王老吉商标之争学习教案

1、会计学1王老吉商标王老吉商标(shngbio)之争之争第一页，共12页。Guangzhou Pharmaceutical Co.,Ltd.广州药业股份广州药业股份(gfn)有限公司有限公司shareholders 股东股东(gdng)第2页/共12页第二页，共12页。u JDB (China) Co.,Ltd. is a subsidiary ofu 子公司子公司u Hongkong Hung Road (Group) Co.,Ltd.u 香港鸿道（集团香港鸿道（集团(jtun)）有限公司）有限公司第3页/共12页第三页，共12页。On May 12th,2012, Guangzhou Pha

2、rmaceutical in the Hong Kong Stock Exchange announced, China International Economic and Trade Arbitration Commission (中国国际(guj)经济贸易仲裁委员会) judged that Hongkong Hung Group should stop using the trademark of Wanglaoji .The trademark of Wanglaoji will belong to Guangzhou Pharmaceutical. JDB will say goo

3、d-bye to the red tank Wanglaoji.第4页/共12页第四页，共12页。第5页/共12页第五页，共12页。l In 1995, Guangzhou Pharmaceutical rented the Production and sales rights to JDB. l After the brand ofWanglaoji becoming famous, Guangzhou Pharmaceutical producted the green pot Wanglaoji by itself.l In 1997, Guangzhou Pharmaceutical

4、 signed a Trademark licensing contract(商标许可商标许可(xk)使用合同使用合同) with Hongkong Hung Group ,the Investors of JDB.第6页/共12页第六页，共12页。l In 2000, they signed a contract taht Hongkong Hung Group can rent the Trademark before May 2nd,2010.l During 2002 and 2003, they signed a Supplementary agreement that Extend

5、ing the deadline to 2020 .lIn May 2005, Li Yimin, the general manage of Guangzhou Pharmaceutical, were convicted of bribery from Hongkong Hung Group. lSo, Guangzhou Pharmaceutical considered the Supplementary agreement were unavailability, the deadline was to May 2nd,2010.第7页/共12页第七页，共12页。l In April

6、, 2011, Guangzhou Pharmaceutical Filinged a claim to China International Economic and Trade Arbitration Commission. l On May 12th,2012, China International Economic and Trade Arbitration Commission (中中国国际经济国国际经济(jngj)贸易仲裁委员会贸易仲裁委员会) judged that Hongkong Hung Group should stop using the trademark of

7、Wanglaoji .第8页/共12页第八页，共12页。 Early in the end of last year, JDB changed red tank Wanglaojis packaging, red packaging one side reads Wang Laoji, and the other side has quietly changed to JDB.第9页/共12页第九页，共12页。l After this judgment, What the JDB really losts is the sentence afraid to get inflamed, drink Wanglaoji . lAfraid to get inflamed, consumers in the hesitation, should choose JDB? Or Wanglaoji ? Or th