排面陈列手册----14 杂货

1、1OBJECTIVE:目的： The implementation of the dry grocery dept must be respect according to the direction give it by Merchandise. 食品杂货部门的排面陈列须遵守商品部陈列的指导原则HOW?:方式？： - Apply to all your department the families sequences define by Merchandise. 适用于部门中陈列原则所定义的系列分类 - Optimize your linear repartition regarding

2、your sales & profits. 优化排面，以推动销售量和利润21.The configuration of the group family1.大分类的结构大分类的结构 customer flow 消费者流向family allocation 中分类分配average linear meter 平均地面线2.The configuration of the family2.中分类的结构中分类的结构customer flow 消费者流向subfamily allocation 小分类分配average linear meter 平均地面线3.Plan-o-gram of su

3、bfamily3.小分类的设计图小分类的设计图Seasonality of the subfamily 小分类的季节性 Min. & Max. linear requirement 最小和最大地面线要求Assets(name, type, qty) 资产(名字，型号，数量)Plan-o-gram by element 货架平面图4.Display rules & Photo 4。陈列原则和照片。陈列原则和照片 Display rules 陈列原则 1st priority 2nd priority 3rd priority .The description of the imp

4、lementation rules and remarks of the photos are correspondingly by color排面原则描述的颜色和照片注释的颜色是相对应的排面原则描述的颜色和照片注释的颜色是相对应的How to read the Book ?How to read the Book ?怎样阅读本书怎样阅读本书3第一优先第二优先第三优先IndexIndex目录目录-4Family Code Family NamePage*1430*1431*1432*1433*1435*1436*1437*1440*1441*1442*1443*1438/1450*145171

5、014151821242732354649TeaCoffeeCreamMilk PowderBaby foodJamCerealInstant Powder Bag NoodlesCup NoodlesPasta and OthersRiceSugar and SaltOil-*1434*1452Seasoning*1453Sauces*1454/1455Vinegar and Soy Sauce*1461Sundry*1470/1475Vegetable Can Food/Pickles*1471/1472/1476Aquatic Can Food/Meat Can Food/Can Sou

6、p*1473Chinese Can Food525457616567-68-38-41-*1474Fruit Can Food74-Family Code Family NamePage*1490Medical product78*1491Normal nourish food79*1492/1493/ 1494/1495Woman/Men/Elderly person/InfantNourish food81*1496Gift83-143-Breakfast 早餐食品1430 Tea 茶1431 Coffee 咖啡1432 Cream 奶油1433 Milk Powder 奶粉1434 Ba

7、by Food 婴儿食品1435 Jam 果酱1436 Cereal 麦片1437 Instant Powder 冲饮食品5143 Breakfast 早餐早餐Average Linear: 27 elements平均每行: 27节货架- Breakfast and Nourish food can be put in the same area. Coffee need to close to tea, Aldult milk powder & instant powder need to close to the nourish food. All the baby foods a

8、nd baby milk powder is put inside baby area with baby hygiene and baby textile.早餐食品和保健品可以放在一个区域内早餐食品和保健品可以放在一个区域内, 咖啡靠近茶陈列咖啡靠近茶陈列, 成人奶粉和冲调粉可靠近保健品成人奶粉和冲调粉可靠近保健品陈列婴儿食品和奶粉与婴儿洗化产品和纺织产品一起陈列在婴儿护理区域陈列婴儿食品和奶粉与婴儿洗化产品和纺织产品一起陈列在婴儿护理区域.61430 Tea 茶茶Average Linear: 5 elements平均每行: 5节货架Tea Nature原味茶叶原味茶叶Tea with F

9、lavor加味茶叶加味茶叶2.5 elements0.5 element0.5element0.5element0.5element0.5elementTea Powder即溶性茶叶即溶性茶叶Function Tea功能性茶叶功能性茶叶Tea Bag Nature原味茶包原味茶包Tea Bag Flavor加味茶包加味茶包- Tea can be near by the coffee . The category are put in order as: Tea nature, Tea with flavor, Tea bag nature, Tea bag flavor, Function

