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1、 e to the Meli Brand ExperienceBRAND DESCRIPTIONPOSITIONINGNEW FOCUSBRAND ATTRIBUTESPORTFOLIO:KEY HOTELS IN RE-POSITIONINGPORTFOLIO:KEY HOTELSCOMPETITIONINDEXMELI BRAND DESCRIPTION New areas, experiences and services to satisfy travellers with the most exclusive requirements. Unforgettable moments,

2、details and surprises resulting from the passion of each team member.Following an intense process of re-inventionMeli Hotels & Resorts proposesMELI BRAND DESCRIPTIONCURRENT GEOGRAPHICAL SCOPE 24.478 Rooms Over 90 Hotels In 22 countries and 4 continents 37% of total rooms are owned or leased Pres

3、ence in Spain, EMEA (Europe, Middle East and Africa), Caribbean, Latin America, South America and AsiaDEVELOPMENT FUNDAMENTALSNext 3-year development objectiveIncrease brand value in destinations where Meli is best placed by opening owned, leased or managed facilities.Development in key and emerging

4、 destinationsMainly destinations with little or no current presenceMELI BRAND DESCRIPTION53% City hotels and 47% Resorts.Meli Hotels & Resorts has 14.602 employees around the world.BRAND DESCRIPTIONPOSITIONINGNEW FOCUSBRAND ATTRIBUTESPORTFOLIO:KEY HOTELSCOMPETITIONINDEXPORTFOLIO:KEY HOTELS IN RE

5、-POSITIONINGMELI BRAND POSITIONINGMeli Hotels & Resorts is the brand that represents the passion of Sol Meli around the world.Meli offers itself to experienced travellers to ensure them a successful journey (whether business or leisure).We turn a journey into a memorable experience and our cultu

6、re consists in offering a world of intense e, connection and surprise focused on the five senses of our guests.Meli Hotels & Resorts is an example of the fusion of design and technology coupled with innovation, in order to integrate each hotel to the local culture while respecting its surroundin

7、gs and community.BRAND DESCRIPTIONPOSITIONINGNEW FOCUSBRAND ATTRIBUTESPORTFOLIO:KEY HOTELSCOMPETITIONINDEXPORTFOLIO:KEY HOTELS IN RE-POSITIONINGNEW FOCUS OF THE MELI BRANDAimed at evolving the Meli brand, from a liked brand to benchmark referenceNEW FOCUS OF THE MELI BRANDFROMPRODUCTCENTEREDPRODUCT

8、BASED ONFUNCTIONALITYPROFESSIONALSERVICEHOTELS IN MAJOR DESTINATIONSPRODUCT BASED ONEXPERIENCESPASSION FOR SERVICEHOTELS THAT ARE A DESTINATION IN THEMSELVESTHE MELI BRAND AS DRIVER FOR AN UNFORGETTABLE EXPERIENCEAs guests, we are willing to pay for attributes and experiences that we value more, suc

9、h as surroundings and areas that are compatible with ourselves.TOEMOTIONCENTEREDBRAND DESCRIPTIONPOSITIONINGNEW FOCUSBRAND ATTRIBUTESPORTFOLIO:KEY HOTELSCOMPETITIONINDEXPORTFOLIO:KEY HOTELS IN RE-POSITIONINGAn unforgettable experienceWe make your journeyMELI BRAND ATTRIBUTESRooms & SUITESSUITES

10、To forget the world and enjoy the details.FAMILY ROOMSTo share a room with children without giving up comfort.Spacious rooms, exclusive amenities, pillow menu, hydro-massage bathtub,Theres nothing better than sleeping in a place that invites you to dream.THE LEVEL & ROYAL SERVICEPrivileged areas

11、 of the hotel with exclusive rooms and personalised service.Private Reception24-hour service on call Private LoungeCatering available on a 24 hour basisGASTRONOMIC EXPERIENCEYou dont have to leave the Hotel to eat in the best restaurant in town. Fusion cooking, designer tapas and the best local and

12、international specialities. Sophisticated surroundings, long evenings and signature cocktails In Meli, every meal is an experience in itself.ART THAT TOUCHES THE SOULArt has an important presence in Meli, linking local culture to our hotels.From the lobby to the corridors, restaurants and the most p

13、rivate rooms to achieve contemporary and pleasant areas. FAMILY ACTIVITIES, LEISURE & SPORTThe hotel gym offers the most complete equipment and trained professionals. Make it even better by enjoying a relaxing walk on the beach. Our resorts are the perfect place to be with your family: safe surr

