advertisement（牛津版M4U1）

1、Group workSuppose you are the organizer of the English Club in the school, try to say something to attract more students to join you. Use no more than three sentences.What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an

2、 idea.What is an advertisement?Medianewspaper, magazines, the Internet, radio, televisionTypesCommercial adsPSAsWhats the difference between commercial ads and PSAs?Commercial adsPSAsTo sell things; to get profits and moneyTo educate peopleDoes an advertisement tell people the complete truth?Even if

3、 an ad does not lie, it does not mean it is altogether innocent.Two examplesWe must not fall for this kind of trick!Subject/topicSupporting detailsConclusionExpository writing(说明文说明文)Subject/topicSupporting detailsConclusionexamplesDeal with widespread social concerns.Educate people about public ser

4、vice projectsTeach us how to live healthy lives.All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Public service advertisementsPSAs aims to teach us and help us lead better lives.Structure of the whole passageTopicAdvertisements Support

5、ing detailsWhat is an advertisement?Conclusion When it comes to advertisements, we must all use our intelligence and not be a slave to them!Does an advertisement tell people the complete truth?Public service advertisementsApplicationWork in groups of four to give an outline for a passage with the to

6、pic” Our school is a good one”. Try to use the structure weve talked about in this class.Subject:Supporting details:Conclusion:A good advertisementclearly expressed creativeattractiveeffectivepersuasiveeasy to understandimpressiveinformativeGroup work-designing1.Design a commercial ad: try to sell a kind of icecream to students.2.Design a PSA about school life. (protect grass; save water; respect teachers)HomeworkWrite a passage of around 100 words to describe one PSA which impresses you most and make comments on it, using the structure (subject, supporting details, conclusion).Hope proj