10、tea, Tea powder.茶叶靠近咖啡陈列茶叶靠近咖啡陈列. 每个分类的排列顺序为每个分类的排列顺序为: 原味茶叶原味茶叶, 加味茶叶加味茶叶,原味茶包原味茶包, 加味加味茶包茶包,功能性茶叶功能性茶叶,即溶性茶叶即溶性茶叶.7Plan-o-gram(average 5 elements)8Tea is divided by type: tea nature, individual bag,tea powder and function tea.茶先按照类型分为茶先按照类型分为: 茶叶茶叶, 茶包茶包, 即溶茶和功能性茶即溶茶和功能性茶.Tea nature is displayed v

11、ertically by pacakge:Gift box,Tin, Bag. Inside the same package, it displayed by type: Red tea, Green tea, Wolong, Jasmine and Others. 茶叶先按照包装来分茶叶先按照包装来分: 礼盒礼盒, 听装和袋装听装和袋装. 在同一在同一包装内在按茶叶类型分为红茶包装内在按茶叶类型分为红茶, 绿茶绿茶, 乌龙乌龙, 茉莉茉莉花茶花茶, 和其它茶叶和其它茶叶. 从上到下按高单价到低单价从上到下按高单价到低单价陈列陈列.Tea bag is separated by style:

12、 Chinese style and Western style. Then inside the same style it displayed by Red tea and Green Tea. 袋泡茶先按不同的饮茶方式分为中式茶和西式茶袋泡茶先按不同的饮茶方式分为中式茶和西式茶, 再按红茶和绿茶垂直陈列再按红茶和绿茶垂直陈列. Function tea is separated by function.功能性茶叶按不同功能陈列功能性茶叶按不同功能陈列.Tea powder is separated vertically by flavor:Jujube Tea, Lemon tea, M

13、ilk tea, etc. 即溶茶按口味垂直陈列即溶茶按口味垂直陈列: 如红枣茶如红枣茶, 柠檬茶和柠檬茶和奶茶等奶茶等. From up to down is small to big capacity.从上到下按小包装到大包装陈列从上到下按小包装到大包装陈列.Tea Bag (Western Style)袋泡茶(西式茶)Tea Bag (Chinese Style)袋泡茶(中式茶)Tea nature茶叶Gift box礼盒Tin听装Plastic Bag袋装Individual bag茶包Tea with flavor加味茶Big pack大包装大包装Small pack小包装小包装9F

14、unction Tea功能茶Tea Powder即溶茶Milk tea奶茶Jujube Tea红枣茶Lemon tea柠檬茶Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1431-1432-1435 Coffee-Cream-Jam 咖啡咖啡-奶精奶精-果酱果酱Average Linear: 1 elements平均每行: 1节货架Coffee咖啡咖啡1elements3elementsCream奶精奶精Honey/Jam蜂蜜蜂蜜/果酱果酱- Coffee can face to the tea inside breakfas

15、t area . The category are put in order as: Coffee, Cream, Sugar, Honey/Jam.咖啡可以面对茶叶陈列咖啡可以面对茶叶陈列. 每个小分类的排列顺序为每个小分类的排列顺序为: 咖啡咖啡, 奶精奶精, 蜂蜜蜂蜜/果酱果酱.3 elements10Plan-o-gram(average 3 elements)11Coffee is separated by Gift pack ,Individual bag,Bottle.咖啡首先按照礼盒包装咖啡首先按照礼盒包装,单独单独包装和包装和瓶装瓶装分开陈列分开陈列.In the indiv

