This subject considers Global Business management from the perspective of the manager or employee who is or will be comp

5、eting in the international marketplace. The subject identifies the major similarities and differences between doing business domestically and doing business internationally. It develops the more macro, general issues, before moving on to explore the more micro, specific areas that managers face on a

6、 regular basis.Having successfully completed this subject, students should:· be able to discuss theories of strategic management to a Global enterprise; · be able to analyse and discuss strategies for Global business operations;· be able to explain the major forms of international bus

7、iness activities;· be able to discuss the risk and environmental considerations necessary for effective business strategy; · Be able to explain cultural literacy and develop the tools to effectively communicate with foreign business representatives.· Be able to discuss in detail emerg

8、ing markets and explain the growing importance of markets, such as China and India.· Be able to assess and discuss complex issues particularly in relation to technology, entrepreneurship, and doing business with a global perspective Be able to analyse the opportunities and challenges created by

9、 new market entry.全球经济管理课程教学大纲课程编号12BUS383课程名称全球经济管理课程性质选修学 时72学 分4.5学时分配授课：72 实验： 上机： 实践：    实践（周）：考核方式闭卷考试，平时成绩占50% ，期末成绩占50% 。开课学院国际教育学院更新时间适用专业财务管理（中澳合作）先修课程经济学原理一、 教学内容Topic 1 Introduction to Global BusinessChapter 1 Overview of International BusinessChapter 2 Global Marketp

10、laces and Business CentersDifficulties：Global marketplacesKey points: Understanding globalizationTopic 2 Global MarketsChapter 3 Legal, Technological, and Political ForcesChapter 4 The Role of CultureDifficulties：Legal systems and culture theoryKey points: Economic, political, legal envionmentTopic

11、3 Global TradeChapter 6 International Trade and Investment TheoryChapter 7 International Monetary System and the Balance of PaymentsChapter 8 Foreign Exchange and International Financial MarketsDifficulties： Balance of payment, foreign exchange theoryKey points: trade and FDI theory, foreign exchang

12、e marker and financial marketTopic 4 Trade Policies and CooperationChapter 9 Formulation of National Trade PoliciesChapter 10 International Cooperation among NationsDifficulties：tariff and quota effect; tariff union effect,Key points: trade policies and economic integrationTopic 5 Global Strategy Ma

13、nagementChapter 11 International Strategic ManagementChapter12 Strategies for Analyzing and Entering Foreign MarketsChapter13 International Strategic AlliancesDifficulties：Strategic ManagementKey points: entry mode, strategic management and alliancesTopic 6 Global Design and OperationsChapter 14 Int

14、ernational Organization Design and ControlChapter17 International Operations ManagementDifficulties：Organization Design Key points: design, control and operationTopic 7 Marketing and Finance ManagementChapter 16 International Marketing Chapter18 International Financial ManagementDifficulties：Financi

15、al management Key points: Marketing and FinancingTopic 8 Employee Behavior and ManagementChapter 15 Leadership and Employee Behavior in International BusinessChapter 19 International H R M and Labor RelationsDifficulties：LeadershipKey points: HRM management二、教学基本要求Topic 1 Introduction to Global Busi

16、ness This topic introduces the meaning of international business. It provides an introductory definition and explanation of some of the basic international business terminology, such as importing, exporting, and Multinational Corporation. It identifies and discuss the causes of globalization. And fi

17、nally, it considers the major centers of international business and analyses existing patterns of trade.Topic 2 Global MarketsTopic 2 explores the legal, political, and technological environment within which international businesses operate. The topic begins with a discussion of the different types

18、of legal systems international companies may encounter. It goes on to discuss the way technological environments vary across countries. The next part addresses how firms deal with different regulations in different countries and how they manage political risk. It continues on to explore the issue of

19、 culture and identifies what comprises culture, then moves on to consider how culture affects international business.Topic 3 Global Trade This topic discusses the major theories that explain and predict trade and investment. It identifies and describe the different forms of international investment

20、and analyzes and discuss the role of the international monetary system in promoting international trade and investment. The topic concludes by examining how the spot and forward markets are used in international trade transactions, defines arbitrage in foreign-exchange markets, and explores issues r

21、elating to the international capital markets.Topic 4 Trade Policies and Cooperation This topic explores the issue of national trade policy. The topic begins with a discussion of why governments intervene in the free flow of trade and then considers the various types of trade barriers and how they ar

22、e used. It explores how nations cooperate to minimize trade restrictions and ends with a discussion of the General Agreement on Tariffs and Trade, then examines economic integration and other types of regional trading blocs.Topic 5 Global Strategy Management Topic 5 explores the issue of internation

23、al strategic management. It begins with a discussion of the basic components of international strategy, and then moves on to consider the strategy formulation and implementation process. The topic also examines the various entry modes available to companies as they expand internationally. It begins

24、with the choice of entry modes, and then proceeds to discuss the advantages and disadvantages of each one. Finally the topic explores international strategic alliances in detail and discusses the various types of strategic alliances and explores the benefits of alliances.Topic 6 Global Design and Op

25、erationsTopic 6 explores the various organization designs that may be adopted by companies as they pursue their international strategies. Issues related to global organization design are discussed and the topics of corporate culture and changes are considered. The topic also explores international o

26、perations management. It begins with a discussion of the strategic context of international operations management and its complexities, and then goes on to consider production management and international service operations. It concludes with a discussion of how international firms manage productivi

27、ty, quality, and information.Topic 7 Marketing and Finance ManagementThis topic explores the issue of international marketing. It begins with a discussion of basic international marketing strategies, and examines the debate between standardization and customization. The topic also explores internati

28、onal financial management. It considers the different issues that international financial managers must face, and then goes on to discuss the management of foreign-exchange risk and working capital. The topic concludes with a discussion of international capital budgeting and sources of investment capital.Topic 8 Employee Behavior and ManagementTopic 8 examines the behavior of managers and employees in different cultures, and the impact of managerial behav