9报告re总结报告summary gmic2011byq

1、GMIC2011 reportPERFORMANCEKey figures20102011GrowthOperationalGMIC Participant8171704108%Media131253appSpace Participant-157793%FinancialRevenue (mln RMB)1.577.8400%Gross profit (%)37%59%59%Net profit-26%From 18 countries to 26BrandingSinaTencentNokiaSony EricssonMotorolaDeNAGreeMedia exposureTOTAL:

2、 Media personnelfrom media organizations (99 Chinese media + 26 international media) Chinese Media79%International Media21%Media at GMIC 2011Web media67%Print media24%TV media9%Types of Media at GMIC 201115 Portal website provide GMIC event websites Mentioned GMIC20113683 Web media coverage53 print

3、media coverage156 International media coverageMentioned GWC427 Web media coverage10 print media coverage 10 International media coverage系列1656941727087385tencentsinasohu050000100000150000200000tencentsinasohuNumber of People Commented on WeiboAttendee surveyCreation of appSpace注册参会者包括：- 现场签到 877人- 合

4、作伙伴邀请函入场 350人- TOP30展示及赞助商展位150人- 嘉宾及媒体100人-合作伙伴及工作人员100人总计1577人Successful format & business modelInnovation of GMICTeam Team is getting international Organization is getting more reasonable Better understanding on who is good to do whatTO IMPROVEProject management Lack of HR Lack of middle man

5、between PM and staff Everything was late to plan and to implement Several bossesContent Big names, but not interesting sharingSales Lack of training No real sales team led by a real sales manager Lack of people No system covering pre-sales, sales, after-salesMarketing No real marketing team led by a

6、 real marketing manager Most of people had to be largely involved in other work Lack of overall marketing strategy covering both China and international marketLogistics No team leader All the people worked in part-time All the people were working with passion. However, we were not professional event organizer. Registration system, online and offline parts were separated. Volunteer team, lack