16、idual bag it can be displayed by flaovr: 2 in1, 3 in 1, Other flavor. 在随身包中再可按口味陈列在随身包中再可按口味陈列: 如如2合合1, 3合合1,及其它加味咖啡及其它加味咖啡.In the bottle package it is divided by Instant coffe & Ground.瓶装瓶装咖啡可咖啡可分成分成 即溶咖啡即溶咖啡和和烧煮咖啡烧煮咖啡.From up to down is small to big capacity.从上到下按小包装到大包装陈列从上到下按小包装到大包装陈列.Gift p

17、ack礼盒包装Individual pack单独包装2 in1/3 in12合合1/3合合1Other Flavor其它口味其它口味Bottle瓶装Instant coffee即溶咖啡Ground烧煮咖啡Big pack大包装大包装Small pack小包装小包装12Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片Plan-o-gram(average 1 element)13Cream is divided by Coffee mate &Evaporated milk.奶精炼乳可分为咖啡伴侣和炼乳奶精炼乳可分为咖啡伴

18、侣和炼乳.Coffee mate is from up to downis small bottle to big bottle.咖啡伴侣从上到下按小瓶到大瓶陈列咖啡伴侣从上到下按小瓶到大瓶陈列.Evaporated milk is displayed by package: Tube is put at the top several levels. Can is put on the shelf under the tube.炼乳按包装陈列炼乳按包装陈列. 软管状放在上面几层软管状放在上面几层, 罐装放在下面几层罐装放在下面几层.Evaporated milk炼乳炼乳Coffee mate

19、咖啡伴侣咖啡伴侣Tube软管状软管状Can罐装罐装14Big pack大包装大包装Small pack小包装小包装Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1433 Milk powder 奶粉奶粉Average Linear: 6 elements平均每行: 6节货架- Milk powder inside the breakfast area can be displayed near the instant powder or near the nourish food. The category are put i

20、n order as: Instant milk powder, With flavor, Hi-Ca milk powder, Full/Non/Low Fat milk Powder, Vitamin Milk Powder, Pregnant milk powder, Toddler/Elder milk powder.奶粉在早餐区域中可以和冲调或保健品靠近陈列奶粉在早餐区域中可以和冲调或保健品靠近陈列. 每个小分类按顺序依此排列为每个小分类按顺序依此排列为: 即溶奶粉即溶奶粉, 加味奶粉加味奶粉, 高钙奶粉高钙奶粉, 全脂全脂/低脂低脂/脱脂奶粉脱脂奶粉, 维他命奶粉维他命奶粉, 孕妇

21、奶粉孕妇奶粉, 少儿少儿奶粉和中老年奶粉奶粉和中老年奶粉.Vitamin Milk Powder维他命奶粉维他命奶粉Pregnant Milk Powder孕妇奶粉孕妇奶粉Instant Milk Powder 速溶奶粉速溶奶粉2elements1element0.5element0.5elementHi-Ca Milk Powder高钙奶粉高钙奶粉With Flavor加味奶粉加味奶粉0.5element0.5elementNon/Low Fat低脂低脂/脱脂脱脂0.5elementToddler/Elder少儿奶粉和少儿奶粉和中老年奶粉中老年奶粉0.5elementFull Fat全脂全脂

22、15Plan-o-gram(average 6 elements)16Milk powder firstly can be divided by target market: Elder ,Pregnant/Toddler and others(all milk powder excluding the above segment).奶粉首先按照目标市场可分成奶粉首先按照目标市场可分成:中老年奶粉中老年奶粉, 孕妇奶粉孕妇奶粉, 少儿奶粉少儿奶粉, 其它奶粉其它奶粉(其它包其它包括除去以上各类非婴儿奶粉产品括除去以上各类非婴儿奶粉产品).In the others milk powder, i

23、t can be separated vertically by flavor:plain, chocolate, Strawberry, Hi Calcium Content, Full fat, Low fat & Non fat, Vitamin milk powder其它奶粉可纵向按其它奶粉可纵向按口味口味分成高钙奶粉分成高钙奶粉, 全脂全脂/低脂低脂/脱脂奶粉脱脂奶粉, 其它其它口味口味奶粉奶粉. Milk powder in can put at the top 4 levels, the bottom 4 levels put bag powder.罐装奶粉放在上面罐装奶