14、oundings and the supervision of qualified personnelso your kids enjoy every exciting minute of their journey. YHI SPAStaying healthy can be enjoyable tooExclusive treatments, Jacuzzi, chromotherapy, water circuits, sauna Yhi SPA is an oasis of peace, where your thoughts are diluted by relaxing colou

15、rs and music to find the perfect balance between body and mind.POWER MEETINGS & EVENTS LA CARTEA spectacular wedding, a gala dinner or the most important event of the year. At Meli we put the most appropriate facilities and all our experience organising events at our clients disposal. Meeting ro

16、oms equipped with the most advanced technology, gardens adapted for a late afternoon banquet Our staff is always at hand and ready to make every day a memorable one: energising breaks, loudspeaker service, boardrooms always with a touch of distinction. ROMANCE BY MELIAt Meli we can transform a journ

17、ey into a dream. At our “all inclusive” Resorts we make you feel love like never before, filling the days with peace and beauty and the nights with joy and warmth. Whether its celebrating a wedding by the beach or in the most romantic cities, we ensure your dream ceremony comes true: banquets in spe

18、ctacular gardens, dancing on the sand we have excellent offers for weddings and honeymoons.romanceby GUEST EXPERIENCE & PASSION FOR SERVICEExperience for the five sensesWe ensure the relaxation and enjoyment of each and everyone of the senses, caring for the surroundings and views, the music off

19、ering exquisite flavoursaromatherapy and chromo-therapyMeli Culture: the three extra sensesThe sense of e: from the moment you enter, we are at your complete disposal to service and anticipate your every wish.The sense of connection: arises from familiarity with your requirements and the capacity to

20、 follow up.The sense of surprise: we must go beyond your expectations only then can we exceed expected values. BRAND DESCRIPTIONPOSITIONINGNEW FOCUSBRAND ATTRIBUTESPORTFOLIO:KEY HOTELSCOMPETITIONINDEXPORTFOLIO:KEY HOTELS IN RE-POSITIONING1.Upper End2.Marriott3.Sofitel4.Hyatt5.Le Meridien6.Interconti

21、nental7.Direct 8.Hilton9.Lower End 10.Crown Plaza11.SheratonSofitel Sheraton Marriot Le Meridian Hyatt Intercontinental NHMelia Hilton Crown Plaza Radisson Reinassance Hesperia COMPETITIONHIGH ENDDIRECTLOW ENDBRAND DESCRIPTIONPOSITIONINGNEW FOCUSBRAND ATTRIBUTESPORTFOLIO:KEY HOTELS IN RE-POSITIONING

22、PORTFOLIO:KEY HOTELSCOMPETENCIAINDEXMELI MADRID PRINCESA PORTFOLIO: KEY HOTELS IN RE-POSITIONING PORTFOLIO: KEY HOTELS IN RE-POSITIONINGMELI BARCELONA PORTFOLIO: KEY HOTELS IN RE-POSITIONINGMELI DE MAR PORTFOLIO: KEY HOTELS IN RE-POSITIONINGMELI GOLF VICHY CATALAN PORTFOLIO: KEY HOTELS IN RE-POSITIO

23、NINGMELI SEVILLA PORTFOLIO: KEY HOTELS IN RE-POSITIONINGMELI SOL Y NIEVE PORTFOLIO: KEY HOTELS IN RE-POSITIONINGMELI DUSSELDORF PORTFOLIO: KEY HOTELS IN RE-POSITIONINGMELI VALENCIA PORTFOLIO: KEY HOTELS IN RE-POSITIONINGMELI BILBAOBRAND DESCRIPTIONPOSITIONINGNEW FOCUSBRAND ATTRIBUTESPORTFOLIO:KEY HO

24、TELS IN RE-POSITIONINGPORTFOLIO:KEY HOTELSCOMPETITIONINDEXPORTFOLIO: KEY HOTELS ASIAMELI BALIPORTFOLIO: KEY HOTELS ASIAMELI KUALA LUMPURPORTFOLIO: KEY HOTELS EUROPEMELI WHITEHOUSEPORTFOLIO: KEY HOTELS EUROPEMELI ROMA AURELIA ANTICAPORTFOLIO: KEY HOTELS EUROPEMELI BERLINPORTFOLIO: KEY HOTELS EUROPEMELI ATENASPORTFOLIO