策略管理问题

1、策略管理问题“ Everything I need to knowI learned on my parents dairy farm.”所有我需要知道我从我父母的牛奶农产学到了2 Management.?管理？ 3 Consulting.?咨询？4 Youre in the knowledge business if you cant explain to your Mother what you do!? 如果你不能向你妈妈解释你在做什么那你只有商业知识Nancy Brown-Addison51977-2005: The Evolution of Strategy1997-2005：策略进

2、化 MWBA One Minute Manager一分钟管理 Total Quality Management全部质量管理 Thriving on Chaos!混乱的繁荣 Marketing Warfare市场战争 Just in Time正好及时 The Virtual Organization有效的组织6The Evolution of Strategy within Agriculture农业策略进化 Production more and/or better生产更多和或更好 Efficiencies and Lowering Costs效率和低成本 Marketing and Trad

3、e市场和贸易 Developing Value Added Enterprises发展增值企业 Food Processing食品加工 Industrial Uses工业用途 Innovation and New Uses创新和新用途 Nutraceuticals营养物 High valued industrial applications fine chemicals; plastics;高价值的工业用途精细化工，塑料7It all comes down to 3 basic questions!全部归结为三个问题1.So what?那又怎么？2.Who cares?谁关心3.Whats i

4、n for me?什么是为我的？8Strategic Management Issues: 策略管理问题There are two major categories:有两个主要分类 Technical Issues:技术问题 agronomy, nutrient management, nutrition, financial, market research, communications, information technology农艺学，营养管理，营养，财政，市场研究，交流，信息技术 Directional Issues方向问题Emerging and/or new markets;

5、evaluating choices; feasibility; business planning, facilitation显现的和或新的市场，评估选择，可行性，商业计划，简易化9So what did I learn on my parents dairy farm?我从我父母的牛奶农场学到了什么？ There is no substitute for hard work!没有什么是努力工作的替代品 You only get out what you put in.你只会得到你付出的 The more you look after your most productive assets,

6、 the more you get back!你越照看你最多的生产资产，你就得到越多 Dont be something youre not!不要成为你不是的人10My personal training ground我个人训练范围 Market Research 市场研究qualitative & quantitative质量的和数量的 Program Evaluation项目评估 Marketing Planning市场计划 Marketing Communications市场交流 Sales and Marketing Management少收和市场管理 Strategic Pl

7、anning策略计划11Some more gems to consider!一些更多的精华去考虑12“ There are no answers.just questions!”Jack Kerouac没有答案,只有问题13“ The height of human wisdom is that we know nothing.”Leo Tolstoy人类智慧的高度是我们什么都不知道14Changing Course!改变课程The Value Added Strategy for the Alberta Agri-Food Sector艾伯塔农业食品部门增值策略15Background:背

8、景 Alberta large land base, low population艾伯塔大量土地,人口少 Historically producers of grains, oilseeds, feeder cattle 历史上就是谷物,油种子的生产者和牛饲养者Changes in transportation policies significant impact on production economics改变交通政策-对生产经济有明显影响Ratio of Value Added to Farm Production 1:1增值对农场生产的比例Strong sense of new op

9、portunity强烈的感觉新机遇1617Trends:趋势Strong growth in consumer oriented food products以消费者为导向的食品产品增长Growth in Asia will lead the world亚洲增长将会领导世界Growing concerns with environment, food safety, foods for health考虑到环境,食品安全,食品健康的增长Strategic alliances, supply chain management will be critical for growth策略联盟,供应链管理

10、将对发展很重要Traditional siting factors declining in importance instead R&D; technology; skilled personnel, market distribution传统的引用因素在重要性方面下降 大体的是研发,技术,技术人员,市场分配18Comparative Models:相对模型 Ontario (Canada)安大略(即拿大) USA美国 United Kingdom英国 Netherlands 荷兰 Denmark丹麦19The Alberta Position:艾伯塔的位置Cost competit

11、ive grains, oilseeds, livestock成品竞争谷类,油种子,牲畜Limited research & development有限的研究和发展Distant to market与市场有距离Marketing Structures strong commodity orientation市场结构强烈的商品导向Majority of programs and resources directed to production大多数项目和自然都指向生产20Conclusion:结论“ The demand for agri-food and fibre products

12、is changing rapidly.unless Alberta embarks on a different strategy from what is currently in place, it runs the risk of falling behind as a supplier of value added products.” 对农业食品和纤维产品的需要变化很快除非艾伯塔从现在现存的着手不同的策略, 将来有危险会落在增值产品提供者的后面21Recommendations:推荐Strategic Initiative 1:策略主动1Create and Foster a Va

13、lue Added Culture创造和促进增值文化Strategic Initiative 2:策略主动2Establish Alberta as a Knowledge and Innovation Centre for selected new uses建立艾伯塔为一个新用途的知识和创新中心Strategic Initiative 3:策略主动3Develop new marketing systems (value chains)发展新市场系统(价值链)22The Vision:景象“ Alberta will be a major source of high quality, sa

14、fe, differentiated food products supplied by food producers who are dynamic, customer focused and part of managed supply chains into strategic markets.Alberta will also be a key source of new uses for food and fibre and be known as a centre of knowledge and expertise in selected areas.艾伯塔将会成为高质量,安全,

15、多种食品产品的中心,由动态的,关注消费者的,是策略市场管理供应链一部分的生产者提供Finally, Alberta will be characterized by a high level of co-operation across all stakeholders.”最终,艾伯塔将成为众多成员中的高水平的合作者 23Guiding Principles:指导原则Build on strengths 建立实力Cereals, oilseeds, beef, pork 谷类食物,油种子,牛肉,猪肉Gateway to the Pacific Rim太平洋边缘的大门A market drive

16、n focus 市场驱动关注Recognized Research & Development Excellence承认的然就和发展优秀Formation of Supply (Value Chains)供给形成(价值链)Focus on quality and food safety关注质量和食品安全Commitment to training许诺训练Beneficiary pays受惠人支付24The Strategy:策略Formation of Alberta Value Added Corporation (AVAC)艾伯塔增值企业的形成Food and Feed Centr

17、e 食品和饲料中心New Uses Centre 新应用中心Special Services 特别服务Business Development商业发展Supply Chain Management供给链管理Training训练1.Financial services金融服务258 Years Later8年后Results:结果AVAC formed in 1997 and now a major investor in agri-valueAVAC于1997年形成,现在是农业价值AVAC的主要投资者Value Chain Initiative formed in 1998 host of m

18、ajor international conference价值链动力1998年形成,-主要国际会议的招待机构268 Years Later8年后Results:结果Several Major Research & Development Initiatives几个主要研究和发展动力IFASA Lipid Research Utilization Program 脂类研究利用项目Agri-food Discovery Place农业食品发现Food Processing Development Centre major expansion食品加工发展中心主要扩展Alberta Environmental Farm Plan