24、粉放在上面4层层, 袋装奶粉放在下面袋装奶粉放在下面4层层.Elder中老年奶粉CanBagPay attention: milk powder is not displayed by brand! Others其它奶粉Hi-Ca Full/Low/Non fatOther flavorPregnant/Toddler孕妇/ 少儿奶粉17Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1434-Baby Food 婴儿食品婴儿食品Average Linear: 6 elements平均每行: 6节货架- Baby Food Sh

25、ould be set up inside Baby area with diaper, baby hygiene. If no baby area, it has to be displayed inside breakfast area.婴儿食品应放在婴儿用品区域婴儿食品应放在婴儿用品区域(婴儿清洁用品，尿片婴儿清洁用品，尿片&服装服装), 如果没有婴儿区域如果没有婴儿区域, 则把它陈列在早餐区域内则把它陈列在早餐区域内.Infant Nutritious Rice Powder 婴儿营养米粉婴儿营养米粉1element1element1elementBaby Food 婴儿食品婴

26、儿食品1element1element1elementBaby Milk Powder (0-6 month)0-6月婴儿奶粉月婴儿奶粉Baby Milk Powder (6-12 month) 6-12月婴儿奶粉月婴儿奶粉Infant Milk Powder (1-3 years) 1-3岁婴儿奶粉岁婴儿奶粉Children Milk Powder (more then 3 years)3岁以上儿童奶粉岁以上儿童奶粉18Plan-o-gram(average 6 elements)19Baby food is divided by Baby milk powder,Baby food &am

27、p; Infant nutritious rice powder.婴幼儿食品可分为婴儿奶粉婴幼儿食品可分为婴儿奶粉,婴儿食品婴儿食品 ,婴儿营养粉婴儿营养粉.Baby milk powder is divided by age: Starter(06 month), Follow up (6 month1 year), Growing up(1 year3 years), fouth Stage ( 3 years7 years). 婴儿奶粉按配方陈列婴儿奶粉按配方陈列: 初生配方初生配方(06个月个月),较大较大配方配方(6个月个月1岁岁), 成长配方成长配方(1岁岁3岁岁), 第四阶第四阶

28、段段(3岁岁7岁岁). Baby milk powder display ed is top 4levels are for Can, bottom 4 levels are for bag .婴儿奶粉排面陈列婴儿奶粉排面陈列:上面上面4层放罐装层放罐装, 下面下面4层放袋装层放袋装.Baby food is separated by fuction: For breakfast, for meal, for dessert. Then inside the same funtion it displayed vertically by 3 different stages, and hori

29、zontally by flavor(meat, vegitable, fruit)婴儿食品先按功能陈列婴儿食品先按功能陈列: 作为早餐作为早餐, 作为主食作为主食, 作为甜作为甜品品. 同一功能再纵向按同一功能再纵向按3个不同阶段陈列个不同阶段陈列, 横向按口味横向按口味陈列陈列(肉肉,蔬菜蔬菜,水果水果)Infant Nutritious rice powder is also divided vertically by 4 different stages. And hrozontallyby flavor. (Milk, Egg, York, Vegetable, Fish, Chic

30、ken)婴儿米粉也是先按婴儿米粉也是先按4个不同阶段纵向陈列个不同阶段纵向陈列.再按不同再按不同口味横向陈列口味横向陈列.Inside baby milk ,Up 4 levels put tin pack,down 4 levels put bag pack .在婴儿奶粉里，上面4层放听装，下面4层放袋装。Baby food婴儿食品Breakfast早餐meal主食Dessert甜食Infant Nutritious rice Powder婴儿营养粉1 stage一阶段2 stage二阶段3 stage三阶段4 stage四阶段Baby Milk Powder婴儿奶粉(1 to 6month

