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1、1Summary Writing2Lead-inClassic rules for _:Bad news sells.If it bleeds, it leads.No news is good news, and good news is no news.3Activity 1&2Whats the topic?Underline the topic sentence of each paragraph.4Paragraph 1 Bad news sells. If it bleeds, it leads. No news is good news, and good news is

2、 no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored (监控) in different ways, researchers are discovering new rules. By tracking peoples e-mails and online posts, scientists have found that good news can spread

3、 faster and farther than disasters and sob stories. Topic? Topic sentence? Is the first sentence the topic sentence?5Paragraph 1 Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But

4、now that information is being spread and monitored (监控) in different ways, researchers are discovering new rules. By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories. Topic? Topic sentence? Is the first sente

5、nce the topic sentence?6Paragraph 1 Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored (监控) in different ways, researchers are di

6、scovering new rules. By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories. The new finding is that_spread faster and farther in_. (While mass media usually tend to share _news.) Predict:Whats going to be talke

7、d about in the following text?7Paragraph 2 The if it bleeds rule works for mass media, says Jonah Berger, a scholar at the University of Pennsylvania. They want your eyeballs and dont care how youre feeling. But when you share a story with your friends, you care a lot more how they react. You dont w

8、ant them to think of you as a Debbie Downer. Topic sentence?8Paragraph 2 The if it bleeds rule works for mass media, says Jonah Berger, a scholar at the University of Pennsylvania. They want your eyeballs and dont care how youre feeling. But when you share a story with your friends, you care a lot m

9、ore how they react. You dont want them to think of you as a Debbie Downer. Topic sentence is . Unlike mass media, you tend to share _( ) you dont want to be a/an_ friend.9Pagagraph3 Researchers analyzing word-of-mouth communicatione-mails, Web posts and reviews, face-to-face conversationsfound that

10、it tended to be more positive than negative(消极的), but that didnt necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular

11、set of news stories: thousands of articles on The New York Times website. He and a Penn colleague analyzed the most e-mailed list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science

12、 amazed Times readers and made them want to share this positive feeling with others. Topic sentence is .?10Pagagraph3 Researchers analyzing word-of-mouth communicatione-mails, Web posts and reviews, face-to-face conversationsfound that it tended to be more positive than negative(消极的), but that didnt

13、 necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times

14、 website. He and a Penn colleague analyzed the most e-mailed list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to share this positive

15、feeling with others. Topic sentence is .?11Pagagraph3 Researchers analyzing word-of-mouth communicatione-mails, Web posts and reviews, face-to-face conversationsfound that it tended to be more positive than negative(消极的), but that didnt necessarily mean people preferred positive news. Was positive n

16、ews shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times website. He and a Penn colleague analyzed the most e-mailed lis

17、t for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to share this positive feeling with others. Topic sentence is .? Tip:Sometimes one topi

18、c sentence doesnt conclude the main idea of a paragraph.12Pagagraph3 Researchers analyzing word-of-mouth communicatione-mails, Web posts and reviews, face-to-face conversationsfound that it tended to be more positive than negative(消极的), but that didnt necessarily mean people preferred positive news.

19、 Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times website. He and a Penn colleague analyzed the mo

20、st e-mailed list for six months. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to share this positive feeling with others. Topic sentence is . People t

21、end to share _articles ( ) these articles_13Paragraph 4 Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good

22、 news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, Contagious: Why Things Catch On. Topic sentence is .?14Paragraph 4 Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger

23、 or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, Contagious: Why Things Catch On. Topic sentence

24、 is .? Is it a detail or a conclusion? People tend to share_articles.15Activity3Figure out the structure structure of the text/ summary.Topic sentences. By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories. Bu

25、t when you share a story with your friends, you care a lot more how they react. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to share this positive fe

26、eling with others. The more positive an article, the more likely it was to be shared,Finding?16Activity3Figure out the structurestructure of the text/ summary.Topic sentences. By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disast

27、ers and sob stories. But when you share a story with your friends, you care a lot more how they react. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to

28、 share this positive feeling with others. The more positive an article, the more likely it was to be shared,FindingReason 1Reason 2Conclusion17 By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories. But when yo

29、u share a story with your friends, you care a lot more how they react. One of his first findings was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times readers and made them want to share this positive feeling wit

30、h others. The more positive an article, the more likely it was to be shared,contrast(对照对照)good news -bad newsclassic rules-new rulesmass media-people sharing newspositive-negativeSimilar statements( in the text ) of the finding spread-share be likely to-tend to good news-positive articlesReason 2ConclusionFindingReason 1Activity 4 Writing a summary18 By tracking peoples e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stor

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