31、)(1至6月)(6 to 12month)(6至12月)(1 to 3years)(1至3岁)(more than 3years)(3岁以上)20Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1435 Jam/Honey 酱酱/蜂蜜蜂蜜Average Linear: 3 elements平均每行: 3节货架- Set up Jam & honey can be displayed near the coffee or cereal.果酱和蜂蜜可靠近咖啡或麦片陈列果酱和蜂蜜可靠近咖啡或麦片陈列.0.5element0.5

32、element1elementStrawberry草莓酱草莓酱 1elementOther Fruit其他水果其他水果酱酱 Peanut/chocolate/Topping花生花生/巧克力酱巧克力酱Honey蜂蜜蜂蜜 21Plan-o-gram22Jam is divided by Fruit jam,Otherjam & Honey.酱可分为果酱酱可分为果酱,其它酱和蜂蜜其它酱和蜂蜜. Fruit jam is separated vertically by flavor: Strawberry, Apple, Otherfruit. 果酱纵向按照口味陈列果酱纵向按照口味陈列: 草莓

33、草莓, 苹果苹果, 其它其它水果等水果等. Other jam is divided by Peanut jam & Chocolate jam.其它酱可分为花生酱和巧克力酱其它酱可分为花生酱和巧克力酱. Honey is also displayed by flavor:Pure honey, Honey with flavor.蜂蜜也是按照口味陈列蜂蜜也是按照口味陈列. 纯正蜂蜜纯正蜂蜜, 含花粉含花粉蜂蜜蜂蜜.From up to down is small to big bottle .从上到下按小包装到大包装陈列从上到下按小包装到大包装陈列 .Fruit Jam果酱Other

34、 jam其它酱Honey蜂蜜Strawberry jam草莓酱Apple jam苹果酱Other fruit其它水果Peanut花生酱Chocolate butter巧克力酱Purity honey纯正蜂蜜Honey with flower含花粉蜂蜜23Big pack大包装Small pack小包装Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1436 Cereal 麦片麦片Average Linear: 5 elements平均每行: 5节货架1element1elementBreakfast Cereal 早餐麦片早餐麦

35、片2elementOat/Cereal Congee燕麦片燕麦片Original 3 in 1原味三合一麦片原味三合一麦片With Flavor 3 in 1 Oat加味三合一麦加味三合一麦片片1element-Cereal can be near the instant powder inside breakfast area. The category are put in order as: Breakfast cereal, Oat/cereal congee, Original 3 in 1, With flavor 3 in 1 oat.麦片在早餐区域里可以靠近冲调陈列麦片在早餐区

36、域里可以靠近冲调陈列. 每个分类的排列顺序依此为每个分类的排列顺序依此为: 早餐麦片早餐麦片,麦麦片片/粥粥, 原味三合一麦片原味三合一麦片, 其它口味三合一麦片其它口味三合一麦片 .24Plan-o-gram(average 5 elements)25Cereal is vertically displayed by ingredient: Breakfast cereal , Oat ,Congee.麦片首先按不同种类陈列麦片首先按不同种类陈列 :早餐麦片早餐麦片 , 燕燕麦片和麦片和麦片麦片粥粥 .In the same ingredient, it displayedby flavor

37、: original and with flavor.在同一品种内在按口味陈列在同一品种内在按口味陈列: 原味和加味原味和加味.Congee is divided by package: cup,bag, the by flavor: seafood, chicken,mixed麦片粥先按照包装陈列麦片粥先按照包装陈列: 杯装杯装, 袋装袋装. 同一同一包装内再按口味陈列包装内再按口味陈列: 海鲜海鲜, 鸡肉鸡肉, 八宝粥八宝粥.BagCongee麦片粥Breakfast cereal早餐麦片Oat燕麦片Oat燕麦片Original 原味With flavor 加味26Implementati

38、on Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1437 Instant Powder冲调产品冲调产品Average Linear: 4 elements平均每行: 4节货架Slide 731elementFruit Flavor2elementChocolate Flavor1elementOther Flavor-Instant powder is put near the cereal inside the breakfast area. The category are put in order as: Fruit flavor, chocol

39、ate flavor and other flavor.冲调产品在早餐区域里可以靠近麦片陈列冲调产品在早餐区域里可以靠近麦片陈列. 每个分类的排列顺序依此为每个分类的排列顺序依此为:水果口味水果口味, 巧克力口味巧克力口味, 其它口味其它口味.27平面图(average 4 elements)28Instant powder is divided by Fruit Powder,Chocolate powder, and other flavor.冲调产品可以先按口味陈列冲调产品可以先按口味陈列:水果口味水果口味,巧巧克力口味克力口味, 和其它口味和其它口味.Inside Fruit powd

40、er is divided by Fruit-Lemon,Fruit-Orange,Fruit-Others.在水果口味中可以分为柠檬味在水果口味中可以分为柠檬味,橙味橙味,其它其它水果口味水果口味.Inside Other flavor is divided by Sesame,Almond,Lotus,Others.在其它口味中可以分为芝麻口味在其它口味中可以分为芝麻口味,杏仁口味杏仁口味,莲子口味和其它莲子口味和其它.Inside the same flavor it separatedby package: bottle, can and bag.同一口味内再按包装陈列同一口味内再按包

41、装陈列: 瓶装瓶装, 罐装罐装, 袋装袋装.From up to down is small capacityand big capacity.从上到下按小规格到大规格陈列从上到下按小规格到大规格陈列.Bag袋装Bottle瓶装Chocolate powder巧克力口味Fruit powder水果口味Fruit-Lemon柠檬味Fruit-Orange橙味Fruit-others其它水果口味Other flavor其它口味Almond杏仁口味Lotus莲子口味Others其它Bag袋装Bottle/ Can瓶/罐装29Big pack大包装Small pack小包装Implementation

42、 Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片144-Noodle-Rice面-米 1440 Bag Noodles 袋装面条1441 Cup Noodles 杯装面条1442 Pasta & Others 意大利面及其他1443 Rice 米30144-Noodle-Rice 面-米 Average Linear: 31 elements平均每行: 31节货架- Noodle and rice are put inside the food area. Bulk and bag rice have to group in one big pod

43、ium together and not in two differents alleys.面条和大米陈列在食品区域内面条和大米陈列在食品区域内. 散米和袋米背靠背组成一个地堆散米和袋米背靠背组成一个地堆, 而不要把它们而不要把它们分开防在两个过道里分开防在两个过道里.31散装米袋装米袋装面杯装面/通心粉腌泡菜腌泡菜罐装食品宠物食品其他杂货1440 Bag Noodle 袋装面条袋装面条Average Linear: 11 elements平均每行: 11节货架- Divided by bundle pack and unit pack. Bundle pack display on shel

44、f, unit pack put it in basket.袋装面条首先按多联包和单包装分开陈列袋装面条首先按多联包和单包装分开陈列. 多联包放在层板上多联包放在层板上, 单包装单包装放在篮子里放在篮子里.Other Flavors (bundle) 其他口味其他口味（多联包）（多联包）Slide 731elementBeef (bundle)牛肉味牛肉味（多联包）（多联包）3elementsPoultry (bundle)家禽味家禽味（多联包）（多联包）Seafood (bundle) 海鲜味海鲜味（多联包）（多联包）2elements1element1element1elementPork

45、 (bundle)猪肉味猪肉味 （多联包）（多联包） Bag noodle(unit)袋装面袋装面条（单包）条（单包）1elementInstant rice noodle bag(unit)即冲米即冲米粉粉 （单包）（单包）1elementInstant rice noodle bag(bundle) 即冲米粉即冲米粉（多联包）（多联包）32平面图(average 11 elements)33Bag noodle is separated by wheat made and rice made.Then displayed by package: unit and bundle pack.

46、袋装方便面按原料分为小麦制作和袋装方便面按原料分为小麦制作和大米制作大米制作. 然后再按单包装和多包装然后再按单包装和多包装纵向陈列纵向陈列.The same package, it is divided by flavor: beef, pork,chicken, seafood and others.同一包装内应按口味陈列同一包装内应按口味陈列: 牛肉味牛肉味, 猪肉味猪肉味, 鸡肉鸡肉, 海鲜味及其它海鲜味及其它.Bundle pack is displayed byshelves, unit pack is displayedby baskets.多联包用层板陈列多联包用层板陈列, 单

47、包装用篮子陈单包装用篮子陈列列.Wheat made小麦类面条Bag rice noodle袋装米粉Rice made米粉Bundle pack is vertically displayed by taste.在各自的品种里，按照口味垂直排列。Beef牛肉Pork猪肉Chicken鸡肉Seafood海鲜34Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1441 Cup Noodle 杯装面条杯装面条Average Linear: 6 elements平均每行: 6节货架-Cup noodle and cup rice noo

48、dle are displayed at the same place.杯面和杯装米粉陈列在一起杯面和杯装米粉陈列在一起.把卡通碗面放置在单货架上把卡通碗面放置在单货架上把卡通碗面放置在单货架上把卡通碗面放置在单货架上把卡通碗面放置在单货架上把卡通碗面放置在单货架上Slide 731elementBeef牛肉味牛肉味 2elementPoultry家禽味家禽味 Seafood海鲜味海鲜味 1element0.5element0.5elementPork猪肉味猪肉味 Other Flavors其他口味其他口味 1elementRice Noodle米粉米粉 35平面图(average 6 ele

49、ments)36Cup noodle is separated by wheatnoodle and rice noodle, then dividedvertically by package: mini cup, normal cup and bowel.杯面可以分为麦类方便面和米粉杯面可以分为麦类方便面和米粉. 然后再然后再按照包装陈列按照包装陈列: 迷你杯迷你杯, 普通杯普通杯, 碗状碗状.In the same package, it is displayed by flavor: beef, pork, chicken, seafood and others.同样包装产品按照口味陈

50、列同样包装产品按照口味陈列: 牛肉味牛肉味, 猪肉味猪肉味, 鸡肉味鸡肉味, 海鲜味及其它口味海鲜味及其它口味.From up to down is small to big capacity.从上到下按小规格到大规格陈列从上到下按小规格到大规格陈列.Rice made米粉Mini-cup迷你杯Wheat made小麦类面条Cup杯Bowel碗状Small Package小包装小包装Big Package大包装大包装37Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1442 Pasta & Others 意大利面及其他

51、意大利面及其他Average Linear: 5 elements平均每行: 5节货架Slide 731elementInstant rice noodle2elementsPasta 2elementsChinese Noodle -Pasta and others are inside the food area close to the instant noodle. Due to the place allocated to it, the category are put in order as: Instant rice noodle, Chinese Noodle and Pas

52、ta. 面及其它同类产品在食品区域内靠近方便面陈列面及其它同类产品在食品区域内靠近方便面陈列. 各小分类按顺序依此陈列为各小分类按顺序依此陈列为: 即食米粉即食米粉, 中式面条中式面条, 西式面条西式面条.38平面图(average 5 elements)39Pasta is divided by Chinese noodle andWestern pasta.面条可以分为中式面条和西式通心粉面条可以分为中式面条和西式通心粉.Chinese noodle is separated by package: reel, bag and roll. Inside the same package,

53、it can displayed by flavor: eggs, vegetable, and others.中式面条先按包装陈列中式面条先按包装陈列:盘面盘面, 袋面袋面, 卷面卷面. 同一同一包装内再按口味陈列包装内再按口味陈列:鸡蛋鸡蛋, 蔬菜及其它蔬菜及其它.Western(pasta) is displayed vertically by the form of the product: spaguetti, twist, Others.西式面条纵向按产品形状陈列西式面条纵向按产品形状陈列: 直通粉直通粉, 螺蛳粉螺蛳粉, 其它形状粉其它形状粉.Eggs鸡蛋Vegetable蔬菜O

54、thers其它Roll卷面Bag袋面Reel盘面Chinese noodle 中式面条40Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片1443 Rice 米米Average Linear: elements平均每行: 节货架- Rice should be inside food area. The concept of rice is that bulk and bag have to be group in one big podium together and not in two different areas.大米

55、应该陈列在食品区域内大米应该陈列在食品区域内, 袋装米和散装米应背靠背组合陈列在一个袋装米和散装米应背靠背组合陈列在一个区域内区域内, 而不是分开陈列而不是分开陈列.41平面图42Bag rice is divided by different variety(such as North-east rice,Thailand rice etc) . Inside the same variety, it is displayed from left to right (from right to left) is small capacity to big capacity.袋装米按照品种陈列

56、袋装米按照品种陈列(如东北大米，泰国如东北大米，泰国香米等香米等). 同一品种内按小规格到大规格从同一品种内按小规格到大规格从左到右左到右(或从右到左或从右到左陈列陈列).The same capacity it follows theprice range. The item with high uint price is close to the traffic.同一规格内袋米须按照价格高低陈列同一规格内袋米须按照价格高低陈列,单价单价高的产品放在靠近人流的地方高的产品放在靠近人流的地方.The bulk rice is at the back of bagrice and display

57、ed by wood bucket.散装米在袋米的背面散装米在袋米的背面, 用木桶陈列用木桶陈列.The back is bulk rice背面陈列散米背面陈列散米43Implementation Rules排面陈列原则排面陈列原则Reference Photos 参考图片参考图片145-Seasoning调味品调味品1450 Salt 盐1451 Oil 油1452 Seasoning 调味料1453 Sauces 调味酱1453 Vinegar 醋1454 Soy Sauce 酱油1438 Sugar 糖44145-Seasoning 调味品调味品 Average Linear: 30 e

58、lements平均每行: 30节货架- In this area try to put seasoning, soy sauce at the positive side. It is helpful to drive the sales and increase the profit of seasoning category. 在这个区域里尽量把调味品在这个区域里尽量把调味品, 酱油等分类正对人流陈列酱油等分类正对人流陈列. 这样在保证销量的同时也可以提高整个分类的毛利这样在保证销量的同时也可以提高整个分类的毛利. 451438 & 14500 & 14520 Sugar-

59、Salt & Monosodium 糖糖-盐和味精盐和味精Average Linear:6 elements平均每行: 6节货架- Cooking sugar should be set up by basket with salt & monosodium.厨用糖应用篮子和盐，味精陈列在一起厨用糖应用篮子和盐，味精陈列在一起Cooking Sugar厨用糖厨用糖Salt盐盐1 element1 element3 elementMonosodium味精味精1 elementSugar 糖糖46平面图(average 6 elements)47This family is div

60、ided by Sugar,Cooking sugar,Salt & Monosodium.此分类可分为食糖此分类可分为食糖,厨用糖厨用糖,盐盐,味精味精.Sugar is displayed by package and ingredient: Cube & Individual bag, Pack, Dextrose, Black sugar and Crystal sugar.糖按包装和种类陈列糖按包装和种类陈列: 方糖方糖,随身包随身包, 普通糖包普通糖包, 葡萄糖葡萄糖, 红糖和冰糖红糖和冰糖.Cooking sugar, salt is divided by refined &normal products.The refined items put at the top 3 levels.normal items